Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
March 21,2020

London, Mar 21: The England and Wales Cricket Board (ECB) has suspended all professional cricket till May 28, delaying the start of the new season, due to the COVID-19 pandemic.

The ECB took the decision following discussions with the First-Class Counties, the Marylebone Cricket Club (MCC) and the Professional Cricketers' Association (PCA).

"It was agreed that, given the current information available, a seven-week delay to the start of the season is the most appropriate approach," an ECB media statement said.

The Board also announced that it is working on three new options, including the three-Test series against West Indies, the T20 Cup and the women's schedule against India, for a possible start in June, July or August.

"Close liaison with the Government will continue, with discussions on the potential of starting the season behind closed doors and giving sports fans the opportunity to live broadcast action," the statement said on Friday.

"The potential for reduced versions of competitions, should the season become further truncated, will also be discussed."

The ECB said it will meet as needed to review the position and make further decisions as the UK situation unfolds.

"During this period of deep uncertainty it is the ECB’s first priority to protect the wellbeing of everyone within the cricket family, from players, to fans and colleagues across the game,’’ ECB Chief Executive Officer Tom Harrison said.

"The decision to delay the start of the season has been essential, given the circumstances the nation faces. I am reassured by the collaborative effort from across the game that together, we will make the very best of whatever length of season we are able to safely schedule in the coming months," he added.

He said this would give the ECB time to keep pace with a fast-moving situation and continue to plan for how a revised season might look.

"Critically, we can also remain as flexible and adaptable as possible, within the obvious restrictions we face."

Last week, England's tour of Sri Lanka was called off mid tournament in view of the rising threat of the pandemic.

"Securing the future of the game will be a primary focus as we plot a revised schedule with an emphasis on the most financially important forms of the game for the counties across international and domestic cricket," Harrison said.

The COVID-19 global death toll has climbed past 11,000 with more than 250,000 infected. In UK, close to 4000 have tested positive so far and 177 died.

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News Network
April 15,2020

New Delhi, Apr 15: Indian cricket team head coach Ravi Shastri on Wednesday urged people to beat coronavirus by staying at home and by maintaining social distancing. He termed the virus 'mother of all World Cups' and asked people to combat this disease together and win the World Cup of humanity.

Taking to Twitter, Shastri shared a video post where he cited cricket examples to aware people about the seriousness of the COVID-19 pandemic. "As I would know, sports teaches you life lessons that can be applied to just about anything you want to pursue in rest of your life.

Today the COVID-19 has put us in a situation where we got our backs to the wall. To combat this coronavirus is like chasing a World Cup where you give your everything in trying to win it. What's staring you at the face is no ordinary World Cup. This is the mother of all World Cups where not just eleven are playing but 1.4 billion are in the playing arena and competing. Guys we can win this. For that, we have to observe the basics. You have got your Prime Minister leading from the front ahead of the curve like other countries have farmed out," Shastri said.

"You have to obey the orders that come from the top: be it centre, state or the frontline workers who are risking their lives. Two orders that stand out: staying home and maintaining social distancing. It is not easy but to win the game you got to go through the pain to break the chain and see the gain. Come on, guys! let's do it together. Let us get out there in a bruit force of 1.4 billion and beat this corona and get your hands on the World Cup of humanity. Let's do it," he added.

With 1,076 new COVID-19 cases reported in the last 24 hours, India's tally of coronavirus cases has risen to 11,439, said the Union Ministry of Health and Family Welfare on Wednesday.

Out of the total tally, 9,756 cases are active while 1,306 patients have been cured/discharged and migrated. With 38 new deaths reported in the last 24 hours, the death toll rises to 377.

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Agencies
January 5,2020

Mumbai, Jan 5: All-rounder Irfan Pathan on Saturday announced his retirement from all forms of cricket, ending an injury-ridden career that prevented him from realising his true potential.

The 35-year-old's retirement was on expected lines, considering he last played a competitive game in February 2019 during the Syed Mushtaq Ali trophy for Jammu and Kashmir.

He did not even put himself in the IPL auction pool, last month.

The left-arm seamer's bowling was like a breath of fresh air when he made his India debut against Australia at the Adelaide Oval in 2003.

He never had express pace but his natural ability to swing the ball into the right-handers got him instant success, also drawing comparisons with the great Kapil Dev.

It seemed India had found the all-rounder they were looking for since Kapil left the scene. Pathan, who last played for India in October 2012, featured in 29 Tests (1105 runs and 100 wickets), 120 ODIs (1544 runs and 173 wickets) and 24 T20 Internationals (172 runs and 28 wickets).

He was part of the victorious Indian team at the 2007 World Twenty20 and was the man-of-the-match in the final against Pakistan.

One of his best performances came on the tour of Pakistan in 2006 when he became the second Indian after Harbhajan Singh to take a Test hat-trick, removing Salman Butt, Younis Khan and Mohammad Yusuf during the Karachi game.

He also played a big role in India winning a Test match against Australia on a tough Perth wicket, which offered steep bounce.

Injuries and lack of form troubled him thereafter and his ability to swing the ball deteriorated.

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