Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
April 26,2020

New Delhi, Apr 26: The idea of having a full-fledged women's IPL is in a "progression stage" and a World Cup title for India can actually help in turning that into a reality sooner than later, says former captain Anjum Chopra.

Under the leadership of Harmanpreet Kaur, the Indian team sailed into the final of the last women's T20 World Cup, but was thrashed by home favourites and defending champions Australia when it mattered the most.

Chopra, one of the country's most decorated women cricketers, said a World Cup title triumph would have brought about a generational shift to the women's game in cricket-mad India.

"Women's IPL in the progression stages. From one game at the start we had four last year in the Women's T20 Challenge, and this time it was supposed to be seven. It has progressed," Chopra said.

"If the women's team had won the World Cup this year, the number of matches would have been more. There is a big difference between winners and runners up."

Chopra had a successful career spanning over 17 years during which she represented India in six World Cups while becoming the first woman cricket to appear in 100 One-day Internationals.

She added, "A victory (in final of last T20 World Cup) would have been a complete generational shift in a much more progressional manner."

Referring to the rapid strides the women's game has made the world over, she praised the International Cricket Council (ICC) for "consciously building it up".

"ICC has bifurcated viewership numbers also very well for Indian audience."

The icing on the cake was a near-packed Melbourne Cricket Ground (MCG) for the World Cup final between India and Australia, and that was not lost on Chopra, who is now a respected analyst and sportscaster.

"To have 80,000 people watching the final that's commendable. That definitely a boost," said Chopra, who holds the distinction of leading India to their first ever Test series win.

A World Cup triumph and the "mind set would have gone to different level altogether", she believed.

Asked about the chatter around pay disparity in Indian cricket, her simple message was win more to earn more.

"There is already pay parity in Australia. Because both teams have won the World Cups more than any other nations.

"If you start winning, then I am sure things will be different. It's also about how much you are able to generate as a team.

"I would say sky is the limit for them."

With the COVID-19 pandemic bringing sporting activities to a standstill, a cloud of uncertainty hangs over the fate of many big events lined up in the near future.

While the IPL has been put on hold indefinitely, the pandemic has thrown the men's T20 World Cup, scheduled for October-November in Australia, into doubt.

"There has been a suggestion that if we are hosting the World Cup in October, then play the IPL as preparation ground for World Cup."

That is only if the situation improves in the coming times.

"It's difficult to see, to gauge where sport will be after this. For sure it is not going to be where it was before. Even if it opens up tomorrow it couldn't be the same.

"Can sports people can get back to work without worry? We don't know when this is going to be under control."

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News Network
May 2,2020

Melbourne, May 2: After becoming the number one side in Test cricket, Australia's head coach Justin Langer has said that his team has won back the respect of the country.

Australia dethroned India from the top spot in Tests and now the Men in Blue are in the third place.

Langer came in as the coach of Australia after the 2018 ball-tampering scandal and it took him some time to get the side back to winning ways.

Ever since the return of David Warner and Steve Smith, Australia went on to become a commendable side and the results reflect that.

"We have got lots of work to do to become the team we want to be. But over the last couple of years, not only have we performed well on the field, we have performed well off it. We have earned some respect back from other teams around the world but also from Australia," Langer said in an official statement.

"When we started on this journey, there had been a lot of talk about Australia wanting to be No. 1 in the world in all three forms of the game.

We took a different approach. Not once did we talk about being No. 1 ranked in the world. We wanted to be No.1 in our values and process. That is what I am most proud of," he added.

In the latest ICC rankings update, that rates all matches played since May 2019 at 100 per cent and those of the previous two years at 50 per cent, Australia (116) have taken over from India as the top-ranked side in the ICC men's Test team rankings with New Zealand (115) remaining in second place.

India is now third with 114 points. With only two points separating them, this is the second closest the top three teams have been since the Test rankings were launched in 2003.

The closest for the top three teams were in January 2016, when India had led Australia and South Africa by a single point.

Australia has also moved to the top spot in the T20I rankings for the first time in the format.

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News Network
February 24,2020

Wellington, Feb 24: Indian batsmen's inadequacies in adverse conditions were laid bare as they crashed to an embarrassing 10-wicket defeat against a ruthless New Zealand side that wrapped up the opening Test in just over three days here on Monday.

Starting the day on 144 for four, India were all out for 191 in their second innings. This was only a shade better than their dismal 165 in the first innings, which eventually proved to be decisive.

Trent Boult (4/39 in 22 overs) and Tim Southee (5/61 in 21 overs), the most under-rated new ball pairs in world cricket, showed that when it boils down to playing incisive seam and swing bowling, this batting line-up is still a work in progress.

The required target of nine runs was knocked off by New Zealand without much ado for their 100th Test win.

India's last defeat was against Australia at Perth during the 2018-19 series but the loss at the Basin Reserve would hurt them more because the visitors have not surrendered in such a fashion of late.

There was no resistance from a star-studded line-up and more than intent, the failure was due to poor technique on a track that had something on the third and fourth day as well.

This is a team that plays fast bowling much better than their predecessors, the reason for their success on the bouncy Australian tracks.

But when it comes to facing conventional seam and swing bowling in testing conditions, they are yet to learn the art of saving a Test match.

India had lost the mental battle on the first day itself when they saw the moisture on the wicket.

The toss became a factor and not for one session did they look comfortable. Mayank Agarwal was the only batsman, who felt at home in patches, as New Zealand showed what a Test match strategy is all about.

If the first innings was about mixing back of length deliveries with fuller length balls, the second innings saw the pacers coming from round the wicket and targeting the rib-cage. The line was disconcerting and it stifled them for good.

It affected their mindset and once Ajinkya Rahane and Hanuma Vihari stepped out on the fourth morning, defeat was written all over as both looked ill-equipped to handle such high quality seam bowling.

Rahane (29 off 75 balls) and Vihari (15 off 79 balls) are players who only play long-form cricket at the international level and both are known for their patience.

But little would have the Indian vice-captain apprehended that he would get a delivery from Boult, which he thought would move away after pitching but it held its line and he had no option but to jab at it, and all he got was an edge.

Southee, who bowls a lovely classical outswinger, then bowled an off-cutter from the other end and before Vihari could comprehend, it came back sharply to peg the stumps back.

Within first 20 minutes, the two seasoned practitioners of swing had knocked the stuffing out of India's resistance.

Rishabh Pant (25 off 41 balls) batted only in the manner he can and played one breathtaking shot off Southee, a slog sweep off a 130 kmph-plus delivery to the deep mid-wicket boundary.

But there was too much left to do with too little support from the other end. Bending on one knee, he tried another audacious slog scoop but couldn't clear.

Southee, who had a terrific match, deservingly completed his 10th five-wicket haul and all it took was 16 overs to end the innings and the match.

New Zealand now have 120 points in the World Test championship and India stayed on top with 36 points.

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