Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 7,2020

London, Apr 7: Bowling coach Waqar Younis feels that it was the absence of pacers Wahab Riaz and Mohammad Amir which saw Pakistan getting whitewashed during Australia tour last year.

Amir and Riaz had quit the red-ball format ahead of the matches against Australia in 2019.

"Just before the Australia series, they ditched us and we had the only choice to pick youngsters.

We were the new management and decided to go on with taking in the younger lot and groom them. ESPNcricinfo quoted Younis as saying.

Pakistan was not able to win a single match in Australia as they got defeated both in T20Is and Test series.

"It's not like we have lost a lot, but yes they left us at the wrong time. But anyway, we don't have any grudge against them," Younis added.

"We cannot control players' choice on what they want to play, but then there should be a mechanism so we all are on board. "It's not like I am saying we could have won in Australia but we could have done better than what we have done," he opined.

Amir gave up the red ball format in July in order to manage his workload and extend his white-ball career for Pakistan as well as in T20 leagues around the world, while Riaz took an "indefinite break" from Test cricket in September last year.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 3,2020

Jeddah, Jan 3: Spanish driver Fernando Alonso is aiming to create history as the first Formula One world champion to win the Dakar Rally when the 12-day marathon gets underway in Saudi Arabia on Sunday.

Alonso, who won the F1 championship with Renault in 2005 and 2006, is one of 351 starters in this year's 7,500 km race which has moved from South America to Saudi Arabia, both venues a long way from the original 1979 route between Paris and the Senegalese capital Dakar.

Among the starters will be motorbikes, quad bikes and trucks but Alonso, who will have five-time bike champion Marc Coma navigating his Toyota, will be in the car category as he bids to become one of the greatest all-round drivers of all time.

Apart from his success in F1, the 38-year-old Spaniard has also won the Le Mans 24-hour race and has singled out the Indianapolis 500 as his priority for 2020. He describes Dakar as “the biggest challenge of my career”.

Alonso is not the first F1 driver to take part in the race, however.

The Belgian Jacky Ickx, a winner of eight grand prix and six-time winner of Le Mans, won Dakar in 1983 and came second in 1986 and 1989. Frenchman Patrick Tambay, who had two wins in his 114 grand prix, came third in 1988 and 1989.

Given the treacherous conditions--long stretches of sand dunes--Alonso is not overly confident of challenging for victory, noting that even the nine-time world rally champion Sebastien Loeb was unable to deliver when he raced the Dakar. Loeb won 13 stages but could only finish second in 2017 and third in 2019.

“If Loeb still hasn't won the Dakar, imagine me, who is coming from asphalt,” Alonso told RTVE. “I think the goal is more to approach the rally as an enriching experience for us.”

Fellow Toyota driver Nasser Al-Attiyah is a more likely candidate, not least because the Qatari is a three-time winner and reigning champion.

"Give me some sand and I'm happy," Al-Attiyah told dakar.com.

He will be pressed, however, by the Minis of Carlos Sainz and 'Monsieur Dakar' aka Stephane Peterhansel who has won 13 Dakars across bikes and cars in 30 races.

“We are obviously very excited about the Dakar in Saudi Arabia. It will be a new challenge for everyone,” said Peterhansel who will be partnered by Paulo Fiuza after the Frenchman's wife Andrea pulled out for health reasons.

“Unfortunately, it is not possible to contest the rally with Andrea, as was planned, however I have known Paulo Fiuza for a very long time. According to the organisers, the navigation will be very complicated and play a major role this time.”

Cyril Despres, a five-time winner on bikes, is also back with a new teammate -- explorer Mike Horn.

“I was stuck in the ice for a month, and now I'm heading to Jeddah. For the first time, the Dakar Rally is in Saudi Arabia and I'm doing it with a very good friend of mine, Cyril Despres,” tweeted Horn whose adventures include an 18-month solo journey around the equator without using any motorised transport.

Horn is also the first man to travel without dogs or transport to the North Pole during winter, in permanent darkness.

Across the dunes of Saudi Arabia that experience may come in handy.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
May 17,2020

Berlin, May 17: Top-flight football in Germany kicked off again on the weekend, becoming the first major sports league in the world to resume play, as parts of Europe took more tentative steps towards normality after the devastation unleashed by the coronavirus pandemic.

