Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
March 16,2020

Mar 16: With COVID-19 outbreak killing over 5,400 people globally, former Pakistan cricketer Shoaib Akhtar has lashed out at those responsible for making the coronavirus infect humans and blamed China solely for the outbreak.

"I don't understand why you have to eat things like bats, drink their blood and urine and spread some virus across the globe...I'm talking about the Chinese people. They have put the world at stake. I really don't understand how you can eat bats, dogs, and cats. I'm really angry," Akhtar said in a video posted on his Youtube channel.

"The whole world is at risk now. The tourism industry has been hit, the economy is badly affected and the whole world is going towards a lockdown.

"I'm not against the people of China but I'm against the law of animals. I understand this may be your culture but this is not benefitting you now, it is killing humanity. I'm not saying you boycott the Chinese but there has to be some law. You cannot go on and eat anything and everything," he added.

Coronavirus, which originated in China's Wuhan city, has so far spread to more than 100 countries, infecting over 1,30,000 people.

In Pakistan, the number of positive cases reached 28 on Saturday.

Many sporting events, including the Indian Premier League (IPL) and Pakistan Super League (PSL), have been affected by the disease which has now been declared a pandemic by the World Health Organisation (WHO).

While the IPL 2020, which was originally scheduled to start from March 29, has been postponed till April 15, the playoff stage of PSL has been curtailed and will be played behind closed doors.

"The biggest reason for anger is PSL...Cricket returned to Pakistan after so many years, the PSL was happening in our country for the first time now even that is at risk. The foreign players are leaving, it will take place behind closed doors," said Akhtar.

The total number of confirmed coronavirus cases across India has crossed 80 while two people have lost their lives due to the deadly disease. But Akhtar did not have the information and added: "God forbid the virus doesn't reach India. There are around 130 crore people there. I've been in touch with my friends in India and wishing them well."

In PSL, there will be no playoffs and the top four teams will now play semi-finals and then the final on March 17 and 18. The final was originally scheduled to be held on March 22.

"I've also heard that IPL has been postponed till April 15. The hotel industries, travel industries, broadcasters everything will incur losses because of this," he said.

The former Pakistan pacer also called on the world authorities to come out with a new animal protection law so that such diseases don't resurface in the future.

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Agencies
July 8,2020

Kolkata, Jul 8: Legendary Indian batsman Sachin Tendulkar led the wishes for former India captain and current President of the Board of Control for Cricket India (BCCI) Sourav Ganguly who turned 48 on Wednesday.

Touted to be one of the best captains the country has ever produced, Ganguly is widely credited for making India an aggressive side and instilling belief in the team that they could win overseas conditions as well.

Happy birthday Dadi!
Hope our off-field partnership keeps going strong like our on-field ones. Wish you a blessed year ahead. pic.twitter.com/jOmq9XN07w

— Sachin Tendulkar (@sachin_rt) July 8, 2020
Tendulkar was among the first ones to extend birthday wishes to his former opening partner. "Happy birthday Dadi! Hope our off-field partnership keeps going strong like our on-field ones. Wish you a blessed year ahead," Tendulkar said on Twitter.

"Many more happy returns of the day Sourav Ganguly. May you taste ever more success and receive more and more love. Have a great day and year ahead #HappyBirthdayDada," said renowned Indian batsman VVS Laxman.

Many more happy returns of the day @SGanguly99 . May you taste ever more success and receive more and more love. Have a great day and year ahead #HappyBirthdayDada pic.twitter.com/j53UUDerJE

— VVS Laxman (@VVSLaxman281) July 8, 2020
Former cricketer Mohammad Kaif wrote: "From a fine batsman to an outstanding captain & now leading Indian cricket on the whole—here's wishing my favourite captain & mentor Sourav Ganguly a very happy birthday. But FAULADI SEENA dikha ke aise kaun chadhta hai (who climbs up like this after showing a chest of steel), Dada #HappyBirthdayDada."

From a fine batsman to an outstanding captain & now leading Indian cricket on the whole—here’s wishing my favourite captain & mentor @SGanguly99 a very happy birthday. But FAULADI SEENA dikha ke aise kaun chadhta hai, Dada #HappyBirthdayDada pic.twitter.com/8PKZ3RwwtB

— Mohammad Kaif (@MohammadKaif) July 8, 2020
"Wishing a very happy birthday to the most dynamic and visionary captain of his time. It's a matter of immense pleasure to work with the man who took Indian cricket to new heights. Subho Janmodin Sourav Ganguly," tweeted BCCI Secretary Jay Shah.

"Leader of Men. God of off-side. Fighter. Happy Birthday, Dada. #HappyBirthdayDada," said commentator and former cricketer Aakash Chopra.

Leader of Men.
God of off-side.
Fighter.
Happy Birthday, Dada. #HappyBirthdayDada pic.twitter.com/PJcy0xwgyb

— Aakash Chopra (@cricketaakash) July 8, 2020
"Happy birthday dada! From a great captain to a brilliant administrator, you have donned them magnificently. Hope you continue your good work for the betterment of Indian cricket... Godspeed. Sourav Ganguly #HappyBirthdayDada," tweeted another former cricketer Pragyan Ojha.

Putting out various important achievements of Ganguly, the International Cricket Council (ICC) on their official Twitter handle wrote: "Third-fastest to 10,000 ODI runs. Holds the record for the highest individual score in CWC for India. 2003 ICC World Cup runner-up. Captained India to 11 wins in 28 overseas Tests. Happy birthday to one of India's most successful captains, Sourav Ganguly."

Ganguly played 113 Tests and 311 One Day Internationals in which he scored 7,212 and 11,363 runs respectively.

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Agencies
May 9,2020

Tokyo, May 9: As the world continues to grapple with coronavirus pandemic, the organisers of Tokyo Game Show have cancelled 2020 showpiece event.

TGS 2020 was slated to be played from September 24 to September 27 at the Makuhari Messe convention center. However, there now talks going on for holding an online event instead.

According to the Verge, this is the first time that TGS has ever been cancelled since it started in 1996.

TGS 2020 gained more attention because of its status as the last major trade show before the launch of the upcoming next-gen consoles, the Xbox Series X and PlayStation 5.

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