Katrina welcomes plans to target false claims in ad world

February 5, 2014

KatrinaMumbai, Feb 5: While the Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements, Katrina Kaif believes it will make both the actor and brand more responsible.

"I don't know enough about it (the rule) but if that is the case, it is very good. It will enforce quality control and it's going to make the actor and the brand a little more responsible and careful in making a claim," the 29-year-old said here on Tuesday while unveiling a new hair care range by Loreal Paris.

"It's important, you should not mislead people. So if you are making a claim in an advertisement, hopefully your product should deliver that promise," she added.

The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.

Katrina says she has always been responsible while endorsing any brand.

"I think I have been very conscious throughout my career. I can't go back and remember every line of every ad I have done but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do," Katrina said.

Katrina Kaif is the new face of the international brand Loreal Paris. Aishwarya Rai Bachchan and Sonam Kapoor are also the faces of the brand.

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News Network
April 11,2020

New Delhi, Apr 11: Actor Hema Malini on Saturday expressed concern over the health workers, who are being treated badly and are restricted to enter their own building.

The 71-year-old actor took to Instagram and shared a video where she expressed concern over the situation the health workers are going through. "Friends, I have seen this in various news channels and I am very sad that the health workers are being treated very badly. They are being restricted to enter their own building," she said.

The 'Baghban' actor further said: "Just think, in such times, they are our safeguards amid such situation (coronavirus outbreak). They are the ones who are going to ground level and are finding out the patients suffering from the disease."

She went on to add that "they do so, to save you. Remember, opposing them is to play with the safety of the country and every citizen. That is why we should honour them. Jai Hind."

In the post accompanying the video, she wrote, "Some of you might have watched the following interview on India TV where I have spoken about how I spend a typical day during this lockdown and social distancing period. This is for those of you who might have missed it!"

The post garnered more than 1.3k views within 35 minutes of being posted on the photo-sharing platform.

Just like other celebrities, Hema Malini is also practicing self-isolation amid the 21-day government-imposed lockdown in view of coronavirus outbreak.

India's total cases of coronavirus on Saturday climbed to 7,529 including 242 deaths and 652 people, who have either been cured or discharged, said the Union Ministry of Health and Family Welfare on Saturday. 

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News Network
June 25,2020

Jun 25: Bollywood star Sushant Singh Rajput’s last movie “Dil Bechara” is getting a release on Disney+Hotstar on July 24.

With an aim to honour the legacy of the actor, the streaming platform is making the movie available to even the non-subscribers.

Rajput was found dead at his Bandra home on June 14 at the age of 34.

Billed as a soulful love story, “Dil Bechara” marks the directorial debut of casting director and Rajput's industry friend Mukesh Chhabra. The film is produced by Fox Star Studios.

“We are humbled to be able to play a small part in sustaining the legacy of a fine actor like Sushant Singh Rajput. In celebration of his life and his extraordinary work, 'Dil Bechara' will release directly on digital this July on Disney+ Hotstar; and will be available to all subscribers and non-subscribers across India. Our prayers and wishes to his family and loved ones,” Uday Shankar, President – The Walt Disney Company APAC and Chairman, Star & Disney India, said.

The actor had a long-standing relationship with the STAR & Disney India network, having started his career with the show “Kis Desh Mein Hai Meraa Dil” in 2008 to his Bollywood transition where he delivered some of his most memorable performances in “M.S. Dhoni: The Untold Story” (2016) and “Chhichhore” (2019), both produced by Fox Star Studios.

Chhabra said he never imagined he would release the film without Rajput.

 “Sushant was not just the hero of my debut film as a director, but he was a dear friend who stood by me through thick and thin. We had been close right from 'Kai Po Che!' to 'Dil Bechara'. He had promised me that he would be in my first film.

"So many plans were made together, so many dreams were dreamt together but never once did I ever imagine that I would be left alone to release this film. He always showered immense love on me while I was making it and his love will guide us as we release it,” the director said.

“Dil Bechara” is the official remake of 2014 Hollywood romantic drama “The Fault in our Stars”, which was based on John Green’s popular novel of the same name. The Hindi adaptation of the movie was done by Shashank Khaitan and Suprotim Sengupta.

“Dil Bechara” will see Rajput in a leading role alongside debutante Sanjana Sanghi, and Saif Ali Khan in an interesting cameo.

The music of the film has been composed by AR Rahman and the lyrics are by Amitabh Bhattacharya.

“Dil Bechara” revolves around Kizie Basu (Sanghi) and Immanuel Rajkumar Junior or Manny (Rajput) and explores the funny, thrilling, and tragic adventure of being alive and in love.

Together Kizie and Manny embark on an on-off-up-down-sad and sweet profound journey into the heart of that crazy little thing called life. It teaches them what it means to feel truly alive and fall in love.

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Agencies
July 28,2020

Mumbai, Jul 28: Megastar Amitabh Bachchan says he was left in tears as his daughter-in-law, actor Aishwarya Rai Bachchan, and granddaughter Aaradhya Bachchan were discharged from hospital after testing negative for coronavirus.

Aishwarya and her eight-year-old daughter, who were shifted to the isolation ward of Nanavati Hospital on July 17, were discharged on Monday.

Amitabh, 77, and his actor-son Abhishek are still in hospital after they were admitted on July 11.

In a post on official blog, the Bollywood veteran said that he became emotional when Aaradhya told him that he would be "back home soon".

"They go home, the little one and Bahurani... and the tears flow out... the little one embraces and tells me not to cry... 'You’ll be home soon', she assures... I must believe her," he said.

On Monday, Abhishek had said that he and his father were still under the care of medical staff at the Nanavati Hospital's isolation ward.

"My father and I remain in hospital under the care of the medical staff. Thank you all for your continued prayers and good wishes. Indebted forever," the 44-year-old actor tweeted.

Both Amitabh and Abhishek have been sharing their health updates with fans on various social media platforms.

Last week, Amitabh had dismissed reports that he had finally tested negative for coronavirus, calling the piece of news "an incorrigible lie".

Mumbai's Covid-19 tally rose to 1,10,129 on Monday with addition of 1,033 new cases.

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