With the worldwide death toll past 310,000 and the global economy reeling from the vast damage caused by lockdowns, the reopenings in some of the hardest-hit countries provided much-needed relief from the pandemic.

The French returned to the beach and Italy announced a resumption of European tourism with outbreaks in Europe slowing, but the rising number of fatalities in the United States and Brazil were a grim reminder of the scale of the crisis, with more than 4.6 million infections reported globally.

With governments trying to reopen their economies while avoiding the second wave of infections that could necessitate more lockdowns, Germany's Bundesliga resumed its season on Saturday with games played in vacant, echoing stadiums.

League heavyweights Borussia Dortmund hosted rivals Schalke at the all-but-empty Signal Iduna Park -- which would usually be packed with more than 80,000 raucous fans.

"It's sad that matches are played in empty stadiums, but it's better than nothing," said 45-year-old Borussia Dortmund fan Marco Perz, beer in hand, as he prepared to watch the game on TV.

Dortmund's Erling Braut Haaland became the first player to score a goal after the two-month shutdown and celebrated by dancing alone -- away from his applauding teammates -- in keeping with the strict hygiene guidelines which allowed the league to resume.

The only noise was the cheering and clapping of players and coaches.

League champions Bayern Munich will play Union Berlin in the capital on Sunday, with the resumption in Germany seen as a test case as other top sports competitions try to find ways to resume play without increasing health risks.

"The whole world will be looking at Germany, to see how we get it done," said Bayern boss Hansi Flick.

Prime Minister Giuseppe Conte of Italy, however, said Saturday he needed more guarantees before the government can give the green light for the resumption of its top football league, which is struggling with logistical difficulties as clubs try to arrange training sessions and quarantine facilities.

With the Northern Hemisphere's summer approaching, authorities are moving to help tourism industries salvage something from the wreckage.

Italy, for a long stretch the world's worst-hit country, announced that European Union tourists would be allowed to visit from June 3 and a 14-day mandatory quarantine would be scrapped.

"We're facing a calculated risk in the knowledge that the contagion curve may rise again," Conte said during a televised address.

"We have to accept it otherwise we will never be able to start up again."

In France, the first weekend after the strictest measures were lifted saw many ventures out into the spring sunshine -- and hit the beach.

In the Riviera city of Nice, keen swimmers jumped into the surf at daybreak.

"We were impatient because we swim here all year round," said retiree Gilles, who declined to give his full name.

With the threat of a second wave of infections on their minds, authorities in many countries have asked people not to throng public spaces like beaches as they are made accessible again.

Officials in parts of England on Saturday warned people to stay away from newly reopened beauty spots and avoid overcrowding.

Germany also saw the latest in a growing wave of anti-lockdown protests in many parts of the world, with rallies in major cities bringing together conspiracy theorists, anti-vaccine activists and other extremists.

There were similar protests in France, Switzerland and Poland.

Since emerging in China late last year, the coronavirus has whipped up a catastrophic economic storm, which has left tens of millions unemployed in the United States and many are wondering when a recovery will be possible.

With more than 88,000 deaths and 1.47 million confirmed coronavirus cases, the United States is the worst-hit country on the planet, and the administration of President Donald Trump has faced intense criticism of the way it has handled the crisis.

Former president Barack Obama took a swipe at the response to the pandemic, telling graduates at a virtual commencement ceremony that many leaders today "aren't even pretending to be in charge" -- a remark widely regarded as a rare rebuke of his successor.

Trump is keen to reopen the US economy -- the world's largest -- despite warnings from experts that infections could flare up again if social distancing measures are eased too quickly.

Forty-eight of the 50 US states have now eased lockdown rules to some extent.

Much like Trump and his political allies, Brazil's far-right President Jair Bolsonaro is also keen to end lockdowns, which he claims have unnecessarily damaged the South American nation's economy over a disease he has dismissed as "a little flu".

But the virus has continued its deadly march in Brazil, where the death toll passed 15,000 on Saturday and it became the country with the fourth-largest coronavirus caseload with 230,000 infections.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.