Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
May 28,2020

New Delhi, May 28: India is not at risk of losing hosting rights for next year's Twenty20 World Cup despite its cricket board's failure to secure a tax exemption for the event, a key BCCI official has told Reuters.

Tax exemptions for International Cricket Council (ICC) events are listed as a requirement in host agreements and the BCCI was supposed to confirm they had secured one by May 18.

ESPNcricinfo, citing correspondence between the two bodies, has reported that the ICC has threatened to shift the tournament away from India over the issue.

However, BCCI treasurer Arun Singh Dhumal told Reuters that would not happen and that negotiations were continuing.

"There is no risk to the tournament," he said by telephone.

"That is a work in progress. We are discussing it with the ICC and we'll resolve it."

The BCCI encountered a similar problem when it hosted the event in 2016 when the government refused to provide a tax exemption, and there has been no change in New Delhi's stance despite the board's appeals.

Failure to secure that exemption in 2016 saw the ICC withhold an equivalent sum from India's share of revenue from the governing body's grants and it appears to be taking an even harder line this time around.

"There are certain timelines within the agreements that we collectively work towards to ensure we can deliver successful world class events and continue to invest in the sport of cricket," an ICC spokesperson told Reuters.

"In addition to this the ICC Board agreed clear timelines for the resolution of the tax issues which we are guided by."

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News Network
April 28,2020

Chennai, Apr 28: Former Karnataka batsman J Arun Kumar was on Tuesday appointed coach of the USA cricket team and listed earning a Test status, by his own admission a "far-fetched" thought at the moment, among his long-term goals.

Jak, as he is known in the cricketing circles, has worked with the Karnataka team for several years and as batting coach with IPL franchise Kings XI Punjab.

"... Following an exhaustive recruitment process, former first class Ranji Trophy and IPL player and coach, J Arun Kumar, had been identified as the preferred candidate for the next men's head coach," USA Cricket chief executive Iain Higgins said on its website.

The CEO added, "He travelled to the USA to meet support staff, selectors and players at a talent camp in Houston and to continue those discussions with us.

"I'm delighted to say that we have subsequently reached agreement with Jak that he will take up the role and be permanently based in the United States as and when his working visa has been obtained."

Arun Kumar was also in charge of a fledgling Puducherry team before quitting in February owing to differences with the association officials.

The COVID-19 pandemic has however prevented a prompt departure for the United States.

"Of course, the COVID-19 crisis has now presented some challenges around the scope of the role in the short/medium term, but we look forward to completing all of the arrangements and to welcoming him more formally in due course," Higgins said.

Arun kumar, who scored over 7,200 runs in first-class cricket and over 3,000 runs in List 'A' games, had guided Karnataka to a treble for two successive seasons -- Ranji Trophy, Vijay Hazare Trophy and Irani Cup -- in 2013-14 and 2014-15.

Delighted to get the role, the 45-year old said he has a vision for USA cricket, including making it a Test-playing nation.

"The first thing is based on my visa and when the coronavirus situation will end in the US, so it's all based on that. At what time my visa will be approved, that's when I will be heading there.

"There are long, mid and short-term goals and my vision obviously will be that the USA in the coming years will be one of the Test playing nations.

"It's a far-fledged goal, but yes, that's the vision and as of now the short term will be World Cup league.

"We will have to be the top side in that and then go to the next level," Arun Kumar told PTI in an interaction.

He further said the immediate aim is to get the team together after a bad run in Nepal.

"Priority is to get the team together, we had a bad run in Nepal, so obviously the team is on little down slide, so we will get up and the immediate short-term goal is to get in touch with players.

"This lockdown gives us time to actually know each other, although we are spread out in different parts of the country, and it is gives us time to connect better and work on certain mental and tactical aspects of the game," he added.

Arun Kumar had been in the US briefly some time ago and had met some officials, selectors and players at a camp in Houston.

"I met some officials, selectors and players at a talent camp in Houston and got an insight of what I can expect in the future and based on those we have designed a pathway for junior to senior cricket and women's cricket.

"It is a work in progress," he said.

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Agencies
June 14,2020

New Delhi, Jun 14: From being a 20-year-old mischievous talented striker to 35-year-old, India captain Sunil Chhetri has seen Indian Football through thick and thin. Coaches, who have nourished the striker with utmost care to yield the best for the team have seen numerous changes from close quarters but one aspect has remained absolutely perpetual, resolute - Chhetri's never-say-die attitude and 'dedication.'

Igor Stimac, current head coach of the Blue Tigers recalled seeing Chhetri during the preparatory camp ahead of the King's Cup 2019 - his maiden assignment with the Blue Tigers.

The Croatian pointed out that despite being the senior-most member of the troop, "Chhetri craved to push maximum to achieve the result after the heartbreak in AFC Asian Cup."

"Dedicated, workaholic and team man -- those are some of the attributes which define Sunil Chhetri. When I first saw him last year, they were back to the National Team camp after a long gap following the AFC Asian Cup. A few boys were new but the fire under his belly probably was more than anyone else. That's the secret of his long career. Congratulations!" All India Football Federation (AIFF) quoted Stimac as saying.

Sukhwinder Singh, while reminiscing the India-Pakistan bilateral series in 2005, revealed that he wasn't sure about the youngster's credibility at all.

"I needed someone who had the trickery, didn't have the fear and had to be quick. Honestly, Sunil wasn't in my mind at all. He wasn't my first option. I had my doubts," Sukhwinder, coach during Chhetri's first national team endeavour, recalled.

He had seen the youngster from close quarters while coaching in JCT FC where Chhetri started blossoming and hogging the limelight. Chhetri, who scored more than 20 goals during his 3-season-long stay in JCT, had already shown signs of performing in the bigger stages which convinced Sukhwinder Singh picking him up for the high-octane bilateral series in Pakistan.

"I haven't seen anyone as dedicated as Sunil. I saw him maturing in JCT and there were flashes of what he could do in the future. I still remember his hunger. In 19 years of my coaching career, I haven't seen anyone as dedicated as Sunil. He remained undaunted and was never willing to shy away from working hard. Shouldering the responsibility for 15 years demands discipline and he keeps it above everything else," Sukhwinder maintained.

According to Stimac, Chhetri is someone who always runs the extra yard, breaks some more sweat during the training session which, in the process encourages the youngsters to emulate him. The entire process aids the cumulative progress of the team and raises the bar.

"I see him as someone who always pushes the bar in the training and never compromises with the regime. He drives the team and he is the character who defines the team. Numerous characters have glorified the Indian Football history and he's definitely one of them who have made his country proud," Stimac said.

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