Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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January 9,2020

Mumbai, Jan 9: Former India all-rounder Irfan Pathan feels that the Men in Blue have the edge over Australia in terms of talent and confidence ahead of the two teams' three-match ODI series starting January 14 in Mumbai.

"In the past that wasn't the case because they were doing really well. We were trying to match that level. I feel that Indian cricket is a notch ahead in terms of talent, in terms of cricket and in terms of confidence," Star Sports expert Irfan Pathan said. "The only thing that will make it equal is the kind of pitches we are going to play in Australia because we do not have experience playing on those hard and bouncy pitches," said Pathan, who recently called time on his international career.

Recounting his favourite memory of playing against Australia, Irfan said, "It all started in Australia for me. The most memorable moment was getting my first wicket and helping India win a Test match in Australia after 21 years. Winning the Test in Perth and being named the Man of the Match is also a favourite memory for me."

Australia have already announced their team for the three-match ODI series with India. The team will be led by Aaron Finch. The other members of the team are Ashton Agar, Alex Carey, Pat Cummins, Peter Handscomb, Josh Hazlewood, Marnus Labuschagne, Kane Richardson, D'Arcy Short, Steve Smith, Mitchell Starc, Ashton Turner, David Warner, and Adam Zampa.

India are yet to announce their team but in all probability, it will be led by Virat Kohli who has been in phenomenal form over the last few years. All three ODIs are day and night affair. While the first match of the series is on January 14 in Mumbai, the second will be played at Rajkot on January 17 followed by the January 19 clash in Bengaluru.

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May 19,2020

Karachi, May 19: Babar Azam wants to take a leaf out of Imran Khan's aggressive captaincy and besides cricket, he is also brushing up his English to become a "complete leader" like the World Cup-winning all-rounder.

Last week, the star batsman took over the reins of Pakistan's white-ball cricket after being appointed as the ODI skipper.

Azam, who was one of the world's leading batsmen across formats last year and already the T20 skipper, replaced wicket-keeper batsman Sarfaraz Ahmed as the ODI captain for the 2020-21 season.

"Imran Khan was a very aggressive captain and I want to be like him. It is not an easy job captaining the Pakistan team but I am learning from my seniors and I have also had captaincy experience since my under-19 days," Azam said.

He said that to be a complete captain one must be able to interact comfortably with the media and express oneself properly in front of an audience.

"These days I am also taking English classes besides focussing on my batting," he said on Monday.

The 25-year-old Babar said he was not satisfied with Pakistan's current standing in international cricket.

"I am not happy with where we stand and I want to see this team go up in the rankings."

Babar said captaincy would be a challenge for him but it would not affect his batting.

"It is an honour to lead one's national team so it is not a burden for me at all. In fact, after becoming captain, I have to lead by example and be more responsible in my batting."

Babar hoped the T20 World Cup is held this year in Australia as he wanted to lead his team in the ICC event.

"It would be a disappointment if the event was not held or rescheduled because I am looking forward to playing in the World Cup and doing well in it," he said.

About plans for Pakistan to fly to England in July to play three Tests and three T20 internationals amid the COVID-19 pandemic, Babar said a lot of hard work and planning would be required to make the players feel comfortable and safe.

"Touring England won't be easy. Health and safety of players is of great importance and the tour will only be possible when proper arrangements are in place," he said.

"Both England and Pakistan team fans, along with the cricketers, are missing cricket because of the pandemic."

"We will still try to perform to the best of our ability despite no support from the fans in the stadium," he added.

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May 15,2020

New Delhi, May 15: Former England skipper David Gower feels Sourav Ganguly has the right "political skills" to lead the ICC one day and he has already displayed that as BCCI president, which is a "far tougher job".

The elegant left-hander is very impressed with Ganguly's leadership abilities and believes that he has what it takes to head the global body in the future.

"One thing I have learnt over the years is that if you are going to run BCCI, you need to be many, many things. Having a reputation like he (Ganguly) has is a very good start, but you need to be a very deft politician.

"You need to have control of a million different things," Gower said ahead of "Q20", a unique chat show for the fans presented by 'GloFans'.

Gower reckons being president of the BCCI is the toughest job imaginable in world cricket.

"And of course, you need to be responsible for a game that is followed by, I mean, should we say a billion people here in India," he said.

"We all know about the immense following for cricket in India. So it is indeed a wonderful thing to behold. Sourav has the toughest task imaginable in charge of BCCI, but so far I would say the signs are very good.

"He has listened, given his own opinion and has pulled strings gently," he said.

Political skills are a must in administration and that's where Gower finds his fellow left-hander ticking all the boxes.

"He is a very, very good man and has those political skills. He has the right attitude and can keep things together and will do good job. And if you do a good job as BCCI chief in the future, who knows?

"But I would actually say the more important job, to be honest, is running BCCI. Being head of ICC is an honour, there is a lot that can be done by ICC, but actually look at the rankings, look at where the power is heading up. BCCI is definitely the bigger job," he said.

On the cricketing front, Gower believes World Test Championship has given the format much-needed context.

"The idea of this World Test Championship has come about for one very simple reason that people are worried about the survival of Tests. Back in the seventies, eighties, I don't think we needed context to be fair.

"Test cricket was very much more obviously the most important format and if there was anything to be judged by, it was the performances in Test matches both as an individual and as a team.

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