Digital medium no threat to films released in halls: industry

Agencies
April 8, 2018

Mumbai, Apr 8: More and more filmmakers are looking at the digital medium as their new go-to platform, but the Hindi film industry is not worried.

The digital world may present new challenges but it is not a threat to films released in cinema halls, industry people say, stressing that the two mediums can coexist.

Superstar Shah Rukh Khan, one of the first stars from Bollywood to warm up to the digital medium, believes that though the times have changed and the younger generation prefers catching films or shows on their personal devices, a big screen has its own draw.

"Now youngsters do not watch stuff on TV; they see it on phone. But I would like to see 'Batman' or 'Baahubali' on the big screen," Khan states.

The 52-year-old actor's Red Chillies Entertainment and streaming service Netflix are working on an original series based on the book "Bard of Blood".

In India, the digital revolution began in 2012 when IIT Kharagpur graduate Arunabh Kumar started producing original and entertaining content on his online digital entertainment channel -- The Viral Fever, popularly known as TVF.

By 2015, TVF had come up with a five-episode web series "Pitchers" that reportedly garnered a rating of 9.4 out of 10 on IMDb, the global Internet movie database. "Pitchers" was placed in IMDb's top 250 TV series list alongside popular English shows "Breaking Bad" and "Game of Thrones".

Soon, Yash Raj Films, India's premier filmmaking unit, had entered the market through their YouTube channel YFilms with series such as "Man's World" and "Band Baaja Baraat" in 2015 getting an overwhelming response.

But the success of the digital films has not dented the enthusiasm for cinema released in halls, film industry insiders point out. Lakhs of people still like to watch their films in theatres, they stress.

"The digital medium can never replace a date at the movies," says Swara Bhaskar, who has been a part of "It's Not That Simple", available exclusively on Voot.

Small budget films such as "Kapoor & Sons", "Dear Zindagi", "Secret Superstar" and "Neerja" sold some 60-70 lakh tickets. Mid-budget films such as "Airlift", "Judwaa 2" and "Jolly LLB" did business worth Rs 120-130 crore and got footfalls of around 1.10-1.20 crore.

Recent big-budget movies starring Salman Khan or Aamir Khan have had over 3 crore footfalls -- "Tiger Zinda Hai" sold around 3.15 crore tickets and "Dangal" about 3.74 crores.

The most watched film since 2000 is "Baahubali 2: The Conclusion" of 2017, which sold around 5.25 crore tickets.

But for many producers, the digital medium is the platform of the future. After the phenomenal success of its two series, YFilms came up with more web series -- "Love Shots", "Ladies Room" and "Sex Chat with Pappu and Papa" all had several million views.

The year 2017 saw three big names in the sector. Farhan Akhtar's production house Excel Entertainment partnered with Amazon Prime Video for webseries "Inside Edge". Ekta Kapoor went a step ahead and launched an OTT platform called ALTBalaji and Vikram Bhatt has his YouTube channel called VB on the Web.

With a digital release, movie makers have the ability to reach 100 million people as most of the Indian population is online, says Manav Sethi, CMO, ALTBalaji.

"Today bandwidth provided by players like Jio and micropayments enabled by players like PayTM have made it possible for monetisation models to stack up for digital releases," he told PTI.

Pointing to the spread of smartphones in India, Sethi stresses that filmmakers are addressing millennials and binge viewers.

"They (young people) like pacey shows like 'Narcos', 'Bose: Dead/Alive', 'The Test Case'. India has started to pay for content that is good quality and exclusive," he says.

While he calls it a structural shift in platforms and content, Sethi also believes that both formats will coexist and continue to grow.

"Those who consider digital a threat are myopic in their vision. India is not a homogeneous market," he adds.

In recent times, more international OTT platforms such as Netflix and Amazon Prime Video have entered the Indian market.

But the digital players make it clear that they are not aiming for a conflict with the theatrical release.

