Kohli beats Ronaldo, Messi to be sixth most marketable athlete in world

May 22, 2015

New Delhi, May 22: Indian cricket's pin-up boy and Test skipper Virat Kohli has been rated as the world's sixth most marketable athlete.

Kohli, currently leading Royal Challengers Bangalore in the Indian Premier League (IPL), is on the list of 50 athletes, who have been identified as commercially the most viable sportspersons, by SportsPro magazine on Thursday.

kohli marketable1

Canadian tennis player Eugenie Bouchard tops the list, followed by Brazilian football star Neymar and Masters golf champion Jordan Spieth.

Bouchard, 21, is winner of the Women's Tennis Asscociation's (WTA) Most Improved Player award for the 2014 season. She reached two Grand Slam semi-finals and the Wimbledon final last year.

Neymar is a two-time topper of the list, having taken the position in 2012 and 2013. Japanese tennis player Kei Nishikori was the highest new entry on the list at the eighth place.

Formula One racer Lewis Hamilton topped the list a year ago, but dropped to the fifth spot in this year's rankings.

Olympic sprint champion Usain Bolt headed the list in 2011 but has dropped to the 10th spot this year.

The list focuses on marketing potential over the next three years, with athletes from around the world ranked against criteria including age, home market, charisma, willingness to be marketed and crossover appeal.

"As ever, these rankings are not about pinpointing the most commercially valuable athlete in the world today, but rather they are an attempt to identify marketing potential over the next three years," James Emmett, SportsPro editorial director said in a statement on Thursday.

"Eugenie Bouchard has struggled on the court since a standout season in 2014. But she has time on her side, and all the attributes needed to succeed Maria Sharapova and Serena Williams as the face of the most commercially successful women's sport on the planet."

"There is debate every year about who does and doesn't make the list. Our underlying mission is always in identifying athlete marketing bets for the mid-term future. In other words, if you were a sponsor, which athletes are going to provide value for your marketing money, and help build your brand over the next three years?

We're finding the commercial stars of tomorrow, and they are not necessarily the commercial stars of today," he added.

Top 10 most marketable athletes

1. Eugenie Bouchard (Tennis)

2. Neymar (Football)

3. Jordan Spieth (Golf)

4. Missy Franklin (Swimming)

5. Lewis Hamilton (F1)

6. Virat Kohli (Cricket)

7. Stephen Curry (Basketball)

8. Kei Nishikori (Tennis)

9. Katarina Johnson-Thompson (Athletics)

10. Usain Bolt (Athletics)

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May 14,2020

May 14: Veteran South Africa batsman Faf du Plessis has proposed a two-week isolation period for players before and after the T20 World Cup as a way to stage the event as per schedule later this year.

Like other sports, cricketing action too has come to a complete halt due to the coronavirus pandemic. The fate of the T20 World Cup to be held in Australia in October-November is shrouded in uncertainty.

Talking to Bangladesh ODI captain Tamim Iqbal, du Plessis said travel was going to be an issue despite Australia being less affected by the deadly contagion.

"I am not sure... reading that travelling is going to be an issue for lot of countries and they are talking about December or January. Even if Australia is not affected like other countries, to get people from Bangladesh, South Africa or India where there is more danger, obviously it's a health risk to them," du Plessis said.

"But you can go in before the tournament (for) two weeks isolation and then play the tournament and afterwards two weeks isolation," said the former captain.

Several countries across the globe, including South Africa, Australia and India, have travel restrictions in place and the veteran Proteas batsman joked travelling by boat is not an option.

"But I don't know when South Africa will open their travel ban because we can't go there like old days on boats," du Plessis said.

In March, South Africa's ODI series against India was called off after the first match in view of the pandemic.

The coronavirus outbreak, which originated in the Chinese city of Wuhan, has infected more than 44 lakh people worldwide while causing close to 3 lakh deaths.

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January 19,2020

Rome, Jan 19: India's star wrestlers Bajrang Punia and Ravi Kumar Dahiya kicked off the Olympic year in style, winning a gold medal each in their respective weight categories at the Rome Ranking Series here.

The 25-year-old Bajrang staged a remarkable comeback to secure a 4-3 win against USA's Jordan Michael Oliver in the summit showdown of the 65kg freestyle category.

Ravi, who competed in the 61kg category instead of his regular 57kg, also bagged gold after getting the better of Kazakhstan's Nurbolat Abdualiyev 12-2 in his final bout late on Saturday night.

The 23-year-old from Sonepat had made the final round after securing impressive wins over Moldova's Alexaandru Chirtoaca and Kazakhstan's Nurislam Sanayev.

Up against one of India's biggest medal prospects in the Tokyo Olympics, Oliver conceded that it was not his night against Bajrang.

The American lauded the competitive spirit of Bajrang.

"Wasn't my night… but I got a lot of work to do to be where I want to be! Hats off to @BajrangPunia dude is heck of a competitor! Until next time my friend," the American tweeted.

Bajrang had to sweat it out in the first round against Zain Allen Retherford of the USA before prevailing 5-4.

In the quarterfinal, the ace Indian wrestler went past another American Joseph Christopher Mc Kenna 4-2, before getting the better of Vasyl Shuptar of Ukraine 6-4 in the semi-finals.

However, it was curtains for Jitender in the 74kg and world championship silver medallist Deepak Punia in the 86kg category.

Jitender won his first bout against Denys Pavlov of Ukraine 10-1 before going down in the quarterfinals against Turkey's Soner Demirtas 4-0.

Jitender got a chance to fight in the repechage after Demirtas entered the final, but the Indian wasted the opportunity, losing 2-9 to Daniyar Kaisanov of Kazakhstan.

In the 86kg category, Deepak crashed out in the opening round, losing 1-11 to Ethan Adrian Ramos of Puerto Rico.

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March 7,2020

Melbourne, Mar 7: He will be supporting Australia for sure but former pacer Brett Lee feels an Indian victory in Sunday's T20 Word Cup final could be a "start of a major breakthrough" for the women's game in the cricket-mad country.

India and Australia will lock horns in what is expected to be a blockbuster title clash at the Melbourne Cricket Ground.

"As an Australian, I'd love nothing more than for (Meg) Lanning's team to do the job. But if India were to win the World Cup for the first time, victory would do so much for women's cricket in a country that already adores the sport," Lee wrote in an ICC column.

"This could be the start of a major breakthrough, particularly with the amount of talent that is coming through."

The former speedster said Australia will have to look for ways to counter the in-form 16-year-old Shafali Verma.

"In Shafali Verma, India boast one of the most talented players in the world and you feel that for Australia to win the game, dismissing her will likely be their first job.

"I've been so impressed with the opener - it's staggering to believe she's only 16 with the confidence she has in her own ability and the way she strikes the ball so cleanly.

"She's such good fun to watch and I'm not sure the women's game has seen anyone like her for such a long time."

Shafali has been the star of the tournament, having amassed 161 runs at a strike rate of 161, consistently providing India solid starts, and that was not lost on Lee.

"To be the world's best T20 batter already shows just how far she has progressed in such a short space of time and the experience in this tournament will hold her in good stead for years to come.

"Even with the way she's played in Australia and her fearless brand of cricket, you still get the feeling she has more to come as well."

He reckoned Shafali may have another big score awaiting her.

"She's got a big score in her locker and there's probably no better place to do that than the MCG. Shafali is already a record breaker but if she can steer her side to their first Women's T20 World Cup title at just 16, then the sky really is the limit for her career."

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