Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

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News Network
January 6,2020

Jan 6: Former India opener Kris Srikkanth on Sunday said he would prefer K L Rahul over Shikhar Dhawan in the T20 World Cup later this year.

Former India opener Kris Srikkanth on Sunday said he would prefer K L Rahul over Shikhar Dhawan in the T20 World Cup later this year.

Dhawan is returning to international cricket after a long gap. During the senior left-handed batsman's absence, Rahul has emerged as one of the top contenders for the opener's slot in limited-overs cricket.

"Runs against SL (Sri Lanka) don't count. If I was chairman of selectors, I won't pick Dhawan in the T20 WC squad. There is no competition between him and Rahul. Only one winner," Srikkanth said on Star Sports.

Before the series, the 34-year-old Dhawan said that he is looking forward to a "new start" in a new year and wants to win the World Cup for India.

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Agencies
April 15,2020

Former Australia batsman Mike Hussey has heaped praise on MS Dhoni, saying the veteran Indian wicketkeeper-batsman is the "greatest finisher" the game of cricket has ever seen.

"Dhoni is the greatest finisher of all time that the cricketing world has ever produced," Hussey said while speaking to Sanjay Manjrekar on ESPNcricinfo's Videocast.

"Dhoni can keep his cool and make the opposition captain blink first. Dhoni also has unbelievable power. He knows that when he needs to clear the ropes, he can do it. He has that kind of self-belief. Honestly, I didn't have that kind of belief in myself," he added.

The former Australian batsman, who shared the dressing room with Dhoni for the Chennai Super Kings, said the 38-year-old Indian believes in the philosophy that he who panics last, wins the game.

"I tried not to let it reach 12 or 13 runs an over," said Hussey while talking about his ability to finish the game without much hiccups.

"And I learnt this from MS Dhoni. He is incredible. He believes that he who panics last wins the game. So Dhoni would keep his cool, and keep it longer because the pressure is on the bowler as well," he added.

The 44-year-old believes that the greatest players of the game have a few common traits like "they don't hang on to a defeat for too long. If they lose, they move on quickly. They don't let a loss or a win hamper their thinking".

"They are always consistent, and level headed whether it's MS Dhoni or Ricky Ponting."

Hussey, who played 59 IPL matches for CSK, further revealed the secret about the franchise's success in the Indian Premier League.

"And I learnt this from MS Dhoni. He is incredible. He believes that he who panics last wins the game. So Dhoni would keep his cool, and keep it longer because the pressure is on the bowler as well," he added.

The 44-year-old believes that the greatest players of the game have a few common traits like "they don't hang on to a defeat for too long. If they lose, they move on quickly. They don't let a loss or a win hamper their thinking".

"They are always consistent, and level headed whether it's MS Dhoni or Ricky Ponting."

Hussey, who played 59 IPL matches for CSK, further revealed the secret about the franchise's success in the Indian Premier League.

"Supportive owners who let coach Stephen Fleming and captain Dhoni decide how to run the team, excellent chemistry between the coach and the captain, Dhoni's leadership and lastly the foresight of the owners, Fleming and Dhoni to pick the best players, particularly the good Indian players and then stick with them for as long as possible."

"This has built an excellent continuity in the team. And once you have continuity, you build relationships and trust that otherwise takes time to grow," he added.

Hussey also said that once Dhoni bids adieu to the game, CSK would probably like to start all over again.

"That's a 60-million-dollar question, and I am equally intrigued. I believe the owners would like to keep Dhoni involved in some way or the other," said Hussey.

"However, whenever the change of guard happens, CSK might want to start all over again, build a brand, new team, and use their existing philosophy as they enter the next decade of IPL. It is definitely going to be more challenging in current times," he added.

Dhoni was supposed to lead CSK in the 13th IPL edition which now stands postponed due to the coronavirus pandemic.

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News Network
February 4,2020

Feb 4: India captain Virat Kohli on Tuesday said the death of NBA legend Kobe Bryant in a helicopter crash has impacted his outlook towards life, which he feels, is sometimes taken for granted in pursuit of control over the future.

Bryant, a two-time Olympic gold-medallist and one of the most decorated basketball players of all time, died in a helicopter crash last month along with his 13-year-old daughter Gianna, who was also a budding hoopster.

"Firstly, it was a shock to everyone. I grew up watching those NBA games in the morning and watching what he did on court. But when someone that you have looked up to in some ways, passes away like that, it does put things in perspective," Kohli said on the eve of the first ODI against New Zealand here.

"...at the end of the day, life can be so fickle. It's so unpredictable. I think a lot of the times we get too caught up in the pressures of what we have to do tomorrow...we really forget living life and enjoying life and just appreciating and being grateful for the life we have," he added.

Kohli said a tragedy like this makes one realise that nothing can be more important than enjoying every moment of existence.

"...it did put things in perspective for me massively. It just makes you feel like not wanting to have control of things in front of you all the time, and just embracing life and appreciating it.

"You start looking at things from a different point of view suddenly and you want to enjoy every moment you're going through. You realise that what you're doing at the end of the day is not the most important thing. The most important thing is life itself," Kohli signed off.

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