Cricket draws 93% of sports viewers in India reports BARC

Agencies
June 4, 2019

London, Jun 4: Cricket is the jewel in the crown of rising sports viewership in the country, with 93 per cent of all sports viewers in 2018 tuning to cricket content, and women form a chunk of the audience, according to a BARC India report.

As many as 766 million viewers sampled sports content in 2018. It grew from 43 billion impressions in 2016 to 51 billion impressions, registering a compound annual growth rate (CAGR) of 9 per cent, according to the report that comes amidst the ongoing ICC Cricket World Cup.

The impressions is defined as the number of individuals in thousands of a target audience who viewed an 'event', averaged across minutes.

Highlighting key insights, Romil Ramgarhia, Chief Operating Officer, Broadcast Audience Research Council (BARC) India, told IANS: "Although other sports are making their presence felt on television, cricket continues to be the most watched sport in India. The broad fan base of cricket is evident from the fact that women constitute 48 per cent of viewers.

"Also, growth in cricket viewership is increasingly coming from regional language broadcasts. It's visible from non-English consumption rising from 77 per cent in the Indian Premier League (IPL) 2018 to 81 per cent in IPL 2019, and now it's being telecast in 7 languages. The wide range of formats and tournaments, increasing viewer interest in women's cricket, international T20 leagues and domestic competitions are driving cricket viewership to new highs," Ramgarhia said.

While other sports like kabaddi, wrestling and football are gaining popularity among Indians, cricket draws in the maximum viewers.

With 342 million women formed 48 per cent of cricket viewers in 2018. Youth (15-30 years) continues to dominate cricket consumership with 35 per cent of live cricket viewership coming from this segment in 2019.

In the live cricket segment, the T20 World Cup in 2016 and the Champions Trophy in 2017 contributed 21 per cent and 14 per cent, respectively, to the total cricket viewership.

The absence of any major International Cricket Council (ICC) event resulted in 28 per cent drop in the international cricket viewing for 2018, while IPL in 2018 grew 19 per cent over the previous year.

IPL is a mainstay in the regular Indian home and dominates sports viewership in the weeks it's on air. The homegrown league, in its 11th edition, dominated the annual cricket viewership with 40 per cent share. Interestingly, 50 per cent IPL viewers are below 30 years of age.

As far as the impact on the advertising industry is concerned, e-commerce has emerged as the dominant sector with share of ads going up from 14 per cent in 2016 to 42 per cent in 2018, whereas smartphones and telecom ads have decreased from 24 per cent in 2016 to 11 per cent in 2018, the report said.

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News Network
January 6,2020

Sydney, Jan 6: Nathan Lyon captured five for 50 and 10 match wickets as Australia crushed New Zealand by 279 runs on Monday, capping a golden domestic summer as they swept the three-Test series.

The off-spinner led the powerful Australian bowling attack to dismiss the Kiwis for 136 and seal another heavy win over the Black Caps after similar victories in Perth and Melbourne.

Australia have been unbeatable this season, winning all five Tests at home -- two against Pakistan and three against New Zealand -- after retaining the Ashes by drawing the series 2-2 in England.

"It's been a great summer for the Australian Test side," Lyon said.

"It's pretty special to be part of it, we have been impressive, pretty clinical, the batters have done well and given us bowlers plenty of time."

Australia declared their second innings at 217 for two with David Warner scoring an unbeaten century, leaving the Black Caps with a revised 416-run target in the fourth innings on a wearing Sydney Cricket Ground pitch.

But the Kiwis buckled under the pressure of Australia's superior bowling attack with Mitchell Starc taking three for 25 to support the wiles of spinner Lyon.

"They were clinical in all areas and after the first match they put us under pressure session after session," said skipper Kane Williamson, who missed the Test with a virus.

New Zealand were reeling early at 27-4 and never recovered after Starc and Lyon took two wickets each in the middle session to put the skids under the tourists.

Starc removed both openers, Tom Latham and Tom Blundell, in the first five overs. Blundell fell to a stunning catch by a diving Lyon at point for two and stand-in skipper Latham lost a review for leg before wicket.

Jeet Raval was out in a review to the faintest of edges on 'Snicko' in Lyon's first over for 12.

First-innings top-scorer Glenn Phillips went for a duck after technology detected a faint outside edge to wicketkeeper Paine off Lyon.

