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Companies making beeline to sign Sindhu for endorsements

August 26, 2016

Hyderabad, Aug 26: Companies are queuing up to sign Rio Olympics silver medalist P V Sindhu for endorsements, but the ace badminton player's brand management firm wants to go slow as it wants her brand valuation to rise further.sindhu

The silver medal at Rio Olympics has pushed Sindhu's brand value many times and the badminton star is expected to announce a couple of endorsement deals soon.

Ramakrishnan R, co-founder and director of Baseline Ventures managing Sindhu's brand marketing, said though the endorsements were signed before Olympics, they did not want to announce them due to hectic schedule of the city-based badminton players for the preparation for the event.

"They are major endorsements at the national level. There have been couple of brand signed before Olympics. We could not announce them because of the Olympics preparation. So, we did not want to promote her more before Olympics. We may be announcing them during the second week of September," Ramakrishnan told PTI.

Baseline, the sports marketing company, also manages another badminton player Srikanth.

Sindhu became the first Indian woman athlete to grab an Olympic silver in the just-concluded event when she lost a close final clash against world No.1 Carolina Marin of Spain.

Harish Bijoor, an expert in brand and business strategy, said post Olympics, Sindhu's brand value has gone up to Rs 2 crore which was fuelled by the cash awards given by various state governments.

"Two or three things have happened post Olympics. One is the cash awards she got by various state governments. Now all these add to the dimension of brand value of Sindhu.

Because the moment a state government gives you Rs 5 crore, it means that the brand value goes much higher," Bijoor said.

"There are people (government and organisations) may be looking at offering money to Sindhu which are substantially larger. So all of a sudden Sindhu's brand value jumps to Rs 2 crore (post Olympics) from under Rs 20 lakh to Rs 30 lakh (per Olympics)," he said.

Soon after her win in Olympics, Telangana government felicitated Sindhu with Rs 5 crore cash and a residential plot in Hyderabad. The Andhra government led by Chief Minister N Chandrababu Naidu presented her a cash award worth Rs 3 crore.

The AAP government in Delhi has also announced Rs 2 crore for the star badminton player, while public sector oil company BPCL has announced Rs 75 lakh cash. Various organisations have also announced different cash incentives to the player.

Bijoor further said unlike other sporting events, the win in Olympics will remain fresh in people's memory for more time and Sindhu will enjoy her brand image at the current levels till then.

"We are pouring with requests for endorsements by Sindhu. That is not what we think would be credible and grand association. We want to last long. Building brand takes years. So want to start slowly and add value to Sindhu which is very important. And also Sindhu is excited to work with us. Our intention is the brand valuation of Sindhu to go up," he further said.

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Agencies
August 7,2020

Islamabad, Aug 7: Former Pakistani fast bowler Shoaib Akhtar, known for his blistering deliveries on the cricket field, recently baffled many with a deadly off-field bouncer by claiming he is willing to eat grass if it enabled an increase in budget for his country's Army!

"If Allah ever gives me the authority, I will eat grass myself but I will increase the budget of the army," said Akhtar in an interview with ARY News.

The 'Rawalpindi Express', considered the fastest bowler in history said he does not understand why the civilian sector cannot work in collaboration with the Armed forces.

"I will ask my army chief to sit with me and make decisions. If the budget is 20 per cent, I will make it 60 per cent. If we insult each other, the loss is ours only," the once feared fast-bowler said.

Akthar had also claimed to ARY News interview that he was willing to take a bullet for his country and had turned down a county stint just because he wanted to fight the 1999 Kargil War.

Ties between India and Pakistan have been strained in the recent months over several issues, the latest being Pakistan's attempt to broach in the UNSC the issue of Kashmir on the first anniversary of the India's move to scrap the special status of Jammu and Kashmir and to split the erstwhile state into two union territories .

Pakistan also has not been in a good financial position and under prime minister Imran Khan, himself an all rounder cricketer, has added nearly USD 22 billion, that is 35 per cent to the nation's international debt pile in the last two years, according to an Asia Times report in July.

While Pakistan recently received USD 1.39 billion from the IMF to cushion the economic shocks caused due to COVID-19 outbreak, Akthar had a few months ago proposed that a joint cricket match be played between India and Pakistan to raise funds to fight the coronavirus. The suggestion that was put down by cricketers in India.

Meanwhile the 'Pindi boy' whose deadly pace and bounce was once dreaded by batsmen had recently taken to Twitter to deny former India cricketer Virender Sehwag's claim of sledging him.

