Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
March 29,2020

Sydney, Mar 29: Steve Smith's two-year leadership ban ended quietly Sunday, leaving him eligible again to captain Australia at a time of uncertainty over when international cricket will resume.

Smith was stripped of the captaincy and banned from leading Australia for two years over his involvement in the 2018 ball tampering scandal in South Africa. His sentence ended Sunday and he can again captain Australia if called upon.

Australian players were due this week to conclude a series of matches in New Zealand and, for some, to join the Indian Premier League. But it wasn't clear Sunday if the IPL will take place this year and when international matches will resume. Australia's scheduled mid-year tours to England and Bangladesh are in doubt.

Smith told Channel Nine television's Sports Sunday he is doing his best to stay mentally and physically fit, training in his home gym, going on 10 kilometer (6 mile) runs and practising the guitar.

"It's obviously not looking likely (the IPL will go ahead) at the moment," Smith said. "I think there might be some meetings over the next few days to discuss what the go is with it all.

"I'm just trying to stay physically and mentally fit and fresh and, if it goes ahead at some point, then great. And if not, there's plenty going on in the world at the moment. So just play it day by day."

It seems unlikely Smith will return to the captaincy when cricket resumes. Tim Paine is firmly established as Australia's test captain and at 35 is not immediately considering retirement. Aaron Finch has captained Australia successfully in white ball cricket.

The conclusion of Smith's ban ends the period of upheaval in Australian cricket that followed the ball tampering incident in the second test at Cape Town in 2018 when Cameron Bancroft, with the knowledge of Smith and his vice-captain David Warner, used sandpaper to change the condition of the ball.

Smith and Warner received one-year bans from international and most domestic cricket and Bancroft was banned for nine months. The scandal also resulted in the resignation of coach Darren Lehmann and the departure of Cricket Australia's chief executive, James Sutherland.

Warner remains under a career-long leadership ban.

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News Network
June 2,2020

Jun 2: Former West Indies captain Daren Sammy has spoken strongly against the killing if George Floyd in USA, and has now urged the ICC & all the other boards in the world to come together and fight the evil.

In a series of tweets Sammy wrote how the blacks have been suffering for a long time.

“For too long black people have suffered. I’m all the way in St Lucia and I’m frustrated If you see me as a teammate then you see #GeorgeFloyd Can you be part of the change by showing your support. #BlackLivesMatter,” Sammy wrote.

He also wrote, “@ICC and all the other boards are you guys not seeing what’s happening to ppl like me? Are you not gonna speak against the social injustice against my kind. This is not only about America. This happens everyday #BlackLivesMatter now is not the time to be silent. I wanna hear u.”

“Right now if the cricket world not standing against the injustice against people of color after seeing that last video of that foot down the next of my brother you are also part of the problem.”

Earlier, West Indies star batsman Chris Gayle has said racism exists in cricket too, saying he gets the 'end of the stick' even within teams.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own! I have travelled the globe and experience racial remarks towards me because I am black, believe me, the list goes on," Gayle wrote in his Instagram story.

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News Network
July 9,2020

Tokorozawa, Jul 9: Olympic boxing hopeful Arisa Tsubata is used to taking blows in the ring but it is during her work as a nurse that she faces her toughest opponent: coronavirus.

The 27-year-old juggles a brutal training regime in boxing gloves with long, irregular hours in surgical gloves at a hospital near Tokyo.

Tsubata mainly treats cancer patients but she said the virus was a constant threat, with medical experts warning at the peak of the pandemic that Japan's health system was close to collapse.

"We always face the risk of infection at medical facilities," she said.

"My colleagues and I have all worked under the stress of possibly getting infected."

Like most elite athletes, the virus played havoc with Tsubata's training schedules, meaning she welcomed the postponement of this year's Tokyo Olympics until 2021.

"It was a plus for me, giving me more time for training, although I wasn't sure if I should be so happy because the reason for the postponement was the spread of the infectious disease," she said.

Tsubata took up boxing only two years ago as a way to lose weight but quickly rose through the ranks.

"In a few years after becoming a nurse, I gained more than 10 kilos (22 pounds)," she laughed.

"I planned to go to Hawaii with my friends one summer, and I thought I wouldn't have much fun in a body like that. That is how I started boxing."

She quickly discovered a knack for the ring, winning the Japan national championship and a place on the national team.

But juggling her medical and sporting career has not always been easy and the first time she fought a foreign boxer came only in January, at an intensive training camp in Kazakhstan.

"That made me realise how inexperienced I am in my short boxing career. I was scared," she admitted.

Japanese boxing authorities decided she was not experienced enough to send her to the final qualifying tournament in Paris, which would have shattered her Tokyo 2020 dreams -- if coronavirus had not given her an extra year.

Now she is determined to gain the experience needed to qualify for the rescheduled Games, which will open on July 23, 2021.

"I want to train much more and convince the federation that I could fight in the final qualifiers," she said.

Her coach Masataka Kuroki told AFP she is a subtle boxer and a quick learner, as he put her through her paces at a training session.

She now needs to add more defensive technique and better core strength to her fighting spirit and attacking flair, said Kuroki.

"Defence! She needs more technique for defence. She needs to have a more agile, stronger lower body to fend off punches from below," he said.

Her father Joji raised Arisa and her three siblings single-handedly after separating from his Tahitian wife and encouraged his daughter into nursing to learn life-long skills.

He never expected his daughter to be fighting for a place in the Olympics but proudly keeps all her clippings from media coverage.

"She tried not to see us family directly after the coronavirus broke out," the 58-year-old told AFP. "She was worried."

Tsubata now want to compete in the Games for all her colleagues who have supported her and the patients that have cheered her on in her Olympic ambitions.

"I want to be the sort of boxer who keeps coming back no matter how many punches I take," she said.

"I want to show the people who cheer for me that I can work hard and compete in the Olympics, because of them."

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