Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
May 9,2020

May 9: Indian cricket icon Sachin Tendulkar has donated an undisclosed amount to financially help 4,000 underprivileged people, including children from Brihanmumbai Municipal Corporation (BMC) schools, amid the Covid-19 pandemic.

Tendulkar made the donation to the Hi5 Foundation, a non-profit organisation based out of Mumbai.

“Best wishes to team Hi5 for your efforts in supporting families of daily wage earners,” Tendulkar tweeted.

The organisation, through a tweet, thanked Tendulkar for doing his bit for the needy.

“Thanks @sachin_rt for proving once again that #sports encourages compassion! Your generous donation towards our #COVID19 fund enables us to financially aid 4000 underprivileged people, including children from @mybmc schools. Our budding sportspersons thank you, Little Master!”

The legendary batsman had earlier contributed Rs 25 lakh each to Prime Minister’s Relief Fund and Chief Minister’s Relief Fund for the country’s fight against COVID-19. Tendulkar had earlier pledged to bear the cost of feeding 5,000 people for a month in a couple of areas in Mumbai.

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News Network
July 5,2020

Colombo, Jul 5: Sri Lanka batsman Kusal Mendis was on Sunday arrested for knocking down a pedestrian while driving, police said.

Mendis hit a 74-year-old man, killing him in the wee hours, in the Colombo suburb of Panadura.

He is to be produced before a magistrate later today, police said.

The 25-year-old wicket-keeper batsman has represented Sri Lanka in 44 Tests and 76 ODIs. Mendis was part of the national squad which had resumed training after the Covid-19 lockdown.

Sri Lanka's international assignments, including a tour by India, have been cancelled due to the pandemic.

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March 2,2020

Madrid, Mar 2: Real Madrid won El Clasico and might have saved their season as they ended their slump in the best way possible last night by beating Barcelona 2-0 and returning to the top of La Liga.

Vinicius Junior's deflected finish and a stoppage-time goal from Mariano Diaz decided a frenzied contest at the Santiago Bernabeu, where Madrid found new life after a Champions League defeat by Manchester City had left them on the brink of crisis.

"It's been a tough week," said Real Madrid manager Zinedine Zidane. "We talked about how we had an opportunity this weekend and we took it."

Victory put them one point clear at the top of the table and shifts focus back to Quique Setien's Barcelona, who were outfought and, at times, outplayed.

"The reality is we lost a lot of confidence with the ball," said Setien. "We entered a nervous spell and that's when the goal came."

Lionel Messi's rasping shot was saved by Real goalkeeper Thibaut Courtois in the first half but it was the Argentine's opposing captain, Sergio Ramos, who was thrashing his arms in celebration after the final whistle.

His reaction was an indication of the importance of this victory, not only for the effect it has on the standings but on the dynamic of the title race, which had seemed to be switching firmly in favour of Barca.

Opportunity missed

Cristiano Ronaldo, now of Juventus, was watching from an executive box and Madrid could have done with him during a period in which they had won only one of their last five games.

Zidane said on Saturday this match would not decide who lifted the trophy in May but a Barca win and a five-point gap might well have been difficult to close.

Yet from the start Barcelona seemed keener to kill the game than win it, playing for time in the hope of keeping the contest tight, when they might have been better off attacking their opponents' fragility.

The Madrid we faced in the first half was one of the worst Madrids I have faced at the Bernabeu. I don't say it as a criticism, we also have our problems, but we've missed an opportunity.

--Gerard Pique, Barcelona defender

There was more tension than creativity in the early stages as Fede Valverde crashed into Arthur Melo before fellow Spain full-backs Dani Carvajal and Jordi Alba were both booked after a disagreement.

Madrid had the better of the play and regularly broke at speed through Vinicius down the left but constantly they failed to make the final pass, with Isco once left with his head in his hands after Marcelo opted not to pull the ball back.

Slow Barca

Barcelona's passing was slow and their lack of urgency obvious. At one point Messi bent to tie his bootlaces and re-spotted the ball before taking a corner.

But the visitors also created chances as Antoine Griezmann drove over from Alba's cutback and then Madrid had Courtois to thank for two excellent saves.

First, Arthur held off Toni Kroos to go clear but his finish was blocked by teh foot of Courtois and then the Belgian palmed away Messi's shot after he had skipped in behind Madrid's defence.

Ramos was lucky to get away with an error that allowed Nelson Semedo to break past him while Alba risked a second yellow when he checked Valverde but referee Mateu Lahoz was unmoved.

Barcelona were sloppy after half-time and Madrid should have capitalised. Instead, Isco's header beat Marc-Andre ter Stegen but not Pique on the line and Karim Benzema volleyed over after a sloppy pass from Arturo Vidal.

Vidal was replaced by Martin Braithwaite, Barca's emergency signing, and he sprinted in behind Marcelo twice in his first minute.

But Madrid remained in the ascendancy and in the 71st minute they took the lead.

Benzema came short and pointed right to encourage Vinicius to run in behind. Kroos found him and Vinicius's shot deflected off the sliding Pique to beat Ter Stegen at his near post.

The game opened up as Barcelona chased an equaliser. Marcelo celebrated when Messi's surge through was stopped by Raphael Varane. Pique headed Messi's cross over at the near post. Messi picked up a yellow card for a frustrated slide on Casemiro.

In injury time, Ter Stegen ventured up for a late free-kick but it was Madrid that struck again. Mariano sped past Semedo and finished from the angle.

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