Sehwag along with other Indian crickerters such as Harbhajan Singh and even Rahul Dravid had been at the receiving end of Akthar's sledging and antics during their playing days.

"Yes, totally self made story by him. Mujhe yeh bol k bach k jana kidhar tha us nay," Akthar tweeted to a report in which Sehwag claimed that he had sledged the 'Rawalpindi Express' by telling him that Sachin Tendulkar was his father.

During an awards ceremony Sehwag had recounted that fed up with Akthar's sledging and retaliated by telling him to say the same things to Tendulkar, who smashed the 'Pindi boy' for a six. Sehwag quipped that he told Akthar then that "Baap baap hota hai".

In the recent ARY interview, asked about the allegation made against him by former India cricketer Virendra Sehwag that he makes pro-India comments for greater following on social media channels, Akhtar said, "I cannot talk on the basis of hate." 

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News Network
April 14,2020

Melbourne, Apr 14: As all sporting action across the world has come to a halt due to the coronavirus pandemic, Australian bowlers are pondering as to how Indian skipper Virat Kohli might play in front of no spectators.

India and Australia are scheduled to play a four-match Test series later this year, and it is being speculated that the series might end up taking place without any crowds due to the COVID-19 pandemic.

Australian spinner Nathan Lyon on Tuesday said that it would be interesting to see how Kohli goes about it if he does not get a chance to get the audience behind him.

"He is probably good enough to adapt to any scenario. But I was talking to Mitch Starc the other day and we actually said that if we are playing with no crowd, it'll be quite amazing to see Virat trying to rev up the empty seats," cricket.com.au quoted Lyon as saying.

"It is going to be a little bit different, but Virat is a superstar. He will be able to adapt to any climate that we are able to play in," he added.
During the 2018-19 series, India managed to defeat Australia in Australia for the first time in a Test series.

Australia, at that time were without the services of David Warner and Steve Smith. However, the series later this year promises to be a mouth-watering prospect.

"I am excited about the prospect of India coming out to Australia, it's up there with the biggest series alongside the Ashes. They are an absolute powerhouse of the cricket world, and to have those guys out here is going to be fantastic. Playing in front of crowds or no crowds is out of our control, we have got to follow the advice of all the amazing medical people around the world," Lyon said.

"I have not thought about no crowds or massive crowds, it is just about the opportunity of playing against India again. They had the wood over us last time they came over here but we are a much stronger Australian cricket side at the moment, and I am just unbelievably excited about playing them here at home," he added.

Lyon was slated to represent Hampshire in County Championship this year, however, his stint was called off last week due to COVID-19.
He is Australia's third-highest wicket-taker in the longest format of the game as he has total of 390 wickets in Test cricket.

Lyon was last seen in action in the Big Bash League for Sydney Sixers.

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Agencies
February 4,2020

Potchefstroom, Feb 4: Yashasvi Jaiswal and Divyaansh Saxena guided India to a comfortable ten wickets win over Pakistan in the ICC U19 World Cup semifinal at Senwes Park on Tuesday and progressed to the final of the tournament.

Chasing 173, Indian openers Jaiswal and Saxena played cautiously and stitched an unbeaten partnership of 176 runs.

The duo built the highest opening partnership of the tournament's history. Jaiswal, the left-handed batsman, scored his maiden century of the tournament as he amassed unbeaten 105 runs studded with eight fours and four sixes.

Saxena scored 59* off 99 balls including six fours. India chased down the total in 35.2 overs. This is the first time in the history of the U19 World Cup that a team won a knockout match by ten wickets.

Earlier, Pakistan won the toss and elected to bat.

Opener Haider Ali and skipper Rohail Nazir's half-centuries guided the side to a respectable total of 172. Ali played a knock of 56 runs while Nazir accumulated 62 runs including six boundaries.

Pakistan did not have a good start as they lost Mohammad Hurair (4) in the second over. Fahad Munir, came to bat at number three, failed to score a single run and was departed by Ravi Bishnoi on a duck in ninth over.

Apart from Ali and Nazir, Mohammad Haris was the only batsman to score runs in double digits. He played an innings of 21 runs off 15 balls. Indian bowlers showed a spirited performance as they bowled out arch-rival in 43.1 overs.

Pacers Karthik Tyagi and Sushant Mishra bagged two and three wickets respectively. Spinner Ravi Bishnoi clinched two scalps and conceded 46 runs in his ten overs.

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