Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
June 13,2020

Melbourne, Jun 13: Former Australia wicketkeeper-batsman Adam Gilchrist and current opener David Warner have expressed gratitude to two Indian students for helping people in the country during the COVID-19 pandemic.

Gilchrist thanked Sharon Varghese, an Indian student who did her Bachelors in Nursing from the University of Wollongong.

Varghese has been was working on the frontline along with other health care workers to look after the residents of aged-care during the global health crisis.

"She gave up her time to work as an aged-care worker throughout that time. Sharon, I want to say congratulations on the selfless act and for wanting to thank people in Australia because you have enjoyed three and a half years living here. And that’s wonderful to hear," Gilchrist said in a video message.

"Just want to let you know, all of Australia, all of India and more importantly, your family will be so very proud of your efforts."

In another short video, Warner thanked Queensland-based Indian student, Shreyas Sheth.

"Namaste. I am here to say thank you to Shreyas Sheth who is doing selfless work to help others during the COVID crisis. Shreyas is doing his Masters in Computer Science at the University of Queensland and he has been part of University’s outreach program, preparing and delivering food packets to students in need right now," Warner said in the video.

"So I just want to say ‘good on ya’. I am sure your mum and dad and India are proud of you. Keep up the great work."

The videos were shared by Austrade India official twitter account, which have hit almost 10 thousand views in last one week.

Apart from the two cricketers, another Social Media Influencer Amy Aela also sent her thank you note to Liya, an Indian student from Griffith university for her work in providing mental health support to communities in Australia during the pandemic.

"Liya I just want to thank you...we definately need more people like you...just remember that Australia is so so proud of you, India is proud of you..please keep up the good work," Aela said.

Former Australian footballer Craig Foster also sent his thank you message to another Indian origin nurse Arushi from Deakin University. More than 100,000 Indian students are studying in Australia, currently making them one of the biggest cohorts of international students in the country.

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News Network
January 28,2020

Gibraltar, Jan 28: Young Indian Grand Master R Praggnanandhaa pulled off a huge upset, beating former world champion Veselin Topalov in the sixth round of the 18th Gibraltar chess festival to record his fifth straight win here.

The 14-year-old Chennai lad needed just 33 moves to put it across the Bulgarian. He had started with a loss against compatriot P V Nandhidhaa but since then he has been on a winning spree.

Praggnanandhaa, who recently won the world under-18 title, said: "It was very tough to prepare against him."

He is in second spot on five points with six other players and will take on Chinese GM Wang Hao in the seventh round.

Seventeen-year-old Russian GM Andrey Esipenko jumped to sole lead with 5.5 points with a win over Georgia's Ivan Cheparinov

The Russian player would be unpaired in the seventh round as he decided to take a bye.

A bunch of players including Indians — B Adhiban, K Sasikiran, Shardul Gagare, Karthikeyan Murali, SL Narayanan — are in joint third place with 4.5 points.

Adhiban beat Gabriel Flom, while D Gukesh, the world's second youngest Grand Master ever, defeated Martin Percivaldi to move to four points.

Also winning were Karthikeyan Murali against Qi B Chen and Gagare over France's Maxime Lagarde.

Top-seed Shakhriyar Mamedyarov's moderate run continued as he was held to a draw by GM Aryan Chopra.

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News Network
January 18,2020

Hobart, Jan 18: In a dream start to her second innings after a two-year break, Sania Mirza lifted the WTA Hobart International trophy with partner Nadiia Kichenok after edging out Shaui Peng and Shuai Zhang in the final, here on Saturday.

The unseeded Indo-Ukrainian pair pipped the second seed Chinese team 6-4, 6-4 in one hour 21 minutes.

Playing her first tournament after giving birth to son Izhaan, the 33-year-old Sania has begun well in the Olympic year as she warmed up for the Australian Open in style.

It is Sania's 42nd WTA doubles title and first since Brisbane International trophy in 2007 with American partner Bethanie Mattek-Sands.

Sania did not compete on the WTA circuit in the entire 2018 and 2019 seasons to start a family with Pakistani cricketer husband Shoaib Malik.

Sania and Nadiia began by breaking the Chinese players in the very first game of the match but only to drop serve in the next.

The two pairs played close games towards the end and at 4-4, 40-all, Sania and Nadiia got the crucial break, earning the opportunity to serve out the set.

There was no twist in 10th game with Sania and Nadiia comfortably pocketing the first set.

The second set could not have started better for them as they broke the Chinese rivals to take early lead and consolidated the break with an easy hold.

The game of the Chinese was falling apart as they dropped serve again in the third but broke back immediately to repair some damage.

Sania and Nadiia were now feeling the heat at 0-30 in the sixth game but Peng and Zhang let them hold serve for a 4-2 lead. The Chinese though kept fighting and made it 4-4 with another break in the eighth game.

The Indo-Ukraine team raised its game when it mattered as it broke Peng and Zhang for one final time in the ninth and served out the match in the next game.

Sania and Nadiia split USD 13580 as prize money and eared 280 ranking points each for their winning effort.

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