1. Home
  2. Coca-Cola enters 5-year partnership with ICC

Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 11,2020

Dubai, Jan 11: India opener KL Rahul has retained the sixth position while skipper Virat Kohli and left-hander Shikhar Dhawan have advanced one place each in the latest ICC Men's T20I player rankings after the conclusion of the series against Sri Lanka.

India won the T20I series 2-0 with one match getting washed out. Rahul, the highest-ranked Indian batsman, has gained 26 points and is now at the sixth spot with 760 rating points.

Rahul is just six points behind Australia's Glenn Maxwell after scores of 45 and 54 in his two innings against Sri Lanka.

Kohli, top-ranked in Tests and ODIs, is in the ninth position while Dhawan is on 15th. Manish Pandey has advanced four places and is ranked at the 70th.

India's fast bowlers have made notable gains in the first T20I update of the year and would be encouraged as they prepare for the ICC Men's T20 World Cup 2020 in Australia.

Player of the series Navdeep Saini has rocketed from 146 places to 98th while Shardul Thakur has re-entered in 92nd position after both finished with five wickets in the series. Jaspreet Bumrah has gained eight places to reach the 39th position.

For Sri Lanka, Dhananjaya de Silva has gained 72 places to reach 115th among batsmen after aggregating 74 runs while spinner Lakshan Sandakan has moved up 10 places to reach 29th position after grabbing three wickets in the series.

In the ICC Men's team rankings, India have gained two points but remain at fifth position with 260 points, while Sri Lanka have lost two points and now have 236 points and are at the eighth spot.

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 9,2020

Kuala Lumpur, Jan 9: BWF World Championships defending champion PV Sindhu on Thursday cruised to the quarterfinals of the ongoing Malaysia Masters after winning a second-round match.

The 24-year-old had the upper hand in the clash and thrashed Japan's Aya Ohori in straight games 21-10, 21-15 that lasted for 34-minute. The world number six will now play in her quarterfinal match on January 10.

Earlier in the day, Saina Nehwal defeated South Korea's An Se Young 25-23, 21-12 in 38 minutes. The first game saw back and forth action between both shuttlers. In the end, Nehwal kept her cool to win the match.

On Wednesday, the 29-year-old had outclassed Belgium's Lianne Tan 21-15, 21-17 to progress to the pre-quarterfinals.

Shuttlers Parupalli Kashyap and Kidambi Srikanth crashed out of the tournament after losing their matches to Japan's Kento Momota and Chou Tien Chen of Chinese Taipei respectively. 

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 30,2020

New Delhi Jul 30: After Pakistan cricketer Umar Akmal's ban was reduced to 18 months, Danish Kaneria criticised Pakistan Cricket Board's (PCB) policies and said that the 'zero tolerance policy' applies only to him.

"Zero Tolerance policy only apply on Danish Kaneria not on others, can anybody answer the reason why I get life ban not others, Are policy applies only on cast, colour, and powerful background. I am Hindu and proud of it that's my background and my dharma," Kaneria tweeted.

Earlier on Wednesday, Akmal's three-year suspension was reduced to 18 months by an independent adjudicator, former Pakistan Supreme Court judge, Faqir Mohammad Khokhar.

On April 27, the Chairman of the Disciplinary Panel, Justice (retd) Fazal-e-Miran Chauhan, had banned the wicketkeeper-batsman for three years after finding him guilty of breaching the PCB's Anti-Corruption Code in two separate incidents.

Akmal, on May 19, filed an appeal against the three-year ban imposed on him, seeking a reduction in the duration of the sanction. He will remain suspended effectively from February 2020 till August 2021.

The batsman said he might appeal again to get the ban "reduced further".

"I am thankful to the judge for listening to my lawyers properly. I will decide about the remaining sentence and try to get it reduced further. For now I am not satisfied and will consult my lawyers and family how to take this ahead," ESPNcricinfo had quoted Akmal as saying.

"There are many players before me who made mistakes and just look at what they got and what I got. So all I say right now is thank you very much," he had added.

On the other hand, Kaneria was found guilty of spot-fixing while playing for English club Essex and was banned from the sport.

Earlier this month, Pakistan's cricket governing body 'advised' Kaneria to approach England and Wales Cricket Board (ECB) if he wants to play domestic cricket after the cricketer had appealed to the PCB, seeking permission to play domestic cricket. 

Comments

Add new comment

About text formats
  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.