Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
July 22,2020

Derbyshire, Jul 22: Ahead of the upcoming Test series against England, Pakistan pacer Sohail Khan has credited bowling coach Waqar Younis for teaching him how to swing the ball late.

On the third day of the practice match between Azhar Ali's Team Green and Babar Azam's Team White, the 36-year-old Khan returned figures of five for 50 in 20.1 overs which saw the former fold for 181 in the first innings before they staged a comeback on the final day to win the match by six wickets.

Prior to the practice match, Sohail had a conversation with bowling coach Waqar Younis on the art of late swing. The pacer shared how the presence of the bowling legend in the support staff helped him gear up for the four-day match.

"The conditions in England are swing conducive so every fast bowler gets the ball to move. I asked Waqar bhai to teach me how to swing the ball late. It took him only two minutes to explain it to me. It is because of his tips that I took five wickets in the first innings," Khan said in a release issued by the Pakistan Cricket Board (PCB).

"I am eager to learn from Waqar Bhai. I follow him wherever he goes and speak to him about the art of bowling as he has an abundance of knowledge to share. A few days back I was struggling with something while bowling, I thought of reaching out to him and even before I spoke to him about it, he said he knew what I wanted to talk to him about and he explained it to me in a minute," he added.

During Pakistan's tour of England in 2016, Sohail played a crucial role in helping Pakistan secure a 2-2 Test series draw by returning two five-wicket hauls in as many matches.

In total, he picked up 13 wickets at 25 apiece and finished as the third-best wicket-taker.

"Definitely, it is an honour for me to return to the side. I had taken two fifers here against England in 2016 and now in the practice match, I have started off with five wickets so I am feeling very good. We had been at our homes for the past four months due to coronavirus so starting off on a high feels nice," Khan said.

Prior to Sohail's five wickets, 17-year-old Naseem Shah made a big impact when he took five wickets for Team Green. The strength of Pakistan's pace attack was further established as Mohammad Abbas and Shaheen Shah Afridi picked up three wickets each providing valuable support to Naseem and Sohail respectively.
Naseem and Shaheen finished the match with six and four wickets respectively.

Shedding light on the youngsters' performances, Sohail said: "It gives me immense pleasure to see Naseem Shah. He bowls consistently at 150kph. Just like him, Shaheen Shah Afridi is another good bowler. I like both of them."

"It gave me great happiness to see Naseem pick five wickets in the first innings. He is in rhythm and is looking great. What is astonishing is that he is playing in these conditions for the first time but still he is doing so well. Shaheen has also been phenomenal," he added.

Pakistan and England are slated to play three Tests and as many T20Is against each other. The first Test will be played at Manchester from August 5.

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News Network
February 19,2020

Feb 19: India captain Virat Kohli on Wednesday dropped enough hints to indicate that seniormost pacer Ishant Sharma and young opener Prithvi Shaw will be in the playing XI for the first Test against New Zealand in Wellington. If India's net session on Wednesday is taken into consideration, Wriddhiman Saha is starting as the wicketkeeper ahead of Rishabh Pant for the series opener beginning on Friday. Hanuma Vihari, the team's designated No 6 batsman for away Tests, will be the fifth bowling option with Jasprit Bumrah, Mohammed Shami and Ishant being three specialist pacers.

Ravichandran Ashwin is in the mix for the lone specialist spinner's spot though Ravindra Jadeja's all-round skills can't be ignored either.

Ishant, who was out for three weeks with an ankle injury sustained during a Ranji Trophy game, bowled full tilt at the nets and even earned appreciation for troubling batsmen with his pace and bounce.

"He (Ishant) looked pretty normal and pretty similar to what he was bowling before the ankle injury. He is hitting good areas again and he has played (Test cricket) in New Zealand couple of times, so his experience will be useful to us. It was really good to see him bowling with pace and in good areas," Kohli said during his media interaction.

The skipper also said in as many words that the team wouldn't like to change Shaw's natural stroke-play which was a good enough hint that Shubman Gill will have to warm the benches for now.

"Prithvi is a talented player and he has his own game and we want him to follow his instincts and play the way he does. Look, these guys have no baggage and are not desperate to perform in any manner," the skipper said.

The skipper wants Shaw to take a leaf out of Mayank Agarwal's performance in Australia back in 2018-19 when he hit back to back half-centuries in Melbourne and Sydney.

"They don't have any nerves to do well overseas. Like a clear head with which Mayank played in Australia, Prithvi can do the same in New Zealand.

"A bunch of guys playing with fearlessness, something that can motivate the whole team, gives us start that the team wants and not get intimidated by the opposition in any way."

The skipper downplayed India's below-par show in the three-match ODI series, especially that of Agarwal.

"Prithvi, I think you can call him relatively inexperienced and Mayank, I wouldn't call him that inexperienced because he has scored a lot of runs last year. So he understands what his game is like in Test cricket.

"I think sometimes in white ball cricket we try to do too much but once you come into red ball cricket, you fall into that disciplined mode of batting, which obviously suits him much more at this stage."

While he didn't give an answer on the Saha-Pant debate, the burly Delhi keeper had precious little to do at the main nets and was seen spending more time doing his keeping drills and only got an opportunity to bat when the first team completed its routines.

New Zealand are likely to go with an all-pace attack but the Indian captain wants to stick to his team's strengths which is play with one spinner in the four-pronged bowling attack.

"If it had been a Johannesburg pitch, I could have said it's a possibility (to play four pacers) but our team has that skill that we can bowl out other teams with only three fast bowlers," he sounded confident.

"But you need one world class skillful spinner, who can take wickets on any pitch. We won't copy the home team. We would rather figure out what is the most lethal combination, which gives us balance," he added.

"As a bowling group it's better than the one that came to NZ last time and that is why we have got so many teams all out in last two and half years. We would like to repeat that here also," Kohli added.

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Agencies
January 16,2020

New Delhi, Jan 16: Board of Control for Cricket in India (BCCI) on Thursday condoled the demise of India's super cricket fan, 87-year-old Charulata Patel.

"#TeamIndia's Superfan Charulata Patel Ji will always remain in our hearts and her passion for the game will keep motivating us. May her soul rest in peace," BCCI tweeted.

Patel had made herself a household name after turning up for India's matches during the 2019 World Cup.

She went on to storm social media after she was seen cheering for the Men in Blue during their World Cup clash against Bangladesh.

After the match, the entire Indian side went to meet Patel and both Rohit Sharma and Virat Kohli were seen meeting the octogenarian fan.

"I am a very religious person and have so much trust in God. So, when I pray, it comes true and I am saying that India is going to get the World Cup, definitely," Patel had told ANI during the World Cup.

The 87-year old had caught everyone's eyes when she was ardently cheering for the Indian team when they were batting.

Patel had also stated that she was there in the stadium when India lifted their first World Cup, back in 1983, under the leadership of former cricket Kapil Dev.

"I have been there. When they won the World Cup, I was so proud, I started dancing. And today also, I told my granddaughter that when India is going to defeat Bangladesh, I am going to dance," she had said.

"I have been watching cricket for decades. When I was in Africa, I used to watch it, then I came to this country in 1975. Here I had work because of which I did not get time to watch but I used to watch it on TV. But nowadays as I am not working, so I have the interest and I am very lucky that I get a chance to watch cricket," she added. 

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