Taylor's Kiwi record

Ross Taylor became the leading all-time Kiwi batsman, going past Stephen Fleming (7,172) before he was bowled by Pat Cummins for 22 to take his Test aggregate to 7,174.

Big-hitting Colin de Grandhomme smacked Lyon for six to bring up his fifty but went next ball hoicking to Joe Burns at deep mid-wicket for 52.

Todd Astle was out to a superb diving catch by James Pattinson in the outfield for 17.

Starc yorked William Somerville's middle stump for seven and BJ Watling was the last to fall, caught at backward square leg by Pat Cummins for 19.

Earlier, Warner completed his 24th Test century and remained unbeaten when skipper Paine declared upon the dismissal of Marnus Labuschagne.

"You know you're capable of doing so," Warner said, when asked about how he had bounced back from his disastrous Ashes campaign in England last year.

"I was in the nets hitting the ball well and had the skipper backing me. To be able to play with freedom helped me. It's all paying off."

Labuschagne, who was dropped on four in a regulation caught-and-bowled chance by leg-spinner Astle, was caught at long on off Matt Henry for 59 -- his seventh score over 50 in eight innings this domestic summer.

Labuschagne finished the home five-Test season with a stunning aggregate of 896 runs, made up of his 215 in the first innings, three other centuries and three half-centuries in eight innings.

There was drama late in the Australian innings when Warner was given an official warning by umpire Aleem Dar for running down the middle of the pitch in scampering a single.

It resulted in five penalty runs being added to New Zealand's first innings total meaning their target was revised down from 421 to 416.

The Test was played against the backdrop of one of Australia's most devastating bushfire seasons with at least 24 people losing their lives in blazes raging across the country, including on the outskirts of Sydney.

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News Network
March 2,2020

Christchurch, Mar 2: India captain Virat Kohli on Monday said the under-fire Rishabh Pant has got a "lot of chances" but the team is not looking to try someone else in the youngster's place just yet as one player can't be singled out in a collective failure.

Pant has been under the scanner for the past one year because of his inconsistent run. His tally of 60 runs across four innings in the 0-2 Test series loss to New Zealand, which concluded here on Monday, has only amplified the debate whether it was prudent to leave out a keeper of Wriddhiman Saha's calibre and back Pant.

"...we have given him (Pant) a lot of chances in the home season as well starting from Australia. Then he was not playing for a bit. In turn he really worked hard on himself," Kohli came to Pant's defence after the series here.

"You need to figure out when is the right time to give someone else a chance. If you push people too early, they can lose confidence," he added.

"...collectively, we didn't perform. I don't believe in singling him out. We take the hit together as a group whether it's the batting group or as a team."

When asked if he believes Pant has taken his place in the side for granted, Kohli made it clear that the culture of this team doesn't encourage anyone to think along those lines.

"I don't see anyone taking his place for granted in this team. That's the culture we have set. People are told to take responsibilities and work hard. Whether it happens or not is a different thing. Then you can have a conversation with the players," he said.

"But no one has come here thinking I am going to play every game or I am indispensable," he added in no uncertain terms.

Kohli, just like head coach Ravi Shastri, made it clear that Pant can make a difference in overseas conditions and he won't like to deviate during future tours.

"The time that he didn't play, he really worked hard on his game. So we thought this is the right time because of his game and the way he plays because he can make a difference lower down the order.

"That was our planning behind it. We can't really fluctuate when it comes to what we planned," he added.

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Agencies
March 15,2020

Chennai, Mar 15: Wicket-keeper batsman MS Dhoni has left the Chennai Super Kings (CSK) training camp following the postponement of the Indian Premier League (IPL) amidst the coronavirus scare.

The former India skipper had joined the CSK's camp earlier this month in order to practice for the upcoming IPL season.

CSK's official handle tweeted a video of Dhoni and captioned the post as: "It has become your home sir!" Keep whistling, as #Thala Dhoni bids a short adieu to #AnbuDen".

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni had to face criticism for his slow batting approach during India's matches in the tournament.

Earlier this year, Dhoni did not find a place for himself in the BCCI's centrally contracted players list.

BCCI had released the list of central contract list of players for the period from October 2019 to September 2020.

On Friday, BCCI decided to postpone the IPL until April 15 as a precautionary measure against the coronavirus pandemic.

On Saturday, all the IPL franchises met in Mumbai to discuss as to how to go on with the tournament in the future.

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