Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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Agencies
June 6,2020

Malappuram, Jun 6: One more COVID-19 death was reported in Kerala on Saturday taking the toll in the State to 15.

The 61-year-old deceased, Hamsa Koya, a former footballer who represented Maharashtra in Santosh Trophy, had returned from Mumbai with his family on May 21.

Koya was undergoing treatment at Manjeri Medical College in Malappuram. The medical bulletin issued said that he was suffering from pneumonia and acute respiratory distress syndrome.

On June 5, as his health deteriorated, he was administered plasma therapy on the advice of the state medical board. However, he did not respond to medicines and breathed his last at 6:30 am on Saturday.

The medical bulletin said that his family members including his wife, son, daughter-in-law and grandchildren of 3 years and a 3 month-old child also had tested COVID-19 positive and were earlier shifted to hospital for treatment.

With this, the total death toll in Kerala has reached 15. 

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News Network
June 22,2020

Zadar (Croatia), Jun 22: Grigor Dimitrov took to Instagram to announce that he has tested positive for coronavirus. The tennis star was one of the players who took part in the Adria Tour with the likes Novak Djokovic, Alexander Zverev and Dominic Thiem among others.

Taking to Instagram, the player wrote: "Hi Everyone-I want to reach out and let my fans and friends know that I tested positive back in Monaco for Covid-19. I want to make sure anyone who has been in contact with me during these past days gets tested and takes the necessary precautions. I am so sorry for any harm I might have caused. I am back home now and recovering. Thanks for your support and please stay safe and healthy."

He also urged those who had come in contact with him over the last few days in Monaco should also get tested for the deadly virus.

Meanwhile, World no.1 Djokovic reached the final of his exhibition tournament in Zadar, Croatia, after easing through the round-robin group stage on the first day. This is the second stage of the Adria Tour with Austrian Dominic Thiem winning the first leg in Belgrade, Serbia.

Djokovic started by saving three set points in his 4-3, 4-1 win over fellow Serb Pedja Krstin. He then beat home favourite Borna Coric 4-1, 4-3 in front of several thousand fans at the Visnjik tennis complex.

The tournament in Zadar is being played on red clay over two days. In the other group, Russian Andrey Rublev is in pole position to advance into the final after wins over 2014 US Open champion Marin Cilic and Serb Danilo Petrovic. He faces German star Alexander Zverev in the final round robin match on Sunday who stayed in contention after beating Cilic 4-3, 0-4, 4-3.

Djokovic''s own inconsequential final group match is against Croatian Dino Serdarusic who replaced Grigor Dimitrov after the Bulgarian pulled out of the tournament with sickness following his opening 4-1, 4-1 loss to Coric.

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News Network
February 19,2020

Feb 19: India captain Virat Kohli on Wednesday dropped enough hints to indicate that seniormost pacer Ishant Sharma and young opener Prithvi Shaw will be in the playing XI for the first Test against New Zealand in Wellington. If India's net session on Wednesday is taken into consideration, Wriddhiman Saha is starting as the wicketkeeper ahead of Rishabh Pant for the series opener beginning on Friday. Hanuma Vihari, the team's designated No 6 batsman for away Tests, will be the fifth bowling option with Jasprit Bumrah, Mohammed Shami and Ishant being three specialist pacers.

Ravichandran Ashwin is in the mix for the lone specialist spinner's spot though Ravindra Jadeja's all-round skills can't be ignored either.

Ishant, who was out for three weeks with an ankle injury sustained during a Ranji Trophy game, bowled full tilt at the nets and even earned appreciation for troubling batsmen with his pace and bounce.

"He (Ishant) looked pretty normal and pretty similar to what he was bowling before the ankle injury. He is hitting good areas again and he has played (Test cricket) in New Zealand couple of times, so his experience will be useful to us. It was really good to see him bowling with pace and in good areas," Kohli said during his media interaction.

The skipper also said in as many words that the team wouldn't like to change Shaw's natural stroke-play which was a good enough hint that Shubman Gill will have to warm the benches for now.

"Prithvi is a talented player and he has his own game and we want him to follow his instincts and play the way he does. Look, these guys have no baggage and are not desperate to perform in any manner," the skipper said.

The skipper wants Shaw to take a leaf out of Mayank Agarwal's performance in Australia back in 2018-19 when he hit back to back half-centuries in Melbourne and Sydney.

"They don't have any nerves to do well overseas. Like a clear head with which Mayank played in Australia, Prithvi can do the same in New Zealand.

"A bunch of guys playing with fearlessness, something that can motivate the whole team, gives us start that the team wants and not get intimidated by the opposition in any way."

The skipper downplayed India's below-par show in the three-match ODI series, especially that of Agarwal.

"Prithvi, I think you can call him relatively inexperienced and Mayank, I wouldn't call him that inexperienced because he has scored a lot of runs last year. So he understands what his game is like in Test cricket.

"I think sometimes in white ball cricket we try to do too much but once you come into red ball cricket, you fall into that disciplined mode of batting, which obviously suits him much more at this stage."

While he didn't give an answer on the Saha-Pant debate, the burly Delhi keeper had precious little to do at the main nets and was seen spending more time doing his keeping drills and only got an opportunity to bat when the first team completed its routines.

New Zealand are likely to go with an all-pace attack but the Indian captain wants to stick to his team's strengths which is play with one spinner in the four-pronged bowling attack.

"If it had been a Johannesburg pitch, I could have said it's a possibility (to play four pacers) but our team has that skill that we can bowl out other teams with only three fast bowlers," he sounded confident.

"But you need one world class skillful spinner, who can take wickets on any pitch. We won't copy the home team. We would rather figure out what is the most lethal combination, which gives us balance," he added.

"As a bowling group it's better than the one that came to NZ last time and that is why we have got so many teams all out in last two and half years. We would like to repeat that here also," Kohli added.

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