Vijay Subramaniam, Director, Content, Amazon Prime Video India, believe a film's theatrical release is critical and they are not here to "replace" any medium.

"...We support theatrical premieres and work closely with filmmakers as our partners. We are here to support and not replace. Movies that do well at the box office are also some of the most highly watched titles on Prime Video," he says.

The online platforms have opened up new revenue streams for Bollywood's production houses as well.

As Subramaniam points out, many new Bollywood and regional blockbusters premiere exclusively on Amazon Prime Video within a few weeks after their theatrical release.

Yet, it cannot be denied that with the digital revolution in India, many more people watch content online and footfalls at the cinema houses have reduced.

To top it, directors and producers face problems over a film's release in a theatre because they do not get an adequate number of screens and because of the risk factor that distributors and exhibitors face.

Radhika Apte, the star of Netflix's "Sacred Games", however, does not see the digital space as a threat to the cinema because she says, theatres have their own charm.

"Many projects do not get green-lit as a lot of risks is involved these days with cinema. Content is getting split but I don't think that is bad. However, at the same time, certain films will be seen in theatres only," she told PTI.

Kubbra Sait, who also has a role in "Sacred Games", agrees.

"A theatrical release always has an upper hand over a TV release or the digital medium," she says.

If anything is under threat, it is poor cinema, holds R Madhavan, who just had a major success on Amazon Prime Video with "Breathe".

"Cinema that doesn't justify being seen on a large screen is definitely under threat," he adds.

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News Network
February 12,2020

London, Feb 12: Oscar-winning British director Steve McQueen is returning to his art roots with a series of short films at London's Tate Modern art gallery, offering a sensory exploration of black identity.

McQueen, who became the first black director to win the best picture Academy Award in 2014 for "12 Years a Slave", is now based between London and Amsterdam and is focused on championing diversity in the film industry.

Visitors to his new exhibition will be greeted by "Static", a film of New York's Statue of Liberty, scrutinising the iconic symbol from every possible angle at very close range against a deafening backdrop of the helicopter from where the footage was filmed.

"What interests Steve is our view of the world, how humans are trying to represent Liberty," said Fiontan Moran, assistant curator of the exhibition.

"7th Nov, 2001" features a still shot of a body while McQueen's cousin Marcus tells of how he accidentally killed his brother, a particularly traumatic experience for the artist.

"Western Deep" is another visceral work, giving a sense through sights and sounds in an interactive installation of the experiences of miners in South Africa, following them to the bottom of the mine.

"Ashes", meanwhile, is a tribute to a young fisherman from Grenada, the island where McQueen's family originated.

The images of beauty and sweetness filmed from his boat are tragically reversed on the other side of the projection screen, which shows a grave commissioned by McQueen for the eponymous young fisherman, who was killed by drug traffickers.

African-American singer, actor and civil rights activist Paul Robeson (1898-1976) is honoured in "End Credits".

The film shows censored FBI documents detailing the agency's surveillance of Robeson, read by a voice-over artist, for five hours.

"He is... testing the limits of how people can be documented in an era of mass surveillance," said Moran.

In a similarly militant vein, the exhibition features the sculpture "Weight", which was first shown in the prison cell where the writer and playwright Oscar Wilde was imprisoned.

It depicts a golden mosquito net draped over a metal prison bed frame, addressing the theme of confinement and the power of the imagination to break free.

The show runs alongside an exhibition of McQueen's giant portraits of London school classes, many of which appeared on the streets of London last year.

"I remember my first school trip to Tate when I was an impressionable eight-year-old, which was really the moment I gained an understanding that anything is possible," said McQueen, adding it was "where in some ways my journey as an artist first began".

He recently told the Financial Times newspaper the difference between his art films and his feature films was that the former were poetry, the latter like a novel.

"Poetry is condensed, precise, fragmented," he said. "The novel is the yarn".

The exhibition opens on February 13 and runs until May 11.

