Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
June 3,2020

Colorado, Jun 3: Formula One boss Chase Carey has said that races will go ahead even if a driver tests positive for coronavirus.

His remarks come as organisers revealed a revised 2020 calendar and the schedule for the first eight races was put in the public domain.

"An individual having been found with a positive infection will not lead to a cancellation of a race. We encourage teams to have procedures in place so if an individual has to be put in quarantine, we have the ability to quarantine them at a hotel and to replace that individual," the official website of Formula One quoted Carey as saying.

"Some things we'd have to talk through and work through. The array of 'what ifs' are too wide to play out every one of them, but a team not being able to race would not cancel the race. I do not think I could sit here and lay out the consequences," he said.

Carey added the organisers will be having the necessary procedures in place so that the race does not get cancelled if a driver ends up testing positive for coronavirus.

"But we will have a procedure in place that finding infection will not lead to a cancellation. If a driver has an infection, teams have reserve drivers available," Carey said.

"We would not be going forward if we were not highly confident we have necessary procedures and expertise and capabilities to provide a safe environment and manage whatever issues arrive," he added.

The Formula One 2020 season will be beginning with the Austrian Grand Prix in July.

F1 currently expects the opening races to be closed events but hopes that fans will be able to attend again when it is safe to do so.

The season will kick off with the Austrian Grand Prix at the Red Bull Ring on July 5, followed a week later by a second race on the same track.

The Hungarian Grand Prix will follow a week after that, before a break. There will be then two back to back races at Silverstone, followed by the Spanish Grand Prix in Barcelona.

The Belgian Grand Prix will follow that, with the Italian Grand Prix at Monza a week later on September 6.

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News Network
June 12,2020

New Delhi, Jun 12: The BCCI on Friday called off Indian cricket team's short tour of Zimbabwe in August due to the threat posed by the COVID-19 pandemic.

The announcement was on expected lines after Sri Lanka Cricket announced on Thursday that India's limited overs tour in June-July was postponed indefinitely.

"The Board of Control for Cricket in India (BCCI) on Friday announced that the Indian Cricket Team will not travel to Sri Lanka and Zimbabwe owing to the current threat of COVID-19," BCCI secetary Jay Shah said in a statement.

"Team India was originally scheduled to travel to the island nation from 24th June 2020 for three ODIs and as many T20Is and to Zimbabwe for a series comprising three ODIs starting 22nd August 2020," Shah added.

The Indian team is yet to resume training and the camp is unlikely to take place before July. The players will take around six weeks to be match-ready.

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News Network
May 10,2020

New Delhi, May 10: Former Australia captain Ian Chappell has proposed radical changes in the LBW laws, stating that a batsman should be given out leg before as long as the ball is hitting the stumps irrespective of the spot of its landing and impact.

Chappell also said captains should agree on one way of working up the ball which will encourage swing bowling, even as the ICC is considering the use of artificial substances to shine the ball instead of sweat and saliva in post-COVID-19 scenario.

"The new lbw law should simply say: 'Any delivery that strikes the pad without first hitting the bat and, in the umpire's opinion, would go on to hit the stumps is out regardless of whether or not a shot is attempted'," he wrote in a column for ESPNcricinfo.

"Forget where the ball pitches and whether it strikes the pad outside the line or not; if it's going to hit the stumps, it's out."

The 76-year-old said the change in lbw law would attract expected criticism from the batsmen but it would make the game more fair.

"There will be screams of horror - particularly from pampered batsmen - but there are numerous positives this change would bring to the game. Most important is fairness.

"If a bowler is prepared to attack the stumps regularly, the batsman should only be able to protect his wicket with the bat. The pads are there to save the batsman from injury not dismissal.

"It would also force batsmen to seek an attacking method to combat a wristspinner pitching in the rough outside the right-hander's leg stump," said Chappell.

He cited Sachin Tendulkar's example on how he negotiated Shane Warne's round the wicket tactic during the 1997-98 Test series in India.

"Contrast Sachin Tendulkar's aggressive and successful approach to Shane Warne coming round the wicket in Chennai in 1997-98 with a batsman who kicks away deliveries pitching in the rough and turning in toward the stumps. Which would you rather watch?

"The current law encourages "pad play" to balls pitching outside leg while this change would force them to use their bat. The change would reward bowlers who attack the stumps and decrease the need for negative wide deliveries to a packed off-side field," he said.

Chappell said his proposed change to the lbw law would also cut down "frivolous" DRS challenges.

"This change to the lbw law would also simplify umpiring and result in fewer frivolous DRS challenges. Consequently, it would speed up a game that has slowed drastically in recent times.

"It would also make four-day Tests an even more viable proposition as mind-numbing huge first-innings totals would be virtually non-existent."

On the substitute of shining the ball without sweat and saliva, Chappell said international captains should find out a way of working up the ball.

"With ball-tampering always a hot topic, in the past I've suggested that administrators ask international captains to construct a list (i.e. the use of natural substances) detailing the things bowlers feel will help them to swing the ball.

"From this list, the administrators should deem one method to be legal with all others being punishable as illegal," the cricketer-turned-commentator added.

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