Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 2,2020

Jul 2: Cricket's biggest names, most of whom could hear only stories of Sir Everton Weekes' exploits from the bygone era, on Thursday remembered the "great" batsman and a "greater human being" in glowing tributes after he died aged 95.

Weekes, who formed the famous three 'Ws' of West Indies cricket alongside Clyde Walcott and Frank Worrell as part of a formidable batting lineup for more than a decade, died on Wednesday.

His death left the cricket world in a state of mourning.

"As one of the remarkable 'Three Ws', along with Sir Clyde Walcott and Sir Frank Worrell, who together struck 39 Test centuries, he played an important hand in a period that marked the rising dominance of West Indies cricket," the ICC said in its obit.

The 1925 Barbados-born Weekes made his Test debut against England in 1948.

"On behalf of CWI I want to publicly express our deepest sympathy to the family of this remarkable Iconic sportsman and gentleman, who passed away earlier today," Cricket West Indies president Ricky Skerritt said in a release.

"I never had the opportunity to see Sir Everton bat, but I had the opportunity to get to know him a little in his later years. I learned about his incredible career by reading about him and looking at old videos when I could.

"His performance stats were excellent as he set tremendously high standards for his time."

In his career, Weekes played 48 Test matches and made 4,455 runs at an average of 58.61 per innings. That included a world-record five consecutive centuries in 1948 — scores of 141 against England in Jamaica, followed by knocks of 128, 194, 162 and 101 in India. In his next innings in Madras, he made 90 when he was controversially run out.

Skerritt added, "... Sir Everton was, therefore, a most amazing pioneer in West Indies cricket; a gentleman and quite simply a wonderful human being."

The modern-day cricketers also mourned his death and paid moving tributes.

Former India captain Anil Kumble tweeted, "Saddened to hear about the passing of WI legend Sir. Everton Weekes. Had met him during the ICC conference in Barbados. He remembered a conversation we had during his time as a match referee. Condolences to his family and friends."

Kumble's former India teammate VVS Laxman wrote, "Heard about the passing away of West Indies legend, Sir Everton Weekes. He was one of the greats of the game. My condolences to his family and loved ones."

Mike Atherton, the opener who led England in the 1990s, was also disappointed to know of the legend's passing away.

"Very sad to learn of the passing of Sir Everton Weekes. A humble man who wore his greatness lightly."

Former West Indies pacer Ian Bishop said, "I had the great privilege of spending time in the company of Sir Everton on several occasions over the past 2 decades. Never once did I leave his presence without feeling a sense (of) warmth, cheerfulness & having learnt something rich & endearing each time. A truly great human being. The Marylebone Cricket Club said in a statement: "Everyone at MCC and Lord's are saddened at the news of Sir Everton Weekes' passing,"

"He will forever be remembered as one of the West Indies' finest cricketers."

Former India player and current coach Ravi Shastri said, "Saddened by passing away of Sir Everton Weekes who was the last of the famous 'Three Ws'. A true humble great of the game. My thoughts and prayers are with Sir Weekes' family and fans in this hour of grief. RIP Sir Folded hands."

All three -- Walcott and Worrell, Weekes -- were born within a couple of miles of one another - within 18 months in Barbados between August 1924 and January 1926, and all made their Test debuts within three weeks in early 1948.

Worrell died in 1967 and Walcott in 2006.

Weekes' average of 58.61 runs places him along with George Headley in the top 10 Test averages of all time.

Darren Sammy, who captained West Indies few years ago, took to Twitter and wrote, "We lost a legend today. Sir Everton Weekes is part of @windiescricket great history and legacy. He also was a great human being. Condolences goes out to his family. May he Rest In Peace."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
June 6,2020

Malappuram, Jun 6: One more COVID-19 death was reported in Kerala on Saturday taking the toll in the State to 15.

The 61-year-old deceased, Hamsa Koya, a former footballer who represented Maharashtra in Santosh Trophy, had returned from Mumbai with his family on May 21.

Koya was undergoing treatment at Manjeri Medical College in Malappuram. The medical bulletin issued said that he was suffering from pneumonia and acute respiratory distress syndrome.

On June 5, as his health deteriorated, he was administered plasma therapy on the advice of the state medical board. However, he did not respond to medicines and breathed his last at 6:30 am on Saturday.

