Kareena Kapoor becomes the face of Pakistan's mobile company

December 22, 2013

Kareena_KapoorIslamabad, Dec 22: Bollywood superstar Kareena Kapoor is all set to star in Pakistan's most expensive mobile ad by a leading handset company here.

The 33-year-old 'Heroine' star, who is the brand ambassador of the company, has been signed up by QMobile, the largest selling mobile phone brand in Pakistan.

The actress will soon be seen in a commercial that has been shot in Thailand.

Asked if this was the most expensive ad of Pakistan, QMobile's Chief Marketing Officer Zeeshan Qureshi said, "I cannot say for the whole industry but yes, this is the most expensive form mobile sector."

On being chosen Kareena as the face of the brand, Qureshi said, "Because she is a star and has a huge fan following here."

The other Indian film star to have featured in a Pakistani ad is Juhi Chawla. She endorses a cooking oil.

The Qmobile ad is being directed by Farooq Mannan who is also known as Pakistan's Imtiaz Ali.

Kareena is endorsing QMobile's flagship 'Noir Quadcore Z4 – that has 13MP rear and 5MP front camera, 32 GB internal memory, 2GB RAM, Motion and Air gesture carrying a price tag of PKR 35,000.

QMobile had earlier signed 'Aashiqui 2' famed actor Aditya Roy Kapoor as its Brand Ambassador. The ad was much appreciated in Pakistan.

QMobile – the first Pakistani mobile phone company – has introduced phones packed with high-end features at very competitive prices.

The Karachi-based company was set up by Pervez Akhtar of Allied Electronics Industries – an importer, assembler and distributor of LG products in Pakistan – around five years ago.

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News Network
June 16,2020

Mumbai, Jun 16: Filmmaker Dibakar Banerjee remembers Sushant Singh Rajput as a dance loving 'chhokra' from an engineering college who, having made it in Bollywood, was “enthused, sincere and totally focused” on his craft.

Banerjeee said the actor always had “a book or two” with him and took pride in the fact that he had an “inner intellectual life away from the shallower aspects of showbiz”.

Rajput was found dead in his Bandra apartment on Sunday at the age of 34, leaving his friends, colleagues and collaborators in a state of shock.

The Patna-born actor and the director worked together in 2015 film "Detective Byomkesh Bakshy!" when Rajput was a relative newcomer in the industry. Banerjee says it was Rajput's vulnerability and willingness to do different that made him stand out for the role.

In an interview with news agency, the filmmaker looks back at Rajput's sincerity, his love for science and astronomy and how an outsider has to work harder than a "mediocre, unmotivated and entitled establishment elite" to succeed in Bollywood.

Excerpts:

You worked with Sushant when he was less than two-year-old in the film industry. What struck you the most in him to cast as Detective Byomkesh Bakshy?

Banerjee: His vulnerability and intensity and the ambition to do different things than the usual Bollywood stuff.

What were your memories of Sushant- the actor and the person?

Banerjee: As an actor he would tense himself up for the scene and then completely plunge in take after take. He would put a lot of value on preparation. He would be up the previous night of the shoot, reading the scene and making notes and land up on the sets all raring to go.

He would be on, ready and give his hundred per cent throughout the shoot of Byomkesh - no matter how hard or long the day. The unit did not really have to worry about him - considering he was the star. That's what I remember - a total pro, enthused, sincere and totally focused.

As a person, he seemed to me a happy dance loving 'chhokra' from an engineering college who had made it in showbiz and now was serious about acting. He was deeply nostalgic about his carefree student days in Delhi. We used to laugh a lot - I remember that quite clearly.

Sushant's friends say that he spoke more about books and his love for astronomy than films and their fate, which is rare for an actor in the industry. Do you also remember him that way?

Banerjee: Totally true. He was a science and astronomy nut. Always had a book or two with him - and was proud of the fact that he had an inner intellectual life away from the shallower aspects of showbiz. I recognized it as a reflex, protective action to prevent the Bollywood swamp sucking him in totally. And also an identity he wanted to protect and project.

Sushant's death has brought to the fore the struggles of outsiders and the alienation they often face from the nepotistic culture of the industry. Did you feel that Sushant was also fighting this battle despite being a successful actor?

Banerjee: We all fight it, day in and out - whether successful or failing. But the trick is to define that success and failure ourselves and not let the narrative constantly forced by the establishment to get to you. Those who know this weather the storm and ultimately survive and thrive.

The biggest unfairness in all this is that it takes double the talent, energy and hard work for an outsider to convince the audience and the industry that he or she is as safe a box office bet as a mediocre, unmotivated and entitled establishment elite.

The media colludes in this by wallowing in family, coterie and celebrity worship. This leads to deep anger and frustration. Those who can let this slide survive. Those who can't - those who hurt a little more or are vulnerable and impressionable - they are at risk.

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News Netowrk
July 10,2020

New Delhi, Jul 10: Actor Bhumi Pednekar, who is staying indoors like many other Bollywood celebrities, on Friday said that she has learned to prioritise what is important to her amid the COVID-19-induced lockdown.

"One thing that I have learnt about myself is that I love isolation. I love being by myself. I saw a lot of people complaining that they are bored at home or that they cannot go out. I am an extrovert, I am a very social person but this quarantine has led me to realise that I do prefer my isolation over meeting people because I haven't really been in touch with people," she said.

"I have kind of been catching over my reading, not seen much television but started watching shows. I have spent a lot of time with my mom and honesty there were days when I did nothing," she added.

The 'Pati Patni Aur Woh' actor further said that it was important loving oneself and enjoying one's own company.

"I have kind of prioritised what I feel is important in life. I have re-educated myself. But the biggest learning has been that I love being alone. And maybe I have kind of enjoyed this state because as actors you are constantly surrounded by people whether you are promoting or shooting a film," she said.

"Your immediate entourage is also like a team of quite a few people. You are constantly over the phone, you are constantly over social media," she added.

Pednekar was last seen in Karan Johar's horror film 'Bhoot Part One: The Haunted Ship,'.

She will next be seen in another horror thriller, 'Durgavati.'

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News Network
July 3,2020

Mumbai, Jun 3: Investigators will subject the cloth allegedly used by actor Sushant Singh Rajput to hang himself to "tensile strength" analysis to determine whether it can bear the weight similar to that of the filmstar, as part of probe into his death, an official said on Friday.

Rajput (34) was found hanging at his suburban Bandra residence on June 14.

According to the investigators, the actor ended his life by hanging himself from the ceiling using a green coloured night gown made of cotton.

No suicide note was found from the spot, the police had said then.

Besides viscera from the actors body, the police also sent the gown for chemical and forensic analysis at the Forensic Science Laboratory (FSL) in suburban Kalina, he said.

It will take at least three more days to get final forensic report, the official said.

To ascertain the exact cause of death, forensic experts will check pattern of ligature marks around the actors neck and also determine the strength of the gown with the help of "tensile strength" analysis, he said.

The tensile strength test will technically establish whether the cloth can bear around 80kg, the weight of the actor, he said.

The test will help determine if there was any foul play, the official said.

Tensile strength is maximum load that a material can support without fracture when being stretched.

Viscera analysis will help in checking whether there were any traces of chemical, poisonous or narcotics substance in his body, the official said.

"Usually, it takes eight to ten working days to get s report from the FSL in regular cases. But since this case is sensitive, experts are taking more precautions to avoid any kind of error in their analysis," the official said.

The forensic report of the actors mobile phone is also awaited, he said.

Recently, the police received the final post-mortem report of the actor from Cooper Hospital, which mentioned the cause of the death as asphyxia due to hanging"

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