Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 10,2020

Kingston, Jun 10: "Enough is enough", said West Indies all-rounder Dwayne Bravo as he opened up on the raging issue of racism and called for "respect and equality" for black people, who have faced discrimination for years.

Bravo joined the likes of his former captain Darren Sammy and Chris Gayle in denouncing racism in the wake of African-American George Floyd's killing at the hands of a white police officer in the USA.

"It's sad to see what's going on around the world. As a black man, we know the history of what black people have been through. We never ask for revenge, we ask for equality and respect. That's it," Bravo told former Zimbabwe cricketer Pommie Mbangwa in an Instagram live chat on Tuesday.

"We give respect to others. Why is it that we are facing this over and over? Now enough is enough. We just want equality. We don't want revenge, war.

"We just want respect. We share love and appreciate people for who they are. That's what is most important."

The 36-year-old, who has played 40 Tests, 164 ODIs and 71 T20Is for West Indies, said he wants the world to know that they are powerful and beautiful people and gave the example of greats such as Nelson Mandela, Muhammad Ali, Michael Jordan.

"I just want our brothers and sisters to know that we are powerful and beautiful. And at the end of the day, you look at some of the greats of the world, whether it is Nelson Mandela, Muhammad Ali, Michael Jordan we have had leaders who paved the way for us," he said.

Two-time T20 World Cup-winning captain Sammy had earlier alleged that a racist nickname was used to address him during his IPL stint with Sunrisers Hyderabad and demanded an apology.

Sammy said he was called 'Kalu' while he was in India. 'Kalu' is a derogatory word to describe black people.

Gayle, who too plays in the IPL, took to Twitter to back Sammy, saying that racism does exist in cricket.

"It's never too late to fight for the right cause or what you've experienced over the years! So much more to your story, @darensammy88. Like I said, it's in the game!!," Gayle tweeted.

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News Network
July 6,2020

New Delhi, Jul 6: India's cricket chief Sourav Ganguly says improved fitness standards and a change in culture have led to the country developing one of the world's best pace attacks.

Spearheads Mohammed Shami and Jasprit Bumrah are part of a battery of five formidable quick bowlers that have helped change India's traditional reliance on spin bowling.

"You know culture has changed in India that we can be good fast bowlers," Ganguly said in a chat hosted on the Board of Control for Cricket in India (BCCI) Twitter feed.

"Fitness regimes, fitness standards not only just among fast bowlers but also among the batters, that has changed enormously. That has made everyone understand and believe that we are fit, we are strong and we can also bowl fast like the others did."

The West Indies dominated world cricket in the 1970s and 1980s led by a fearsome pace attack that included all-time greats such as Michael Holding, Andy Roberts, Malcolm Marshall and Joel Garner.

Recently Indian quicks have risen to the top in world cricket with Shami, Bumrah, Ishant Sharma, Umesh Yadav and Bhuvneshwar Kumar in a deadly arsenal.

"The West Indies in my generation were naturally strong," the former India captain said.

"We Indians were never such naturally strong... but we worked hard to get strong. But I think it is the change in culture as well that is very important."

Shami last month claimed that the current Indian pace attack may be the best in Test history.

"You and everyone else in the world will agree to this -- that no team has ever had five fast bowlers together as a package," said Shami.

"Not just now, in the history of cricket, this might be the best fast-bowling unit in the world."

Shami took 13 wickets during India's 3-0 home Test sweep over South Africa last year, while Bumrah has claimed 68 scalps in 14 Tests since his debut.

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News Network
May 29,2020

Kolkata, May 29: Former skipper Kumar Sangakkara believes missing Angelo Mathews due to an injury hurt Sri Lanka badly in the summit clash of the 2011 World Cup, which hosts India won after a gap of 28 years.

Having played a key role in their thrilling semifinal win against New Zealand, Mathews was forced out of the final against India at Mumbai's Wankhede Stadium by a quadriceps muscle injury.

Reflecting on the six-wicket loss to India, the former Sri Lankan captain said Mathews' injury forced him to opt for a 6-5 combination and was also the reason behind his decision to bat first after winning the toss.

"In that WC final, that's the biggest thing I look back and think...You can talk about drop catches and all of that happens. But the composition of the side and the fact that we were forced to make the change was to me the turning point," Sangakkara said in the latest episode of Instagram series 'Reminisce with Ash' hosted by India off-spinner Ravichandran Ashwin.

Mahela Jayawardene's unbeaten 103 went in vain as India hunted down 275 with Gautam Gambhir setting up the chase with a 97-run knock before skipper Mahendra Singh Dhoni finished off in style, smashing Nuwan Kulasekara for the winning six in his unbeaten 91.

"But for 100 per cent, if Angelo (Mathews) had been fit, I know for sure we would have gone for chase... I'm not sure whether the result would have changed. That balance of team that Mathews would give at seven really was a bonus," the former wicketkeeper batsman said

"If you take our entire campaign, whatever we did Mathews' overs and his ability to bat with the tail and read situations was an incredible bonus to us. He was a young chap who came into the side and from day one he could read situations. It's just instinct, how to up the rate, how to control the bowler, when to accelerate."

During the conversation, Ashwin also asked him about the controversial toss when the coin was flipped twice amid the cacophony of the Wankhede and eventually Sangakkara elected to bat.

"The was crowd was huge. It never happens in Sri Lanka. Once I had this at Eden Gardens when I could not talk to the first slip and then of course at the Wankhede. I remember calling on the toss then Mahi wasn't sure and said did you call tail and I said no I called head.

"The match referee actually said I won the toss, Mahi said he did not. There was a little bit of confusion there and Mahi said let's have another toss of the coin and heads went up again," he said.

"I am not sure whether it was luck that I won. I believe probably India might have batted if I had lost."

The loss prolonged Sri Lanka's wait for another world title as yet again the 1996 champions failed in the final hurdle.

"Whether we win or lose, we have this equilibrium on how to take a win or loss. The smile hides a huge amount of sadness, of disappointment, of thinking of 20 million people back in Sri Lanka who had been waiting for this for so long, since 1996.

"We had an opportunity in 2011, opportunity in 2007, then T20 opportunities in 2009 and 2012," Sangakkara said.

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