Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
April 28,2020

New Delhi, Apr 28: West Indies flamboyant batsman Chris Gayle has lashed out at former teammate Ramnaresh Sarwan calling him 'worse than coronavirus'.

Gayle, the colossal figure in the shortest format of the game blamed Sarwan for his departure from Caribbean Premier League (CPL) franchise Jamaica Tallawahs.

The left-handed batsman joined St Lucia Zouks as their marquee player for the 2020 CPL season after Tallawahs chose not to retain him.

Gayle has played for Tallawahs and St Kitts and Nevis Patriots in the past. He has won the CPL title twice with the Tallawahs and played in the final with the Patriots in 2017.

"The owner of the franchise is a very nice man, I have no problem with him. I think he was actually persuaded to get rid of Chris Gayle," Gayle said in three parts on his YouTube channel.

"So someone has to be in his years telling him to get rid of Gayle. Sarwan, you are worse than the coronavirus right now. What transpired with the Tallahwahs, you had a big part to play.

Sarwan, you are a snake. You know, you are not the most loved person in the Caribbean. You are still stabbing people in the back," he added.

Gayle is the leading T20 run-scorer of all time as well as the man with the most centuries in the format. He is also the leading CPL run-scorer of all time, having amassed 2,344 runs in the tournament.

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News Network
July 20,2020

The International Cricket Council (ICC) today confirmed the ICC Men’s T20 World Cup in Australia 2020 has been postponed due to the ongoing COVID-19 pandemic

At today’s meeting of the IBC Board (the commercial subsidiary of the ICC), windows for the next three ICC men’s events were also agreed to bring clarity to the calendar and give the sport the best possible opportunity over the next three years to recover from the disruption caused by COVID-19.

The windows for the Men’s events are:

1. ICC Men’s T20 World Cup 2021 will be held October – November 2021 with the final on 14 November 2021

2. ICC Men’s T20 World Cup 2022 will be held October – November 2022 with the final on 13 November 2022

3. ICC Men’s Cricket World Cup 2023 will be held in India October – November 2023 with the final on 26 November 2023

The IBC Board agreed to continue to monitor the rapidly changing situation and assess all the information available in order to make a considered decision on future hosts to ensure the sport is able to stage safe and successful global events in 2021 and 2022.

The IBC Board will also continue to evaluate the situation in relation to being able to stage the ICC Women’s Cricket World Cup 2021 in New Zealand in February next year. In the meantime, planning for this event continues as scheduled.

The Board will also continue to evaluate the situation in relation to being able to stage the ICC Women’s Cricket World Cup 2021.

ICC Chief Executive Manu Sawhney said: “We have undertaken a comprehensive and complex contingency planning exercise and through this process, our number one priority has been to protect the health and safety of everyone involved in the sport.

“The decision to postpone the ICC Men’s T20 World Cup was taken after careful consideration of all of the options available to us and gives us the best possible opportunity of delivering two safe and successful T20 World Cups for fans around the world.

“Our Members now have the clarity they need around event windows to enable them to reschedule lost bilateral and domestic cricket. Moving the Men’s Cricket World Cup to a later window is a critical element of this and gives us a better chance of maintaining the integrity of the qualification process. This additional time will be used to reschedule games that might be lost because of the pandemic ensuring qualification can be decided on the field of play.

“Throughout this process we have worked closely with our key stakeholders including governments, Members, broadcasters, partners and medical experts to enable us to reach a collective decision for the good of the game and our fans. I would like to thank everyone involved for their commitment to a safe return to cricket.”

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News Network
January 15,2020

Jan 15: Australia openers David Warner and Aaron Finch both struck superb centuries to complement their bowlers’ inspired display as the touring side handed out a 10-wicket thrashing to India in the opening one-day international in Mumbai.

India, world-ranked No 2 in ODIs, suffered a middle-order collapse on their way to being bundled out for 255 in the final over of their innings after Australia captain Finch won the toss and opted to field in the first of the three-match series.

Warner and Finch then smashed the Indian bowlers to all corners of the ground, picking up boundaries seemingly at will to chase down the target with 74 balls to spare at the Wankhede Stadium.

Left-handed Warner successfully used the decision review system twice to overturn the umpire’s decision on his way to his 18th ODI century, hitting three sixes and 17 fours in his unbeaten knock of 128, from 112 balls. Finch completed his 16th century in the format, his unbeaten innings 110 from 114 features two sixes and 13 fours.

Earlier, Australia’s left-arm fast bowler Mitchell Starc, who made his ODI debut in India 10 years ago, picked up three wickets to set up Australia’s victory. He struck the first blow with the new ball when he sent back Rohit Sharma for 10.

India managed to recover from that early loss through a second-wicket stand of 121 between opener Shikhar Dhawan, who top-scored for the hosts with 74, and KL Rahul. However left-arm spinner Ashton Agar broke the stand by dismissing Rahul for 47 before Agar caught Dhawan off Pat Cummins in the next over.

The hosts were hoping for a solid innings from captain Virat Kohli, who batted a position lower than his usual No 3 spot to accommodate Rahul, to get them out of trouble. However, he lasted only 14 balls, hitting leg-spinner Adam Zampa for a six before offering a return catch to the bowler on the very next delivery to be out for 16.

Starc then returned to the attack, removing Shreyas Iyer cheaply as India lost four wickets for 30 runs to be reduced to 164 for five. Rishabh Pant and Ravindra Jadeja then fell just short of a half-century partnership, before the remaining four wickets falling for 42 runs, with Cummins and fast bowler Kane Richardson picking up two wickets apiece for Australia.

To compound India’s woes, wicketkeeper Pant suffered a concussion after being hit on his helmet by a short-pitched delivery from Cummins. The Indian cricket board said Pant, who did not come out to keep wicket and was replaced behind the stumps by Rahul, was under observation. The two sides will meet in Rajkot for the second ODI on Friday.

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