Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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News Network
June 19,2020

Jun 19: The BCCI is open to reviewing its sponsorship policy for the next cycle but has no plans to end its association with current IPL title sponsor Vivo as the money coming in from the Chinese company is helping India's cause and not the other way round, board treasurer Arun Dhumal said on Friday. Anti-China sentiments are running high in India following the border clash between the two countries at Galwan valley earlier this week. The first skirmish at the India-China border in more than four decades left at least 20 Indian soldiers dead. Since then, calls have been made to boycott Chinese products.

But Dhumal said Chinese companies sponsoring an Indian event like the IPL only serve his country's interests.

The BCCI gets Rs 440 crore annually from Vivo and the five-year deal ends in 2022.

"When you talk emotionally, you tend to leave the rationale behind. We have to understand the difference between supporting a Chinese company for a Chinese cause or taking help from Chinese company to support India's cause," Dhumal said.

"When we are allowing Chinese companies to sell their products in India, whatever money they are taking from Indian consumer, they are paying part of it to the BCCI (as brand promotion) and the board is paying 42 per cent tax on that money to the Indian government. So, that is supporting India's cause and not China's," he argued.

Oppo, a mobile phone brand like Vivo, was sponsoring the Indian cricket team until September last year when Bengaluru-based educational technology Byju's start-up replaced the Chinese company.

Dhumal said he is all for reducing dependence on Chinese products but as long as its companies are allowed to do business in India, there is no harm in them sponsoring an Indian brand like the IPL.

"If they are not supporting the IPL, they are likely to take that money back to China. If that money is retained here, we should be happy about it. We are supporting our government with that money (by paying taxes on it)."

"If I am giving a contract to a Chinese company to build a cricket stadium, then I am helping the Chinese economy. GCA built the world's largest cricket stadium at Motera and that contract was given to an Indian company (L&T)," he said.

"Cricketing infrastructure worth thousands of crores was created across country and none of the contract was awarded to a Chinese company."

Dhumal went on to say the BCCI is spoilt for choice when it comes to attracting sponsors, whether Indian or Chinese or from any other nation.

"If that Chinese money is coming to support Indian cricket, we should be okay with it. I am all for banning Chinese products as an individual, we are there to support our government but by getting sponsorship from Chinese company, we are helping India's cause."

"We can get sponsorship money from non-Chinese companies also including Indian firms. We can support our players any way but the idea is when they are allowed to sell their products here, it is better that part of money comes back to the Indian economy."

"The BCCI is not giving money to the Chinese, it is attracting on the contrary. We should make decision based on rationale rather than emotion," he added.

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News Network
January 23,2020

Melbourne, Jan 23: Sania Mirza's return to her first Grand Slam after a two-year break was cut short on Thursday when the former world number one was forced to retire midway through her first round match in women's doubles at the Australian Open due to a calf injury.

India's Mirza, who won six Grand Slam doubles titles, took a break from the game after the China Open in October 2017 and gave birth to her son a year later.

The 33-year-old made a winning return to the WTA Tour at this month's Hobart International with Ukrainian Nadiia Kichenok, picking up her 42nd WTA doubles title and the first since winning the women's doubles in Brisbane in 2017.

Mirza said she strained her calf muscle in her right leg during the Hobart final.

"It just got worse in the match. It was bit of a bad strain, but I had a few days off," she told reporters. "So I obviously had to try to do whatever I could to try to get on the court.

"It felt okay when I went on the court, but it was tough to move right. I just felt like I'm gonna tear it or something pretty bad."

Mirza won her first Grand Slam in mixed doubles at the Australian Open in 2009 and also bagged the women's doubles in 2016.

Mirza always believed there was tennis left in her which inspired her comeback, she told Reuters on Sunday.

She had already pulled out of the Australian Open mixed doubles, where she was to partner compatriot Rohan Bopanna.

Mirza and Kichenok were trailing the Chinese pair of Xinyun Han and Lin Zhu 6-2 1-0 on Thursday when the Indian had to call it quits due to the injury.

"As a tennis player you want to compete, it is the Grand Slam. If it's any other tournament, you would probably take a call and be like 'I don't want to risk it'," she said.

Mirza, who is married to former Pakistan cricket captain Shoaib Malik, said she would take two weeks to recover and was hoping to play at next month's Dubai championships.

"When you play a professional sport, injuries are really part of it. And it's something that you have to accept," she said. "Sometimes the timing is really not ideal, it's tough that it happened in a Grand Slam, or just before a Grand Slam."

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News Network
April 8,2020

New Delhi, Apr 8: Former Pakistan pacer Shoaib Akhtar on Wednesday proposed a three-match ODI series against arch-rivals India to raise funds for the fight against the Covid19 pandemic in both the countries.

The two nations have not played a full-series since 2007 due to the terrorist attacks on India by Pakistan-based outfits and the resultant diplomatic tension. They only play each other in ICC events and Asia Cup.

"In this time of crisis, I want to propose a three-match series in which for the first time, the people of neither country would be upset at the outcome of the games," Akhtar told PTI from Islamabad.

"If Virat (Kohli) scores a hundred, we will be happy, if Babar Azam scores a hundred, you will be happy. Both teams will be winners irrespective of whatever happens on the field," he said.

"You are bound to get massive viewership for the games. For the first time, both countries will play for each other. And whatever funds are generated through this can be donated equally to the government of India and Pakistan to fight this pandemic," added the 44-year-old.

No idea of logistics

With both countries in a lockdown amid the fast-spreading pandemic, the games can only be organised when things improve. However, Akhtar feels the sooner they are held, the better it would be but could not tell how the logistics of such an initiative would be worked out.

"Everyone is sitting at home at the moment, so there will be a massive following for the games. May be not now, when things start improving, the games could be organised at a neutral location like Dubai. Chartered flights could be arranged and the matches could he held.

"The whole world will tune into it, so much money can be raised to deal with this crisis. In difficult times, the character of the nation comes forward."

Start of a new era?

"It could even lead to resumption of bilateral cricketing ties and relations of both countries improve diplomatically. You never know," said the 'Rawalpindi Express'.

In these extraordinary times, Akhtar feels both countries should help each other. "We can only propose the matches. The rest is up to the authorities (to decide)."

India cricketers Yuvraj Singh and Harbhajan Singh were recently trolled for asking their social media followers to donate to Shahid Afridi's charity foundation which is doing its bit in Pakistan's fight against the deadly virus.

"It was inhuman to criticise them. It is not about countries or religion at the moment, it is about humanity," he opined.

India memories

Akhtar has spent a lot of time in India as a commentator. He fondly recalled his days in Mumbai during the World T20 in 2016, the last time he came to India for work.

"I am forever grateful about the love I have received from the people of India. For the first time I am revealing this, whatever I used to earn from India, I made a significant amount there, thirty percent of it, I used to distribute among the low income staff who used to work with me in the TV," he remembered.

Akhtar used to visit the city's slum areas with his face covered to hand out financial help to elder women there.

"From drivers, runners to my security guys. I took care of a lot of people. I was like if am earning from this country, I have to help my colleagues also.

"I also remember visiting slums of Dharavi and Sion in the wee hours to meet people I worked with," added Akhtar.

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