I'm a pioneer in marketing films, not myself: SRK

December 19, 2015

New Delhi, Dec 19: He's as successful an entrepreneur as an actor. Bollywood superstar Shah Rukh Khan considers himself a "pioneer" in innovative movie marketing that has set trends aplenty in the over Rs.12,640 crore (approximately $2 billion) Indian film industry and steered his projects to hit status. But he does not agree that marketing skills are an "intrinsic" part of an actor's life.

sharukh"As far as marketing of films is concerned, I will 100 percent claim that I started doing it in this country, especially of the level that's prevalent today. Whether it was 'Phir Bhi Dil Hai Hindustani', 'Yes Boss', 'Ra.One' or 'Happy New Year'.

"I'm genuinely a pioneer as far as marketing films is concerned. (But) Marketing myself, no. I don't think actors need to market themselves," Shah Rukh, who has his own film production company Red Chillies Entertainment banner with his wife Gauri, told IANS in an interview here.

Citing the example of Hollywood's "Batman" star Christian Bale, he added: "I don't think it's an intrinsic part of being an actor. You take a Christian Bale...he doesn't market himself. He is Christian Bale, and he's fantastic. And as a matter of fact, he's a very reclusive person. I don't think that's a prerequisite for an actor."

But when Shah Rukh - who has an experience of over two decades in filmdom and was given an honorary doctorate by the University of Edinburgh earlier this year - talks of his hold on film marketing, he doesn't say it for nothing.

His clutter-breaking strategies have been at the core of marketing films like "My Name Is Khan" -- for which actress Kajol and he rang the opening bell of the US Nasdaq stock market; "Ra.One" -- for which the 'Badshah' had a 10-month campaign with tie-ups worth Rs.52 crore with over 30 brands; "Chennai Express" -- for which a game and a karaoke app were launched; and "Happy New Year" -- to promote which the film's cast went on 'Slam! The Tour' and performed across cities in Britain and the US.

SRK's first pitch for his film "Fan", slated to release on April 15 next year, emerged in July this year. The walls of the actor's Mumbai bungalow were painted with messages, and it was only later revealed that the graffiti was indeed a unique promotional stunt for the Maneesh Sharma directorial.

And for his just-released "Dilwale", directed by Rohit Shetty, the 50-year-old Padmi Shri awardee planned a straight 20-day campaign -- an "experiment" that he feels has turned out to be "good".

Still, the actor -- who's known for his romantic roles on screen -- doesn't take full credit for the marketing of his films.

"I don't think I'm an expert in marketing... It's unfortunate that a lot of the credit for my films comes to me. They say, 'It's a Shah Rukh Khan hit'. It's not! It's a hit of 200 people who have worked on the film. I get the benefits because I'm the poster boy.

"For years, I've sat down with some very smart and intelligent young people who come up with out-of-the-box ideas. I'm in a position -- and I'm not trying to be modest here -- to use those ideas and have the resources to build up on them. But I'm not the birth-giver to those ideas," Shah Rukh said.

One of the highest paid actors of Hindi filmdom, Shah Rukh also does not feel "complimented" when people call him a "businessman or marketing genius". "It's not a compliment to me, it's a compliment to the people I work with. And since I'm just the face of it, it's awkward for me to accept that."

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News Network
February 6,2020

Feb 6: The Income Tax Department on Thursday recovered Rs 65 crores from the residence of Tamil actor Joseph Vijay's financer in Chennai during raids which were carried out in the connection with an alleged tax evasion case linked to AGS Cinemas, said sources.

The department is conducting raids and surveys at Actor Vijay, Financer and Producer Anbu Chezhiyan residences.

Around 38 premises have been covered in the raid.

According to IT sources the counting of money is still on so there are chances that the amount will rise. Vijay's wife was at Chennai home when IT sleuths carried out a raid at his residence.

Speaking on the reports of the Actor being intervened during the shooting of the film, the income tax official said, "Actor Vijay was not picked up between his shooting as reported in some media reports."

The actor was shooting for his upcoming film "Master in Neyveli" when he received the news of the raid.

"Actor Vijay had cut short his shooting and returned to his home immediately after getting the news of raids, now the officials are ready to facilitate him to continue his shooting if he wishes to," sources from Income Tax told news agency.

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News Network
July 27,2020

Mumbai, Jul 27: Reel life villain Sonu Sood turned real life hero once again, this time by gifting a tractor on Sunday to a farmer in a remote village in Andhra Pradesh to help him till the land. The actor came up with the gift after coming through a video clip on Twitter wherein a tomato farmer in Madanapalle in Chittoor district was seen ploughing the land with his two daughters carrying the yoke on their shoulders.

In his instant reaction, Sood promised a pair of ox to the farmer, but later said the family deserved a tractor. "So sending you one. By evening a tractor will be ploughing your fields. Stay blessed," Sood, who acted as a villain in numerous Telugu films, said in a tweet.

True to his word, a new tractor was delivered to the elated farmer Nageswara Rao at his Mahalrajupalle village by Sunday night. Telugu Desam Party president N Chandrababu Naidu, who belongs to Chittoor district, hailed the actor's gesture.

"Spoke with @sonusood ji and applauded him for his inspiring effort to send a tractor to Nageswara Rao's family in Chittoor district. Moved by the plight of the family, I have decided to take care of the education of the two daughters and help them pursue their dreams," Naidu said in a tweet.

Rao's elder daughter completed her Intermediate while the second one passed Class 10. Rao used to run a tea stall in Madanapalle before coronavirus left him out of business. He returned to his native Mahalrajupalle village to take up agriculture once again.

Given his penury, he could not hire either a pair of bulls or a tractor to till the land, when his daughters volunteered to help him on the chores. Their plight went viral on social media following which the actor stepped in with help.

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News Network
June 29,2020

New Delhi, Jun 29: Actor Bhumi Pednekar on Monday pledged to feed over 550 impoverished families as a mark of tribute to late Bollywood actor and her 'Sonchiriya' co-star Sushant Singh Rajput.

Pednekar made the announcement through an Instagram post where she shared a picture of the departed actor and penned down a note along with it.

"I pledge to feed 550 impoverished families through the Ek Saath Foundation in the memory of my dear friend. Let us show compassion and love towards everyone that is in need, now more than ever," Pednekar wrote.

The two actors shared screen space in the Abhishek Chaubey directorial which continues to be a critically acclaimed film.

Rajput was found dead at his Mumbai's Bandra residence earlier this month. The detailed post-mortem report has also confirmed that he died by "asphyxia due to hanging."

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