Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
July 6,2020

Karachi, Jul 6: Former Pakistan captain Inzamam-ul-Haq has said that questions will be raised if Indian Premier League is slotted in the window allotted to ICC T20 World Cup in Australia, which in all likelihood will be cancelled in the wake of the Covid-19 pandemic.

The ICC is yet to decide the fate of the T20 World Cup in Australia which is scheduled to take place from October 18 to November 15.

"There are rumors that the World Cup was clashing with the Indian Premier League (IPL) and the Australia-India series, therefore, it (T20 World Cup) won't take place," Inzamam said in his YouTube channel on Sunday.

"The Indian board is strong and has control in the International Cricket Council (ICC). If Australia says that we cannot hold the World Cup because of the Covid-19 pandemic, then their stance will be easily accepted, but if any such kind event happens during the same time, then questions will be raised," he said.

The 50-year-old former batsman, who has scored 8,830 runs in 120 Tests and 11,739 runs in 378 ODIs for Pakistan, further said, "People will think, if a country could host 12 to 14 teams (16 teams), then why the ICC could not look after the teams, after all Australia is such an advanced country.

"Another thing is the ICC should not be allowed to give priority to private leagues (IPL) on international cricket. This will lead to young players forcing on private leagues other than international matches."

The former coach, however, agreed that it is not easy to host 16 nations during the T20 World Cup.

"Australia can say that it was difficult for it to manage 18 teams (16) for the mega event as it is not easy. Likewise, the Pakistan team was in England in a hotel and all the facilities were being provided there, therefore, it has not been easy to manage 18 teams (16)," he said.

The fate of Asia Cup which PCB will be hosting in a neutral country for security reason is also an issue as no one knows the fate of the tournament originally scheduled in September.

Inzamam said: "I have also heard that objections are also raised on the dates of the Asia Cup as it is clashing with some other event.

"The ICC, the Asian Cricket Council (ACC) and all cricket boards should sit together and give a strong message that any such kind of impression (giving priority to private leagues instead of international cricket), won't take place," he said.

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News Network
May 24,2020

Melbourne, May 24: Former Australia captain Mark Taylor does not foresee the T20 World Cup scheduled in October-November going ahead and wants the ICC to take a decision during its Board meeting this week.

Taylor also feels that if IPL takes place during the window the T20 World Cup was to be held, the Australian players are likely to be cleared by their Board to take part in the cash-rich league in India.

The ICC Board meets on May 28 to discuss a host of issues related to COVID-19 pandemic, including a revamped schedule and the fate of the men's T20 World Cup in Australia.

For latest updates and live news on coronavirus, click here

"My feeling is the World T20 won't go ahead in Australia in October as planned. Is it going to be viable to have a world tournament in October or November? The answer to that is probably no," Taylor, also a former Cricket Australia (CA) director, was quoted as saying by 'Nine Network'.

"It would probably be good (if a decision is made this week). Because then everyone can start planning and we can stop sitting here and saying 'well ifs, buts or maybes'."

CA chief executive Kevin Roberts has said that a call on the fate of the T20 World Cup, scheduled to be held from October 18 to November 15, may potentially not come until August.

Read: Coronavirus India update: State-wise total number of confirmed cases, deaths

But players and administrators around the world are keen for some certainty and many have predicted that the 16-team event will soon be postponed.

There are reports that the BCCI is eyeing the October window for the IPL though officially it maintained, that it will not consider new dates of the cash-rich league until the T20 World Cup's fate is decided.

Taylor said the CA wants to keep BCCI happy so the Australia players are likely to be cleared for the IPL if it happens in October.

Pat Cummins, who was bought for a record amount of Rs 15.50 crore in last year's IPL auction, is among the Australians keen to take part in this year's competition.

"The Cricket Australia board will want to keep India happy. So they may want to let the players go to India if the IPL goes ahead," Taylor said.

"Because they want India to come here this summer and play, which will be our biggest summer in terms of dollars. That's the sort of discussion going on. No doubt."

Virat Kohli's team is scheduled to arrive in Australia for a Test tour starting November, which will go along way in addressing CA's financial woes triggered by teh COVID-19 pandemic.

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Agencies
May 22,2020

India's cricket board will not push for the Twenty20 World Cup in Australia to be postponed but would consider staging the Indian Premier League (IPL) in the October/November slot if it becomes available, a senior BCCI official has told Reuters.

This year's IPL, which is worth almost $530 million to the BCCI, has been indefinitely postponed because of the COVID-19 pandemic while the World Cup, which is scheduled to begin on Oct. 18, is also in jeopardy.

Reports in Australian media have suggested India's influential board may look to push for the World Cup to be postponed to open up a window for the IPL.

World Cup contingency plans are on the agenda at next week's International Cricket Council (ICC) board meeting but BCCI treasurer Arun Singh Dhumal said India would not be recommending it be pushed back.

"Why should the BCCI suggest postponing the Twenty20 World Cup?" Dhumal told Reuters by telephone.

"We'll discuss it in the meeting and whatever is appropriate, (the ICC) will take a call.

"If the Australia government announces that the tournament will happen and Cricket Australia is confident they can handle it, it will be their call. BCCI would not suggest anything."

While Australia has seen new infections of the novel coronavirus slow to a trickle and is gradually easing travel curbs and social distancing restrictions, hosting a 16-team World Cup would be a Herculean task for Cricket Australia.

Dhumal questioned whether the tournament should go ahead if it had to be played without spectators and said the Australian government would play a key role in any decision.

"It all depends on what the Australian government says on this - whether they'd allow so may teams to come and play the tournament," he added.

"Will it make sense to play games without spectators? Will it make sense for CA to stage such a tournament like that? It's their call."

Cricket Australia chief executive Kevin Roberts was guarded about the prospects of staging the tournament as scheduled on Friday.

"We don't have clarity on that one, yet. But as the situation continues to improve, you never know what might be possible," he said.

"It's ultimately a decision for the ICC."

The ICC has said it was unlikely to make a final call on the fate of the World Cup until August but some boards are in the process of making contingency plans in the event of a postponement.

While the BCCI recognised an open October-November window would suit the IPL, Dhumal said there was no point in making plans until there was some certainty about the World Cup.

"If we have the window available, and depending on what all can be organised, we'll decide accordingly," he added. "We can't presume that it's not happening and go on planning."

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