Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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News Network
April 14,2020

Melbourne, Apr 14: As all sporting action across the world has come to a halt due to the coronavirus pandemic, Australian bowlers are pondering as to how Indian skipper Virat Kohli might play in front of no spectators.

India and Australia are scheduled to play a four-match Test series later this year, and it is being speculated that the series might end up taking place without any crowds due to the COVID-19 pandemic.

Australian spinner Nathan Lyon on Tuesday said that it would be interesting to see how Kohli goes about it if he does not get a chance to get the audience behind him.

"He is probably good enough to adapt to any scenario. But I was talking to Mitch Starc the other day and we actually said that if we are playing with no crowd, it'll be quite amazing to see Virat trying to rev up the empty seats," cricket.com.au quoted Lyon as saying.

"It is going to be a little bit different, but Virat is a superstar. He will be able to adapt to any climate that we are able to play in," he added.
During the 2018-19 series, India managed to defeat Australia in Australia for the first time in a Test series.

Australia, at that time were without the services of David Warner and Steve Smith. However, the series later this year promises to be a mouth-watering prospect.

"I am excited about the prospect of India coming out to Australia, it's up there with the biggest series alongside the Ashes. They are an absolute powerhouse of the cricket world, and to have those guys out here is going to be fantastic. Playing in front of crowds or no crowds is out of our control, we have got to follow the advice of all the amazing medical people around the world," Lyon said.

"I have not thought about no crowds or massive crowds, it is just about the opportunity of playing against India again. They had the wood over us last time they came over here but we are a much stronger Australian cricket side at the moment, and I am just unbelievably excited about playing them here at home," he added.

Lyon was slated to represent Hampshire in County Championship this year, however, his stint was called off last week due to COVID-19.
He is Australia's third-highest wicket-taker in the longest format of the game as he has total of 390 wickets in Test cricket.

Lyon was last seen in action in the Big Bash League for Sydney Sixers.

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Agencies
January 14,2020

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News Network
January 13,2020

Mumbai, Jan 13: India captain Virat Kohli indicated at dropping himself down the batting order to accommodate both Shikhar Dhawan and KL Rahul in the playing XI against Australia in the first ODI of the three-match series starting Tuesday.

With vice-captain Rohit Sharma an automatic pick, the team management is left with tough choice of selecting either Dhawan or Rahul in the XI. But the skipper sees no reason why both can't play together.

"Look, a guy in form is always good for the team. ...You obviously want to have the best players available and then chose from what the combination should be for the team. There might be a possibility that all three (Rohit, Shikhar and Rahul) might play. It will be interesting to see what balance we want to take in on the field," Kohli said on the eve of the match.

Asked if he would he be happy to bat lower down the order, Virat said,"Yeah, big possibility. I would be very happy to do so. Look I am not possessive about where I play. I am not insecure about where I bat," said the skipper.

For Kohli, it is more important as to what kind of leadership legacy he leaves behind rather than chase personal glory.

"Being the captain of the team, it is my job to make sure that the next lot is also ready. A lot of the other people might not look at it that way, but your job as a captain is not only to look after the team right now, but also to prepare a team that you leave behind when you eventually pass it onto someone else," he added.

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