Coca-Cola enters 5-year partnership with ICC

Agencies
February 1, 2019

Gurgaon, Feb 1: Beverages major Coca-Cola on Thursday announced a partnership with the International Cricket council (ICC) for the next five years, till 2023.

The cola major is entering into the cricket space to be the worldwide non-alcoholic partner for the global cricketing body.

The move would help the company, which is building a consumer centric portfolio around the globe, T Krishnakumar, President Coca-Cola India and South West Asia said here.

The company, however, did not disclose the financial details of the deal.

The five-year partnership will cover all ICC events around the world, including the ICC Men's Cricket World Cup 2019 in England and ICC's men's and women's T20 world cup in Australia in 2020 and the Women's World Cup in 2021.

"It's our pleasure to welcome Coca-Cola on board as an ICC partner for next five years. As one of the biggest sports (cricket) with more than one billion fans, we are delighted to be a partner with Coca-Cola," said ICC Chief Executive David Richardson.

Krishnakumar said,"in the lines of our long history of partnering with major sports globally, our strategic partnership with ICC, reinforces our long standing commitment to refresh sports fans."

Rival PepsiCo was one of the ground sponsors of ICC world cup 2015.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 9,2020

Potchefstroom, Feb 9: Defending champions India are overwhelming favourites to win a record fifth U19 World Cup title on Sunday but a tough fight is expected from first-timers Bangladesh in an all-Asian final.

If the India squad for the 2018 edition had the likes of Prithvi Shaw and Shubman Gill, who have expectedly gone on to play for the senior team, the exploits of opener Yashasvi Jaiswal, spinner Ravi Bishnoi and pacer Kartik Tyagi in the current edition have made them overnight stars.

Irrespective of what happens in the final, India have reinforced the fact that they are undisputed leaders at the under-19 level and the cricketing structure the BCCI has developed is working better than any other board in the world.

India, who walloped arch-rivals Pakistan by 10 wickets in the semifinal Tuesday, will be playing their seventh final since 2000 when they lifted the trophy for the first time.

Having said that, success at the U-19 level doesn’t guarantee success at the highest level as not all players have the ability to go on and play for India. Some also lose their way like Unmukt Chand did after leading India to the title in 2012.

His career promised so much back then but now it has come to a stage where he is struggling to make the eleven in Uttarakhand’s Ranji Trophy team, having shifted base from Delhi last year.

Only the exceptionally talented like Shaw and Gill get to realise their dream as the competition is only getting tougher in the ever-improving Indian cricket.

India probably is the only side which fields a fresh squad in every U-19 World Cup edition and since there is no dearth of talent and a proper structure is in place, the talent keeps coming up.

“The fact that we allow a cricketer to play the U-19 World Cup only once is a big reason behind the team’s success. While most teams have cricketers who have played in the previous edition,” India U-19 fielding coach Abhay Sharma said from Potchefstroom.

“It just goes to show that the system under the visionary leadership of Rahul Dravid (NCA head) is flourishing. Credit to BCCI as well that other teams want to follow our structure.”

Heading to the mega event, India colts played about 30-odd games in different part of the world. To get used to the South African conditions, they played a quadrangular series before they played their World Cup opener against Sri Lanka.

In the final, India run into Bangladesh, a team which too has reaped the benefits of meticulous planning since their quarterfinal loss at the 2018 edition.

Though the Priyam Garg-led Indian side got the better of them in the tri-series in England and Asia Cup last year, Bangladesh has always come up with a fight and fielding coach Sharma expects it would be no different Sunday.

They are a very good side. There is a lot of mutual respect. I can tell you that,” he said.

Considering it is their maiden final, it is a bigger game for Bangladesh. If they win, it will be sweet revenge against the sub-continental giants, who have found a way to tame Bangladesh at the senior level in close finals including the 2018 Nidahas Trophy and 2016 World T20.

“We don’t want to take unwanted pressure. India is a very good side. We have to play our ‘A’ game and do well in all three departments. Our fans are very passionate about their cricket. I would want to tell them, keep supporting us,” said Bangladesh skipper Akbar Ali after their semifinal win over New Zealand.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
March 5,2020

Mar 5: India reached a maiden women's Twenty20 World Cup final Thursday after their last four clash against England was washed out, sparking calls for the International Cricket Council to include reserve days in future events.

Harmanpreet Kaur's unbeaten side were due to face the 2009 champions at the Sydney Cricket Ground, but the rain began pouring early in the day with barely any let-up.