The medical bulletin said that his family members including his wife, son, daughter-in-law and grandchildren of 3 years and a 3 month-old child also had tested COVID-19 positive and were earlier shifted to hospital for treatment.

With this, the total death toll in Kerala has reached 15. 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 16,2020

Rajkot, Jan 16: Skipper Virat Kohli is set to be back at his regular number three position after the strategy of coming two-down boomeranged in the lung-opener as India take on a resolute Australia in the must-win second ODI here on Friday.

India go into the game 0-1 down after Australia registered a 10-wicket win in the lung-opener at Mumbai, courtesy David Warner and Aaron Finch, who hit unbeaten hundreds.

In a bid to field all three in-form players -- Rohit Sharma, Shikhar Dhawan and KL Rahul --, Kohli dropped himself down the order but the plan backfired spectacularly as he was unable to convert his start.

Opener Dhawan later said he was ready to bat at number three if asked to by the team management, but since Kohli has been successful at that position, the skipper would be more than willing to walk in one-down.

Kohli batting at three also provides stability to the middle-order.

With a concussed Rishabh Pant out of the second game, Rahul is a certainty as he will keep wickets.

So, like in the last game, Rohit and Dhawan, who made a dogged 74 off 91 balls in Wankhede, could open, and there could be a toss-up between Rahul and young Shreyas Iyer at number four. Iyer had a rare failure on Tuesday.

Pant's absence could pave the way for the inclusion of Karnataka batsman Manish Pandey, who made optimum use of the opportunity that he got in the third T20 against Sri Lanka in Pune.

It would also be interesting to see which among the experienced Kedar Jadhav and rookie Shivam Dube makes the squad.

Rohit, who had a phenomenal 2019, failed in the first game, but given the form he is in, the opener is expected to bounce back strongly here.

Ditto for Kohli, who is just one hundred short of equalling cricket icon Sachin Tendulkar's record of most hundreds on home soil for India.

The bowlers led by Jasprit Bumrah had a forgettable outing at the Wankhede and they would be more than eager to make a strong comeback and prove their mettle.

Bumrah, since his comeback, has not been as effective as earlier and he would like to change the perception.

It would be interesting to see whether India play Delhi speedster Navdeep Saini or persist with Shardul Thakur, who gave away 43 runs in Mumbai.

Ravindra Jadeja looks a certainty and so the choice would be between chinaman Kuldeep Yadav, who conceded 55 runs in the first ODI and Yuzvendra Chahal as the lead spinner.

On the other hand, a high on confidence Australia will be looking to seal the issue to register back to back series wins in India, a rare feat for any visiting team. The Finch-Warner combination will look forward to carry the momentum.

Their middle-order comprising the experienced Steve Smith, in-form Marnus Labuschange, Ashton Turner and Alex Carey looks more or less settled.

If all of them fire in unison, along with the openers, then it will hard for the opposition bowlers.

However, it will be quite a test of their middle-order at the Saurashtra Cricket Association stadium.

Australian bowlers also showed at the Wankhede, why they are considered among the best.

Led by pace spearhead Mitchell Starc, they bundled out India for a sub-par 255 and Mitchell Starc and Pat Cummins would be raring to go once again.

Spinners Adam Zampa and Ashton Agar, not only contained the runs, but provided crucial breakthroughs and are expected to play a similar role again in the middle overs.

The track here is expected to be a belter and India can draw confidence from the home series against New Zealand in 2017, when they won 2-1 after losing the opener, co-incidentally in Mumbai.

Squads:

India: Virat Kohli (Captain), Rohit Sharma, Shikhar Dhawan, K L Rahul (wicketkeeper), Shreyas Iyer, Manish Pandey, Kedar Jadhav, Shivam Dube, Ravindra Jadeja, Yuzvendra Chahal, Kuldeep Yadav, Navdeep Saini, Jasprit Bumrah, Shardul Thakur and Mohammed Shami.

Australia: Aaron Finch (Captain), Alex Carey (Wicket-keeper), Patrick Cummins, Sean Abbott, Ashton Agar, Peter Handscomb, Josh Hazlewood, Marnus Labuschange, Kane Richardson, Steve Smith, Mitchell Starc, Ashton Turner, David Warner and Adam Zampa.

Match starts at 1.30.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.