Banning West Indian players in IPL can affect the ‘Brand value’ of the event – Will BCCI take this gamble?

October 20, 2014

Oct 20: The sudden cancellation of the ongoing India tour by the West Indian players has triggered a lot of controversies. The Board of Control for Cricket in India (BCCI) is thinking about withdrawing all relations with The West Indies Cricket Board (WICB). Some reports even suggested that Indian board might ban the Caribbean cricketers in the lucrative Indian Premier League (IPL). Sandipan Banerjee digs deep and finds out the possibility of this ban before the IPL Governing council meeting on October 21.

Brand value“Love it. Hate it. But you cannot ignore it.” -This much-used adage is tailor-made for the lucrative IPL. Since its commencement in 2008 IPL has managed to court success, controversy and cynicism in equal measure. But what it has always managed is to stay top-of-the-mind. IPL is not just a cricket tournament now; it has become a brand — a brand that has put Indian cricket at the top of cricketing world.

To build this brand, the West Indian cricketers had contributed a lot. Whenever people think of IPL, it reminds them of the gigantic sixes of ‘CG’ (Chris Gayle), the mystique of Sunil Narine, the calypso jigs of Dwayne Bravo, the acrobatic fielding of Kieron Pollard, the controlled aggression of Dwayne Smith, or the ubiquitous resilience of Darren Sammy. IPL, as they call, is, “Cricketainment”, and Caribbean cricketers provide tremendous value for almost every franchise as well as the tournament as a whole.

Additionally, West Indian cricketers have often been faces of different franchises when it comes to promotion. Gayle, for example, is the undisputed face of Royal Challengers Bangalore (RCB) at this moment despite the presence of giants like AB de Villiers and Virat Kohli. Will Vijay Maliya accept a sudden ban on his most influential and most productive cricketer? And while we talk of Gayle, what about other champions like Pollard, Narine, and Bravo, who have carved out respective niches in IPL when it comes to representing teams? Their ‘Brand Values’ are undeniably high; sponsors invest on these stars, which, in turn, bring revenue for the franchises and the tournament as a whole.

It will not be easy for BCCI to proceed on this sensitive issue without consulting the franchises. Having said that, , keeping the rigid nature of BCCI in mind, there is a possibility that they will still go ahead with the decision, in which case there may be a showdown between them and franchises.

According to some sources the IPL career of the Caribbean cricketers are already secured. West Indies were firm when it came to not take field in the fourth One-day International (ODI) at Dharamsala, but a few top WICB members convinced the players to play the match which in turn will secure their IPL future.

The fate of the players will be decided in the IPL governing council meeting in Hyderabad on October 21, but looking from outside it can be said risking the IPL brand value by banning the Calypso charmers will be a big gamble by BCCI. Will they take this gamble? Highly unlikely.

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Agencies
July 20,2020

Vitoria, Jul 20: Lionel Messi won a record seventh top scoring title in the Spanish league after netting twice in Barcelona's 5-0 rout of Alav s in the final round.

Messi ended with 25 goals, four more than Karim Benzema, who did not score in Real Madrid's 2-2 draw at Legan s.

Messi is the first player to finish as the league's top scorer in seven different seasons. He reached the milestone despite missing games because of an injury early in the season. The Argentine's 25 goals came in 33 matches.

Messi was tied with Telmo Zarra with six scoring titles. He has also now equaled Hugo Sanchez's feat of four straight top-scorer trophies.

"Individual achievements are always secondary," Messi said on Sunday.

"I wished it could have come along with the league title."

This is also the third successive season that Messi finished with the most assists 21 in the league.

Ansu Fati, Luis Su rez and Nelson Semedo also scored Sunday for Barcelona, which had already secured second place behind Madrid.

Fati opened the scoring in the 24th minute, Messi added to the lead 10 minutes later and Su rez closed the first-half scoring in the 44th. Semedo got on the board in the 57th and Messi in the 75th to help Barcelona rebound from a 2-1 home loss to Osasuna.

"Today things were different," Messi said.