With a minimum 10 overs per side needed for a result and no break in the weather, the umpires called it off without a ball being bowled.

Normally, five overs per side are needed to constitute a Twenty20 match, but the rules are different for ICC tournaments.

Four-time champions Australia are scheduled to take on South Africa later in the second semi-final, with that match also under threat.

With no reserve day, the highest-ranked teams from the two groups move into the final if play is not possible

That would pit India against South Africa at the Melbourne Cricket Ground on Sunday, where organisers are hoping to attract 90,000 plus fans, denying Australia a chance to defend their crown.

A reserve day is allowed for the final and the lack of one for the semis has been criticised by some players, with England captain Heather Knight among those calling for change.

"If both semi-finals are lost it would be a sad time for the tournament," she told reporters ahead of the match. "It's obviously going to be a shame if it does happen and I'm sure there will be a lot of pressure on the ICC to change that."

Cricket Australia chief Kevin Roberts said he sought clarification from the ICC about adding a reserve day with the Sydney weather looking ominous, but the request was denied.

"We've asked the question and it's not part of the playing conditions and we respect that," he told Melbourne's SEN radio.

"It gives you cause to reflect and think about how you might improve things in the future, but going into a tournament with a given set of playing conditions and rules, I don't think it's time to tinker with the rules."

It is not the way India would have wanted to make the final, but they are deserving of being there having gone through the group phase as the only unbeaten team.

After opening their campaign by upsetting Australia, they beat Bangladesh, New Zealand and then Sri Lanka.

While the entire team played well, teenage batting prodigy Shafali Verma excelled, which saw her elevated to the top of the ICC T20 batting rankings this week aged just 16.

She is only the second Indian after Mithali Raj to reach number one, pushing New Zealand veteran Suzie Bates down to second.

Ranked four in the world, India had made three semi-finals before this year and lost every time, including against England at the last World Cup.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
August 7,2020

Islamabad, Aug 7: Former Pakistani fast bowler Shoaib Akhtar, known for his blistering deliveries on the cricket field, recently baffled many with a deadly off-field bouncer by claiming he is willing to eat grass if it enabled an increase in budget for his country's Army!

"If Allah ever gives me the authority, I will eat grass myself but I will increase the budget of the army," said Akhtar in an interview with ARY News.

The 'Rawalpindi Express', considered the fastest bowler in history said he does not understand why the civilian sector cannot work in collaboration with the Armed forces.

"I will ask my army chief to sit with me and make decisions. If the budget is 20 per cent, I will make it 60 per cent. If we insult each other, the loss is ours only," the once feared fast-bowler said.

Akthar had also claimed to ARY News interview that he was willing to take a bullet for his country and had turned down a county stint just because he wanted to fight the 1999 Kargil War.

Ties between India and Pakistan have been strained in the recent months over several issues, the latest being Pakistan's attempt to broach in the UNSC the issue of Kashmir on the first anniversary of the India's move to scrap the special status of Jammu and Kashmir and to split the erstwhile state into two union territories .

Pakistan also has not been in a good financial position and under prime minister Imran Khan, himself an all rounder cricketer, has added nearly USD 22 billion, that is 35 per cent to the nation's international debt pile in the last two years, according to an Asia Times report in July.

While Pakistan recently received USD 1.39 billion from the IMF to cushion the economic shocks caused due to COVID-19 outbreak, Akthar had a few months ago proposed that a joint cricket match be played between India and Pakistan to raise funds to fight the coronavirus. The suggestion that was put down by cricketers in India.

Meanwhile the 'Pindi boy' whose deadly pace and bounce was once dreaded by batsmen had recently taken to Twitter to deny former India cricketer Virender Sehwag's claim of sledging him.

Sehwag along with other Indian crickerters such as Harbhajan Singh and even Rahul Dravid had been at the receiving end of Akthar's sledging and antics during their playing days.

"Yes, totally self made story by him. Mujhe yeh bol k bach k jana kidhar tha us nay," Akthar tweeted to a report in which Sehwag claimed that he had sledged the 'Rawalpindi Express' by telling him that Sachin Tendulkar was his father.

During an awards ceremony Sehwag had recounted that fed up with Akthar's sledging and retaliated by telling him to say the same things to Tendulkar, who smashed the 'Pindi boy' for a six. Sehwag quipped that he told Akthar then that "Baap baap hota hai".

In the recent ARY interview, asked about the allegation made against him by former India cricketer Virendra Sehwag that he makes pro-India comments for greater following on social media channels, Akhtar said, "I cannot talk on the basis of hate." 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.