Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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Agencies
March 25,2020

Lausanne, Mar 25: The World Archery has hailed as a 'brave decision' the International Olympic Committee (IOC) move to postpone the 2020 Tokyo Olympics until next year due to coronavirus pandemic.

"We commend the conscientious and brave decision taken by Tokyo 2020 and the International Olympic Committee to delay this summer's Games in the face of an unprecedented challenge to humanity," Ugur Erdener, the World Archery president, said in an official statement.

The decision to postpone the Summer Olympics was confirmed by the IOC, on Tuesday, after the organising body for the event and Japan's Prime Minister Shinzo Abe agreed to reschedule the quadrennial event in view of the COVID-19 pandemic.

"This is not an easy situation, especially for the athletes who had been training hard for Tokyo 2020. I hope that everyone understands why this decision has been made and I urge archers around the world to retain hope and reset for this new timetable," he added.

The IOC has, however, said that the original name of Tokyo 2020 will remain intact irrespective of the fact that it will take place next year.

The Tokyo Olympic Games were slated to be held from July 24 to August 9.

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News Network
February 11,2020

Melbourne, Feb 11: Opener David Warner received Allan Border Medal, while all-rounder Ellyse Perry bagged Belinda Clarke medal in the 2020 Australian Cricket Awards on Monday.

Warner secured his third (2016, 2017, 2019) Allan Border Medal and Perry a trio of Belinda Clarke Awards (2016, 2018, 2019) as voted by their peers, umpires and the media across all forms and every game of international cricket in 2019.

Warner dominated the ICC World Cup with 647 runs including a highest score of 166 at an average of 71.88, including three centuries. He then rebounded from a challenging Ashes series to dominate at home in the T20I series against Sri Lanka and Pakistan, the Test series against Pakistan - which included his memorable innings of 335 not out in Adelaide - and the Test series against New Zealand.

Warner (194) outpolled Ashes hero Steve Smith by a single vote for the Allan Border Medal with paceman Pat Cummins, the ICC International Cricketer of the Year, third in the polling with 185 votes.

Perry enjoyed an incredible year with both bat and ball, starting with dominant Ashes performances which included an innings of 116 in the Test in Taunton and 11 wickets in the three ODIs.

Her figures of 7-22 at Canterbury were the best ODI figures by an Australian woman's player. She backed that up against the West Indies by taking 3-17 in the opening ODI and then scoring 112 not out in Antigua before finishing the year with a solid series against Sri Lanka at home. Perry (161) was a comfortable winner of her third Belinda Clarke Award from Alyssa Healy (153) and Jess Jonassen (87) taking second and third place respectively in the voting.

Breakout batsman Marnus Labuschagne's superlative Test summer and Ashes series secured him the Male Test Player of the Year. Having replaced Steve Smith as a concussion substitute in the Lord's Test, Labuschagne went on to make 353 runs at 50.42 in the Ashes.

His outstanding form continued at home with a first-up 185 against Pakistan at the Gabba and a Test high 215 against New Zealand in Sydney. He scored 347 runs at an average of 173.5 against Pakistan and 549 runs at 91.5 against New Zealand. Limited overs captain Aaron Finch (38) capped a stellar year by being voted the Men's One-Day International Player of the Year ahead of Usman Khawaja (33) and Warner (24).

Finch's year included a massive series against Pakistan in the UAE with 451 runs at 112.75, including knocks of 116, 153 not out and 90. He then dominated the World Cup with 507 runs at 50.7, including 153 against Sri Lanka and 100 against England at Lords. Warner (19) continued his magical year in the T20I game to become the Men's T20 International Player of the Year from Glenn Maxwell (16). Kane Richardson and Steve Smith (8) tied for third.

Alyssa Healy claimed top honours as the women's One-Day International Player of the Year with 39 votes ahead of Perry (33) and Jonassen (19). Healy scored a double by also claiming the women's T20 Player of the Year with 18 votes, ahead of Jonassen and Meg Lanning who were tied on 15. It was the second consecutive year that Healy has won the women's ODI and T20 Awards.

West Australian veteran Shaun Marsh was voted Men's Domestic Player of the Year with 1322 runs at 52.88 in all forms of the game, including the highest score of 214, while breakout paceman Wes Agar was named the Bradman Young Cricketer for his 41 wickets at 22.62 in the year.

Molly Strano and Tayla Vlaeminck took the prized Women's Domestic Player of the Year and Betty Wilson Young Cricketer of the Year awards respectively.

Strano took 28 wickets in 22 games while Vlaeminck's 19 wickets for the year reinforced her enormous potential.

Former Hobart Hurricane Corrine Hall was named Community Champion for her work as an Ambassador of the Kindness Factory, grassroots cricket, and upcoming book Victress, which features 35 iconic female athletes and their stories. Each portrait is accompanied by the athlete's story, with a particular focus on how kindness impacted their journey.

The awards for international cricket are based on votes from players, umpires and the media on a 3-2-1 basis from each match. For the domestic awards, the votes are collected from all players.

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News Network
January 23,2020

Jan 23: Quinton de Kock has been named as the new captain of the South Africa One-Day International side, taking over from Faf du Plessis, who is dropped altogether from the three-match series against England next month.

Du Plessis led South Africa in their disastrous 2019 World Cup campaign and has hinted at international retirement from all formats following the Twenty20 global finals in Australia later this year.

"We all know the quality of the player that Quinton de Kock has grown to become," CSA director of cricket Graeme Smith said in a statement on Tuesday.

"Over the years we have watched him grow in confidence and become one of the top ODI wicket-keeper batsmen in the world. He has a unique outlook and manner in which he goes about his business and is tactically very street smart."

De Kock leads a 15-man squad with five uncapped players in seamers Lutho Sipamla and Sisanda Magala, left-arm orthodox spinner all-rounder Bjorn Fortuin, opening batsman Janneman Malan and wicketkeeper-batsman Kyle Verreynne.

Magala, leg-spinner Tabraiz Shamsi, seamer Lungi Ngidi and hard-hitting opening batsman Jon Jon Smuts must pass fitness tests before they can join the squad.

Fast bowler Kagiso Rabada will be rested for the series, while allrounders Chris Morris and Dwaine Pretorius have also not been able to force their way in.

"The road towards the 2023 Cricket World Cup starts now and we want players doing well in our domestic structures to see the rewards of the hard work that they have put in," CSA Independent Selector Linda Zondi added.

The first ODI will be staged in Cape Town on Feb.4th, with the second in Durban three days later and the final match of the series to be held in Johannesburg on Feb.9th.

Squad: Quinton de Kock (captain), Reeza Hendricks, Temba Bavuma, Rassie van der Dussen, David Miller, Jon Jon Smuts, Andile Phehlukwayo, Lutho Sipamla, Lungi Ngidi, Tabraiz Shamsi, Sisanda Magala, Bjorn Fortuin, Beuran Hendricks, Janneman Malan, Kyle Verreynne.

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