Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
April 6,2020

London, Apr 6: As the coronavirus brings the international sports calendar to a grinding halt, news agency Sport looks at three long-standing habits which could change forever once competition resumes.

Saliva to take shine off swing bowling

It's been a tried and trusted friend to fast bowlers throughout the history of cricket. But the days of applying saliva to one side of the ball to encourage swing could be over in the aftermath of Covid19.

"As a bowler I think it would be pretty tough going if we couldn't shine the ball in a Test match," said Australia quick Pat Cummins.

"If it's at that stage and we're that worried about the spread, I'm not sure we'd be playing sport."

Towels in tennis - no touching

Tennis players throwing towels, dripping with sweat and blood and probably a tear or two, at ball boys and girls, has often left fans sympathising for the youngsters.

Moves by officials to tackle the issue took on greater urgency in March when the coronavirus was taking a global grip.

Behind closed doors in Miki, ball boys and girls on duty at the Davis Cup tie between Japan and Ecuador wore gloves.

Baskets, meanwhile, were made available for players to deposit their towels.

Back in 2018, the ATP introduced towel racks at some events on a trial basis, but not everyone was overjoyed.

"I think having the towel whenever you need it, it's very helpful. It's one thing less that you have to think about," said Greece's Stefanos Tsitsipas when he was playing at the NextGen Finals in Milan.

"I think it's the job of the ball kids to provide towels and balls for the players."

Let's not shake on it

Pre-match handshakes were abandoned in top football leagues just before the sports shutdown.

Premier League leaders Liverpool also banned the use of mascots while Southampton warned against players signing autographs and stopped them posing for selfies.

Away from football, the NBA urged players to opt for the fist bump rather than the long-standing high-five.

"I ain't high-fiving nobody for the rest of my life after this," NBA superstar LeBron James told the "Road Trippin' Podcast".

"No more high-fiving. After this corona shit? Wait 'til you see me and my teammates’ handshakes after this shit."

Basketball stars were also told not to take items such as balls or teams shirts to autograph.

US women's football star Megan Rapinoe says edicts to ban handshakes or even high-fives may be counter-productive anyway.

"We're going to be sweating all over each other all game, so it sort of defeats the purpose of not doing a handshake," she said.

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Agencies
March 26,2020

Karachi, Mar 26: Pakistan's centrally-contracted cricketers will contribute Rs 5 million to the national government's emergency fund to combat the COVID-19 pandemic.

Pakistan Cricket Board Chairman Ehsan Mani on Wednesday said apart from centrally-contracted players contributing Rs 5 million, the employees in the board, up to the senior manager level, will contribute their one day's salary.

Those employed as general managers or on higher posts will give two days' salary to the fund.

"The PCB will collect all these funds and deposit it to the government's coronavirus fund," he said.

Pakistan has recorded more than 1,000 positive cases of the deadly virus, which has claimed more than 19,000 lives all over the world.

"It is the history of the cricket board that we always stand by the government in difficult times," Mani said.

The PCB has already given its high performances centre in Karachi at the national stadium to be used by paramedical staff working at the special coronavirus hospital set up at the expo centre in the in the city.

Mani said though cricket has been disrupted by the virus outbreak but it was far more important for the nation to stand by the government and also take all precautionary steps during the pandemic.

Pakistan's centrally-contracted players are entitled to monthly salaries ranging from Rs 5 to 12 lakh besides match fee and other earnings.

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Agencies
June 23,2020

Belgrade, June 23: Novak Djokovic tested positive for the coronavirus on Tuesday after taking part in a tennis exhibition series he organized in Serbia and Croatia.

The top-ranked Serb is the fourth player to test positive for the virus after first playing in Belgrade and then again last weekend in Zadar, Croatia.

His wife also tested positive. “The moment we arrived in Belgrade we went to be tested. My result is positive, just as Jelena's, while the results of our children are negative," Djokovic said in a statement.

Djokovic has been criticized for organizing the tournament and bringing in players from other countries amid the coronavirus pandemic.

Viktor Troicki said Tuesday that he and his pregnant wife have both been diagnosed with the virus, while Grigor Dimitrov, a three-time Grand Slam semifinalist from Bulgaria, said Sunday he tested positive.

Borna Coric played Dimitrov on Saturday in Zadar and said Monday he has also tested positive. There were no social distancing measures observed at the matches in either country and Djokovic and other players were seen hugging each other and partying in night clubs and restaurants after the matches.

 “Everything we did in the past month, we did with a pure heart and sincere intentions,” Djokovic said.

“Our tournament meant to unite and share a message of solidarity and compassion throughout the region.” Djokovic, who has previously said he was against taking a vaccine for the virus even if it became mandatory to travel, was the face behind the Adria Tour, a series of exhibition events that started in the Serbian capital and then moved to Zadar.

He left Croatia after the final was canceled and was tested in Belgrade. The statement said Djokovic was showing no symptoms.

Despite the positive test, Djokovic defended the exhibition series. “It was all born with a philanthropic idea, to direct all raised funds towards people in need and it warmed my heart to see how everybody strongly responded to this,” Djokovic said.

"We organized the tournament at the moment when the virus has weakened, believing that the conditions for hosting the Tour had been met. “Unfortunately, this virus is still present, and it is a new reality that we are still learning to cope and live with.”

Djokovic said he will remain in self-isolation for 14 days and also apologized to anyone who became infected as a result of the series. Organizers of the Adria Tour said the third stage of the event, scheduled to held next week in Bosnia, has been cancelled.

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