"The team showed better attitude and commitment. It was an important step forward for us ahead of what's left in the season."

Barcelona now turns its focus to its Aug. 8 home game against Napoli in the round of 16 of the Champions League. The first leg, played before the break, ended 1-1.

Barcelona coach Quique Seti n finished under pressure after the team relinquished a two-point lead over Madrid when the league resumed following the pandemic break. It was four points back before Madrid's match at Legan s.

Barcelona defender Cl ment Lenglet had to be substituted early in the second half because of an apparent muscle injury.

Alav s, sitting in 15th, had already done enough to stay up.

BAR A "B" TEAM

American winger Konrad de la Fuente scored twice as Barcelona's "B" team beat Valladolid B to keep alive its hopes of reaching the second division next season. The victory put Barcelona in the second round of the promotion playoffs.

The 19-year-old De la Fuente, who recently had his contract with Barcelona extended through the 2021-22 season, scored in each half.

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News Network
June 3,2020

New Delhi, Jun 3: Shuttler HS Prannoy has hit out at the Badminton Association of India (BAI) and has questioned the selection criteria for the Arjuna Award.

The shuttler has said that the players who have won nothing have been recommended, while the players who have medals to their credit have been snubbed.

His remarks come as BAI recommended doubles pair of Satwiksairaj Rankireddy and Chirag Shetty and men's singles player Sameer Verma for the Arjuna Award on Tuesday.

"Same old story. Guy who has Medals in CWG and Asian Championships not even recommended by Association. And guy who was not there on any of these major events recommended #waah #thiscountryisajoke," Prannoy tweeted.

Prannoy had been left out from the list last year as well and the shuttler had slammed the criteria then as well.

"If you ever want your name in the awards list, make sure you have people who will get your name to the list. Performance is least considered in our country. Sad state of our county but can't help it. Let go and just play until you can," Prannoy had tweeted last year.

Prannoy had won the mixed team gold at the 2018 Commonwealth Games in Gold Coast and he also has a men's singles bronze medal at the 2018 Asian Championships.

On Tuesday, the BAI has also recommended the renowned National Institute of Sports (NIS)-certified coaches, S. Murlidharan and Bhaskar Babu for the Dronacharya Award.

Murlidharan has been working relentlessly for the growth and development of the sport in Kerala, besides being an able administrator.

He has coached the likes of Vimal Kumar, Rupesh Kumar and Sanave Thomas amongst many other renowned former players.

He has also been a recipient of the Meritorious Service Award given by the Badminton World Federation (BWF) in 1996.

For the Dhyanchand Award, BAI has recommended the names of Pradeep Gandhe and Manjusha Kanwar.

Gandhe is a two-time Asian Games bronze medallist while Manjusha is a South Asian Games silver medallist.

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News Network
May 7,2020

Melbourne, May 7: Australia opener Joe Burns is eyeing the Tests against India should they take place later this year, to stabilise his stop-start international career, saying "you want to play in and do well in" in this kind of series.

India is scheduled to play four Tests in Australia in December-January, a series which is currently in doubt due to the COVID-19 pandemic, which has claimed over 2.5 lakh lives across the world.

"They are obviously world class team. I think the two teams going at each other will be very exciting to watch and players playing against each other as well," Burns told reporters in a video conference on Thursday.

"You look at the world ranking, they were number one and now we have got to number one, so I know that series will be anticipated by everyone and as a player this is a sort of series you want to play in and do well in."

With the coronavirus also threatening the T20 World Cup, Cricket Australia is under financial stress and has gone on a cost-cutting drive, which included standing down 80 per cent of its staff at 20 per cent salary.

There are also speculations that the Sheffield Shield for 2020-21 would be curtailed to cut costs.

Burns, however, hoped it won't be tinkered with.

"I love the fact we have a really strong first-class system. The 10 games, where you play everyone twice," Burns, who was struck down by a fatigue illness after an indifferent season, said.

"It leads to world-class players coming into Test teams. You don't want to see that get changed.

"Obviously it is unique circumstances at the moment and There's a lot of things to work through ... the players' association is consulted on those things."

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