Alcohol use in movies can drive people to drink more

May 24, 2014

Alcohol drinkLondon, May 24: Glamourised drinking in movies can encourage young adults to consume more alcohol, a new study has warned.

The study of the effects of alcohol portrayals in movies has found that positive and negative portrayals of alcohol can contribute to viewers' emotional involvement or "transportation" attitude towards, and evaluation of the movie.

"It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 per cent, and that they are mostly framed or portrayed in a positive +manner," said Marloes Kleinjan, an assistant professor of developmental psychopathology at Radboud University Nijmegen.

"Exposure to alcohol portrayals in the media - including movies, but also advertisements and digital media such as Facebook - can encourage drinking in young people.

"Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes towards alcohol use by youngsters themselves," said Kleinjan.

"It is essential to test the extent to which alcohol portrayals affect engagement and transportation into a movie because emotional involvement in media content can be a significant requisite for being influenced by persuasive messages," said Renske Koordeman, who wrote her dissertation on the topic while at Radboud University Nijmegen, Netherlands, and is the corresponding author for the study.

Koordeman and her co-authors used a within-subjects design in which participants were exposed to eight different movie clips containing alcohol (positive or negative context), or no alcohol portrayals, in a controlled lab setting.

A total of 159 college students (84 males, 75 females), 18 to 30 years of age, participated in the experiment. Transportation and attitude towards the movie were measured for each participant after each movie clip.

"This study provides initial evidence that alcohol and the way in which alcohol is portrayed in movies contributes to how people evaluate and become transported in movies," said Koordeman.

"Participants were more transported into and had a more positive attitude towards movie clips with alcohol portrayals compared to the same movie clips with no alcohol portrayals.

"In addition, participants were more transported into movie clips with negative alcohol portrayals compared to clips with positive alcohol portrayals. However, participants endorsed more positive attitudes towards clips with positive alcohol portrayals compared to clips with negative alcohol portrayals," Koordeman said.

Researchers agreed that the way and context in which alcohol is portrayed might play a role in the effects of movie alcohol portrayals.

The study appears in the journal Alcoholism: Clinical & Experimental Research.

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News Network
February 6,2020

Feb 6: The Income Tax Department on Thursday recovered Rs 65 crores from the residence of Tamil actor Joseph Vijay's financer in Chennai during raids which were carried out in the connection with an alleged tax evasion case linked to AGS Cinemas, said sources.

The department is conducting raids and surveys at Actor Vijay, Financer and Producer Anbu Chezhiyan residences.

Around 38 premises have been covered in the raid.

According to IT sources the counting of money is still on so there are chances that the amount will rise. Vijay's wife was at Chennai home when IT sleuths carried out a raid at his residence.

Speaking on the reports of the Actor being intervened during the shooting of the film, the income tax official said, "Actor Vijay was not picked up between his shooting as reported in some media reports."

The actor was shooting for his upcoming film "Master in Neyveli" when he received the news of the raid.

"Actor Vijay had cut short his shooting and returned to his home immediately after getting the news of raids, now the officials are ready to facilitate him to continue his shooting if he wishes to," sources from Income Tax told news agency.

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Agencies
March 14,2020

Los Angeles, Mar 14: Hollywood superstar Tom Hanks and his wife Rita Wilson on Friday gave a health update from coronavirus quarantine, saying they are taking it "one day at a time".

The couple, who is in isolation at a hospital in the state of Queensland in Australia, said they are being well cared for.

"Hello folks. @ritawilson and I want to thank everyone here Down Under who are taking such good care of us. We have COVID-19 and are in isolation so we do not spread it to anyone else.

"There are those for whom it could lead to a very serious illness. We are taking it one-day-at-a-time.There are things we can all do to get through this by following the advice of experts and taking care of ourselves and each other, no?" Hanks posted on Instagram.

The post was accompanied by a photograph that showed the couple smiling.

Hanks announced on Thursday that he and his wife have been tested positive for the novel coronavirus.

The actor couple, who is currently in Australia to shoot for the pre-production of Baz Luhrmann's untitled Elvis Presley film, decided to get tested after they felt "a bit tired".

The deadly virus that first originated in the Chinese city of Wuhan in December last year has claimed over 4,200 lives and infected more than 117,330 people across 107 countries and territories, with the World Health Organisation on Wednesday describing the outbreak a pandemic.

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News Network
January 9,2020

New Delhi, Jan 9: A Delhi court Thursday directed the makers of the Deepika Padukone starer feature film 'Chhapaak' to give credit to acid attack survivor Laxmi Agarwal’s lawyer in the movie.

Additional Civil Judge Pankaj Sharma said it was necessary that advocate Aparna Bhat's contribution is acknowledged.

"This Court is of the considered view that facts are indicative that the plea of the plaintiff for interim injunction is well-founded and it is necessary that her contribution be acknowledged by providing on the slide on the actual footage and the images, the line 'Aparna Bhat continues to fight the cases of sexual and physical violence against women' during the screening of the film.

"The said line on screen maybe with a rider that the same is with the court order," the judge said.

Advocate Bhat filed the application saying that despite representing Agarwal in courts for several years and helping in the movie-making, she was not given credit in the movie.

She said the filmmakers took her help in the entire process of writing and shooting the movie, but did not give the credit.

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