Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
May 7,2020

Melbourne, May 7: Australia opener Joe Burns is eyeing the Tests against India should they take place later this year, to stabilise his stop-start international career, saying "you want to play in and do well in" in this kind of series.

India is scheduled to play four Tests in Australia in December-January, a series which is currently in doubt due to the COVID-19 pandemic, which has claimed over 2.5 lakh lives across the world.

"They are obviously world class team. I think the two teams going at each other will be very exciting to watch and players playing against each other as well," Burns told reporters in a video conference on Thursday.

"You look at the world ranking, they were number one and now we have got to number one, so I know that series will be anticipated by everyone and as a player this is a sort of series you want to play in and do well in."

With the coronavirus also threatening the T20 World Cup, Cricket Australia is under financial stress and has gone on a cost-cutting drive, which included standing down 80 per cent of its staff at 20 per cent salary.

There are also speculations that the Sheffield Shield for 2020-21 would be curtailed to cut costs.

Burns, however, hoped it won't be tinkered with.

"I love the fact we have a really strong first-class system. The 10 games, where you play everyone twice," Burns, who was struck down by a fatigue illness after an indifferent season, said.

"It leads to world-class players coming into Test teams. You don't want to see that get changed.

"Obviously it is unique circumstances at the moment and There's a lot of things to work through ... the players' association is consulted on those things."

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Agencies
April 15,2020

Former Australia batsman Mike Hussey has heaped praise on MS Dhoni, saying the veteran Indian wicketkeeper-batsman is the "greatest finisher" the game of cricket has ever seen.

"Dhoni is the greatest finisher of all time that the cricketing world has ever produced," Hussey said while speaking to Sanjay Manjrekar on ESPNcricinfo's Videocast.

"Dhoni can keep his cool and make the opposition captain blink first. Dhoni also has unbelievable power. He knows that when he needs to clear the ropes, he can do it. He has that kind of self-belief. Honestly, I didn't have that kind of belief in myself," he added.

The former Australian batsman, who shared the dressing room with Dhoni for the Chennai Super Kings, said the 38-year-old Indian believes in the philosophy that he who panics last, wins the game.

"I tried not to let it reach 12 or 13 runs an over," said Hussey while talking about his ability to finish the game without much hiccups.

"And I learnt this from MS Dhoni. He is incredible. He believes that he who panics last wins the game. So Dhoni would keep his cool, and keep it longer because the pressure is on the bowler as well," he added.

The 44-year-old believes that the greatest players of the game have a few common traits like "they don't hang on to a defeat for too long. If they lose, they move on quickly. They don't let a loss or a win hamper their thinking".

"They are always consistent, and level headed whether it's MS Dhoni or Ricky Ponting."

Hussey, who played 59 IPL matches for CSK, further revealed the secret about the franchise's success in the Indian Premier League.

"And I learnt this from MS Dhoni. He is incredible. He believes that he who panics last wins the game. So Dhoni would keep his cool, and keep it longer because the pressure is on the bowler as well," he added.

The 44-year-old believes that the greatest players of the game have a few common traits like "they don't hang on to a defeat for too long. If they lose, they move on quickly. They don't let a loss or a win hamper their thinking".

"They are always consistent, and level headed whether it's MS Dhoni or Ricky Ponting."

Hussey, who played 59 IPL matches for CSK, further revealed the secret about the franchise's success in the Indian Premier League.

"Supportive owners who let coach Stephen Fleming and captain Dhoni decide how to run the team, excellent chemistry between the coach and the captain, Dhoni's leadership and lastly the foresight of the owners, Fleming and Dhoni to pick the best players, particularly the good Indian players and then stick with them for as long as possible."

"This has built an excellent continuity in the team. And once you have continuity, you build relationships and trust that otherwise takes time to grow," he added.

Hussey also said that once Dhoni bids adieu to the game, CSK would probably like to start all over again.

"That's a 60-million-dollar question, and I am equally intrigued. I believe the owners would like to keep Dhoni involved in some way or the other," said Hussey.

"However, whenever the change of guard happens, CSK might want to start all over again, build a brand, new team, and use their existing philosophy as they enter the next decade of IPL. It is definitely going to be more challenging in current times," he added.

Dhoni was supposed to lead CSK in the 13th IPL edition which now stands postponed due to the coronavirus pandemic.

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coastaldigest.com web desk
August 3,2020

The Board of Control for Cricket in India (BCCI) will not end its partnership with Chinese companies. Vivo, the Chinese smartphone maker, is the main sponsor of the new IPL season as well. Apart from Vivo, PayTM and Dream 11 will also be at the helm of the 13th edition of the IPL. The IPL governing council meeting on Sunday decided to retain the old sponsors.

As soon as the IPL GC announced the decision of retaining the sponsors, a huge number of fans took to Twitter to slam the board for the same. #BoycottIPL started trending as the users urged others to boycott the tournament for the Chinese connection.

Earlier, the demand for exclusion of Chinese companies from the IPL was strong in the wake of the India-China border dispute. But the BCCI cannot abruptly end its collaboration with them. Because of the signed contract itself. And in this age of declining economy, it is difficult to find new sponsors quickly.

The current BCCI contract with Vivo is for five years. Vivo has invested Rs 2,199 crore to become the main sponsor of the IPL. The contract was signed in 2017. However, the BCCI’s move is paving the way for new discussions as calls are mounting across the country to boycott Chinese companies.

The BCCI announced other important decisions besides retaining sponsors. The IPL will be held from September 19 to November 10. The Indian government has given permission to the BCCI to hold the IPL in the UAE. With this, all obstacles in the way of organizing the tournament were removed.

The IPL matches will be played at 7.30 pm Indian time (6 pm UAE time). Most matches are about one match a day. There are a total of ten ‘double headers’ (two matches a day) in the tournament. Franchisees are allowed to appoint as many replacements as they want in the new season in view of the new health situation. At the same time, the maximum number of players a franchise can accommodate is 24. The BCCI is also planning to host a women’s IPL tournament.

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