Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 22,2020

Zadar (Croatia), Jun 22: Grigor Dimitrov took to Instagram to announce that he has tested positive for coronavirus. The tennis star was one of the players who took part in the Adria Tour with the likes Novak Djokovic, Alexander Zverev and Dominic Thiem among others.

Taking to Instagram, the player wrote: "Hi Everyone-I want to reach out and let my fans and friends know that I tested positive back in Monaco for Covid-19. I want to make sure anyone who has been in contact with me during these past days gets tested and takes the necessary precautions. I am so sorry for any harm I might have caused. I am back home now and recovering. Thanks for your support and please stay safe and healthy."

He also urged those who had come in contact with him over the last few days in Monaco should also get tested for the deadly virus.

Meanwhile, World no.1 Djokovic reached the final of his exhibition tournament in Zadar, Croatia, after easing through the round-robin group stage on the first day. This is the second stage of the Adria Tour with Austrian Dominic Thiem winning the first leg in Belgrade, Serbia.

Djokovic started by saving three set points in his 4-3, 4-1 win over fellow Serb Pedja Krstin. He then beat home favourite Borna Coric 4-1, 4-3 in front of several thousand fans at the Visnjik tennis complex.

The tournament in Zadar is being played on red clay over two days. In the other group, Russian Andrey Rublev is in pole position to advance into the final after wins over 2014 US Open champion Marin Cilic and Serb Danilo Petrovic. He faces German star Alexander Zverev in the final round robin match on Sunday who stayed in contention after beating Cilic 4-3, 0-4, 4-3.

Djokovic''s own inconsequential final group match is against Croatian Dino Serdarusic who replaced Grigor Dimitrov after the Bulgarian pulled out of the tournament with sickness following his opening 4-1, 4-1 loss to Coric.

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News Network
January 27,2020

Hamilton, Jan 27: In awe of Jasprit Bumrah, New Zealand wicketkeeper Tim Seifert says the Indian speedster's subtle variations have been difficult to pick in the ongoing T20 series and his side needs to a learn a thing or two about adapting from the visitors.

India beat New Zealand by seven wickets in the second T20 International in Auckland on Sunday to grab a 2-0 lead in the five-match series.

Bumrah returned with figures of 1-21 from his four overs as Indian skipper Virat Kohli changed his bowling plans from the first game.

"Even in the first game, Bumrah bowled slower balls that were going wider. Normally, death bowlers get into straighter lines, plus yorkers and mix it with chest height. He kind of changes things a lot and is tougher to play," Seifert said.

"...the ball was holding a lot more which made it tougher. So sometimes as a batsman you have to move away from the stumps and see if they bowl straight. I was backing myself to do something different instead of just standing there at the wicket," said the stumper, who remained unbeaten on 33 off 26 balls.

"It was tricky and the ball was holding a little bit. When Kane (Williamson) got out in the over against Yuzvendra Chahal, we knew it was the over to push because they had Bumrah coming back," he added.

He said New Zealand batsmen need to take a cue from their Indian counterparts on how to adapt to different conditions quickly.

"...Indian batsmen showed how to get under the ball and time it. They showed it a couple of times that and on the slower wickets you just have to keep it like that. Once you lose your shape, you are not in position," he said.

"Try to get them (bowlers) off line or off balance, try to get into that position to hit good balls. That's T20 cricket as well. Sometimes it's going 100 per cent but some times you have to take a breath and re-assess. Indian batters did that well."

Seifert believes New Zealand bowlers did reasonably well in the two games but they have been outplayed by the Indian batsmen.

"To be honest, in the first game they were 110-1 and they had wickets in hand. We didn't bowl too badly in that first game. In the second game, we only got 130 and it is tough to bowl at Eden Park (with that total)," he said.

"170 was the target in mind but once you get 130 on the board, that was going to be very hard at Eden Park against a team that is very strong and playing really well. But our spinners were outstanding. Good balls have gone to boundary.

He said coming into the T20 series on the back of a lost Test rubber in Australia also didn't help New Zealand's cause in the first two games.

"Boys are coming off a Test series (in Australia) and a lot of them haven't played T20 cricket for a while," he said.

"But for some like me, I have had the Super Smash for the last two months, so I have played a lot of T20 cricket. They have two games under their belt now so hopefully they will have a better understanding."

Asked if New Zealand would want to play on India's strength of chasing, Seifert replied, "Even in ODI cricket, India have chased down big totals but I think on that wicket it was going to get slower and slower.

"But with that small target on Eden Park, something special has to happen with top six (for a collapse). One batsman got fifty and the other was batting very well. We needed top five-six in the first 10 overs," he said.

The Black Caps are still confident of bouncing back in the series.

The third T20 will be played here on Wednesday before back-to-back matches in Wellington and Mt Maunganui. Seifert said they would like to replicate the 2019 tour of India, where New Zealand came out 2-1 victorious in the three-match series.

"We have lost the first two games but we haven't played badly. We definitely haven't played our best though while India has played very well. If we lose the series on Wednesday, it is not the end of the world. But if we can turn things around, and win, we will take things from there," he said.

"We won the series 2-1 last time, so we have to treat it like a three match series again. But we have to treat it like the first two are must-win games."

"We are not playing our best at the moment. There are 20-odd games before the World Cup, and that tournament is the pinnacle, so we will get there (in preparation),” he signed off.

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News Network
April 19,2020

Zurich, Apr 19: Former Indian captain Bhaichung Bhutia was among the 50 footballers to take part in the FIFA's initiative to pay tribute to 'humanity's heroes' amid the coronavirus pandemic.

FIFA, in its statement, expressed gratitude towards all the healthcare workers and other professionals who are giving their all to ensure society continues to function in the face of the coronavirus.

"To all of these heroic people: football thanks you, football remembers you and football supports you," FIFA said in a statement.

FIFA shared a video on their official Twitter handle where footballers from present and past came been seen applauding the frontline workers.

The 50 fotballer were Bhutia, Holger Badstuber, David Beckham, Lucy Bronze, Gianluigi Buffon, Cafu, Fabio Cannavaro, Iker Casillas, Deyna Castellanos, Giorgio Chiellini, Charlyn Corral, El Hadji Diouf, Youri Djorkaeff, Han Duan, Magdalena Eriksson, Samuel Eto'o, Pernille Harder, Javier Hernandez, Luis Hernandez, Kaka, Harry Kane, Carli Lloyd, Harry Maguire, Diego Maradona, Marta, Vivianne Miedema, Ajara Nchout, Michael Owen, Mesut Ozil, Norma Palafox, Pavel Pardo, Park Jisung, Pele, Gerard Pique, Alexia Putellas, Sergio Ramos, Nicole Reigner, Wendie Renard, Roberto Carlos, James Rodriguez, Ronaldo, Bastian Schweinsteiger, Virginia Torrecilla, Yaya Toure, Marco van Basten, Danielle van de Donk, Ivan Vicelich, Arturo Vidal, Javier Zanetti and Zinedine Zidane.
"As footballers, we are used to receiving applause, but this time, we have the opportunity to show our appreciation for the many people who are risking their lives to protect ours," FIFA.com quoted Beckham as saying.

"You are humanity's heroes and we want to show that all of football supports you and everything that you do to defend all of us," he added.

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