Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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News Network
March 27,2020

New Delhi, Mar 27: Batting maestro Sachin Tendulkar on Friday donated Rs 50 lakh to fight the COVID-19 pandemic, which has so far claimed 17 Indian lives and wreaked havoc globally.

Tendulkar's donation is so far the biggest contribution among India's leading sportspersons, some of whom have pledged their salaries while a few others have donated medical equipment to fight the dreaded outbreak, which has caused more than 24,000 deaths globally.

"Sachin Tendulkar decided to contribute Rs 25 lakh each to Prime Minister's Relief Fund and Chief Minister's Relief Fund in his bid to join the fight against COVID-19. It was his decision that he wanted to contribute to both funds," a source privy to the development, told PTI on conditions of anonymity.

Tendulkar has been associated with a lot of charity work and there has been umpteen times, he has taken up social causes, helped people, which has never been brought to public notice.

Among other prominent cricketers, the Pathan brothers -- Irfan and Yusuf -- donated 4000 face masks to Baroda police and health department while Mahendra Singh Dhoni, through a Pune based NGO, made a contribution of Rs 1 lakh.

Among athletes from other disciplines, wrestler Bajrang Punia and sprinter Hima Das are some of the prominent names to have donated their salaries in the battle against the dreaded virus which has led to a 21-day national lockdown.

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News Network
January 28,2020

Gibraltar, Jan 28: Young Indian Grand Master R Praggnanandhaa pulled off a huge upset, beating former world champion Veselin Topalov in the sixth round of the 18th Gibraltar chess festival to record his fifth straight win here.

The 14-year-old Chennai lad needed just 33 moves to put it across the Bulgarian. He had started with a loss against compatriot P V Nandhidhaa but since then he has been on a winning spree.

Praggnanandhaa, who recently won the world under-18 title, said: "It was very tough to prepare against him."

He is in second spot on five points with six other players and will take on Chinese GM Wang Hao in the seventh round.

Seventeen-year-old Russian GM Andrey Esipenko jumped to sole lead with 5.5 points with a win over Georgia's Ivan Cheparinov

The Russian player would be unpaired in the seventh round as he decided to take a bye.

A bunch of players including Indians — B Adhiban, K Sasikiran, Shardul Gagare, Karthikeyan Murali, SL Narayanan — are in joint third place with 4.5 points.

Adhiban beat Gabriel Flom, while D Gukesh, the world's second youngest Grand Master ever, defeated Martin Percivaldi to move to four points.

Also winning were Karthikeyan Murali against Qi B Chen and Gagare over France's Maxime Lagarde.

Top-seed Shakhriyar Mamedyarov's moderate run continued as he was held to a draw by GM Aryan Chopra.

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News Network
February 27,2020

Melbourne, Feb 27: Shafali Verma's 34-ball 46 followed by a superlative performance from the bowlers helped India notch up a narrow four-run win over New Zealand in a crucial group A match of the ICC Women's T20 World Cup on Thursday.

Invited to bat, India posted a below-par 133 for eight against New Zealand in the crucial group A match with Shafali top-scoring with a 34-ball 46 and Taniya Bhatia chipping in with a 25-ball 23.

India, however, produced a disciplined performance with the ball to restrict New Zealand to 129 for six and register their third successive win in the tournament.

With this win, India topped Group A, having beaten Australia and Bangladesh in their last two outing.

Defending the total, India introduced spin straight away but Deepti Sharma bled 12 runs with opener Rachel Priest (12) hitting her for two boundaries.

But experienced pacer Shikha Pandey removed Priest in the next over when she had her caught at mid wicket.

With Shikha and left-arm spinner Rajeshwari Gayakwad bowling in tandem, New Zealand played with caution to reach 28 for one.

Back into the attack, Deepti then cleaned up Bates with a beauty of a delivery as New Zealand slipped to 30 for two.

Poonam Yadav and Radha Yadav then mounted the pressure on the Kiwis and soon the Black Caps were 34 for 3 when the former dismissed skipper Sophie Devine (14).

Maddy Green (24) and Katey Martin (25) then tried to resurrect the innings with a 36-ball 43-run stand.

However, Gayakwad returned to remove Green, who danced down the pitch only to end up with an outside edge as Bhatia did the rest.

Radha then dismissed Martin to leave New Zealand at 90 for 5 in 16.3 overs.

Needing 44 off 21 balls, Kerr (34) blasted four boundaries to accumulate 18 runs in the penultimate over bowled by Poonam to bring the equation down to 16 off six balls.

In the final over, Heyley Jensen (11) and Kerr cracked a four each but Shikha held her nerves in the end to complete the win.

Earlier, 16-year-old Shafali provided the fireworks as India scored 49 for one in the powerplay overs. But they lost six wickets for 43 runs to squander the good start.

Smriti Mandhana (11), who returned to the playing XI after missing the last match due to illness, departed early but Shafali and Taniya (23) kept the scoreboard ticking, adding 51 runs for the second wicket.

In the 10th over, Taniya was caught by Amelia Kerr at backward point, while Jemimah Rodrigues (10) was caught by Kerr in the 12th over as India slipped to 80 for 3.

Skipper Harmanpreet Kaur's (1) poor form also continued as she was soon back to the hut after being caught and bowled by Leigh Kasperek.

Shafali, who was dropped at long-on in the 8th over and at mid-wicket in the 10th over, then holed out to Jensen at deep extra cover. She had four hits to the fence and three maximum shots in her innings.

Left-handed batter Deepti Sharma (8) and Veda Krishnamurthy (6) brought up the 100 in the 15th over but both departed soon as India slumped to 104 for 6.

Radha Yadav then blasted 14 off nine balls, which included a six in the final over, to give some respectability to the total.

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