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News Network
February 3,2020

Feb 3: Actor-cum-activist Swara Bhaskar on Sunday targetted the Central government over granting Padma Shri to Pakistan-origin singer Adnan Sami who became an Indian citizen in 2016.

Addressing "Save the Constitution, Save the Country" rally here in Madhya Pradesh, Bhaskar said that passing the new citizenship amendment act tantamount to "betrayal" of the Constitution.

Sami, born in London to a Pakistani Air force veteran, applied for Indian citizenship in 2015 and became a citizen of the country in January 2016.

He was one of the 118 people chosen for the Padma Shri awards by the Centre last month.

"The legal process to grant citizenship to refugees and arrest infiltrators already exists in India. You (the government) have granted Indian citizenship to Adnan Sami and now selected him for Padma Shri through that process. (If this is the case) What is the need and justification for the Citizenship Amendment Act?" Bhaskar asked.

"On the one hand you abuse us (anti-CAA protesters), cane-charge us, slap us, hurl teargas shells at us and on the other hand you award Padma Shri to a Pakistani," she said

Bhaskar said the government labels some people as the members of "tukde-tukde gang" and anti-nationals" as per its convenience.

"Supporters of the CAA and the NRC keep harping about the so-called infiltrators having entered our country. If that is the case then why are we unable to see these intruders?" she asked.

"The problem is that they have intruded into the minds of the government and the ruling party," she said.

Bhaskar said the government seems to have "fallen in love with Pakistan".

"It sees Pakistan everywhere. My devout grandmother doesn't chant Hanuman Chalisa as often as this government keeps chanting the Pakistan mantra," she said.

Without naming the RSS, the actor said, "Sitting in Nagpur, these people are spreading politics of hatred".

Bhaskar said Pakistan chose to become a religious nation after the Partition in 1947 unlike India which opted to become a "secular republic where one's religion has nothing to do with citizenship".

"(Pakistan founder Mohammad Ali) Jinnah died a long ago, but his admirers want to divide the country again in the name of a religion," Bhaskar said.

She criticised BJP national general secretary Kailash Vijayvargiya for his controversial remarks about the 'presence' of Bangladeshi infiltrators in Indore, after some labourers were found eating poha and not rotis.

"If poha is Bangladeshi cuisine, then Kailash Vijayvariya, who grew up eating poha (in Indore), should be required to show his Indian citizenship papers," she demanded.

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News Network
February 19,2020

New Delhi, Feb 19: Deepika Padukone on Wednesday shared her much-awaited first look from the upcoming sports-drama '83' as Romi Dev, wife of cricket stalwart Kapil Dev. The actor also penned a message expressing gratitude for the iconic role.

The 'Chhapaak' actor shared the still on Twitter along with a caption that reads, "To play a small part in a film that captures one of the most iconic moments in sporting history has been an absolute honour!83 for me is an ode to every woman who puts her husband's dream before her own..."

In the absorbing first look, Deepika is seen sharing a smile along with Ranveer Singh, she is also seen sporting short hair. The star is seen wearing a high-neck top, while Ranveer is wearing team India's official blazer.

Previously, Ranveer shared the teaser of the flick in an event, which gave a glance of the lead characters of the flick featuring Tahir Raj Bhasin as Sunil Gavaskar, Jiiva as K Srikkanth, Saqib Saleem as Mohinder Amarnath, Jatin Sarna as Yashpal Sharma, Chirag Patil as Sandeep Patil, Dinker Sharma as Kirti Azad and Nishant Dahiya as Roger Binny, Harrdy Sandhu as Madan Lal, Sahil Khattar as Syed Kirmani, Ammy Virk as Balwinder Singh Sandhu and Addinath M Kothare as Dilip Vengsarkar, Dhairya Karwa as Ravi Shashtri and R Badree as Sunil Valson along with Pankaj Tripathi as PR Man Singh.

'83' is being co-produced by Madhu Mantena, Sajid Nadiadwala, and Reliance Entertainment. Helmed by Kabir Khan, the movie is slated for release on April 10.

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