Meet Dr Priyanka PV who teaches management subjects artfully

Aysha Tanisha & Sabika Lobo
November 3, 2017

"Relentlessly chase your dreams. Think out of the box. Work in a way that success follows you through your actions. Work hard. Work silent."

Wording and trotting along these lines is Prof. Dr Priyanka P.V, who went on to become an icon in the area of teaching. Being a passionate educationist, professor, mentor and a guide, she set a mission to impart education to MBA students. In fact, it was her teaching technique that became the talk of the town. She revolutionized teaching the day she brought 'Candy Crush' and 'Temple Run' to the forefront in relation to management subjects.

What can be a better tool to teach the 21st century students other than the Smartphone? She has smartly converted this weakness of the impressionable minds into her weapon. This is her way of triggering her students’ creativity. Currently she is the Director of Philip Kotler Center for Advanced Marketing, UAE. She uses social media as a teaching pedagogy tool. You may find her use YouTube in the class for playing the number 'Jhoota Hai Japani', just to find out later that it was her way of teaching globalization. Her capability of delivering lectures with innovation and a pinch of love is what makes it effective. In fact, it’s the simple, easy to understand, remember and utilize approach that brings out the best in students.

Passion, commitment, dedication and hard work is descriptive of Prof. Dr Priyanka P.V . She has set her soul into shaping students irrespective of their diverse background. She is all ears to her students.

She has a weightage of 30 research papers to date in leading institutions both in India and abroad to her credibility. She is a reviewer and editorial board member for leading journals across the globe. She has authorized a book titled 'Social Media And Marketing  Strategy In The Indian Retail Industry.' Books on Social Media Marketing for Business Expert Press and Product and Brand Management for Pearson Publishers are her works in progress.

She draws her ideologies from author Robin Sharma on success, life and ambition which she profusely shares with her students.  She also keeps social service very close to her heart. She is sponsoring two children for education to World Vision India. She does fund raising activities for an orphanage which has specially challenged students.

Awards

Dr Priyanka has been recognized with many awards for her outstanding contribution to the field of education and research. She has received 8 awards so far. A few awards include Jain University-Distinguished Alunmni Award-2017, AIMS-Outstanding Young Woman Management Teacher Award,  Outstanding Contribution For Education Excellence in Karnataka, Prime Time Media, New Delhi, 2016, Oustanding Academic Scholar, Alliance University Alumini Association, 2015 Indian Achievers Award in the field of Education and Research, New Delhi – 2014 Global Achievers Awards for Excellence in Education, Dubai - 2014 Pride of India Award In Education, Bangalore, 2014 MTC Global Award of Excellence in Innovative Teaching Pedagogy, Bangalore- September,2014 Young Educator and Researcher Award, Coimbatore - September, 2014.

Comments

Nirupama Aiyer
 - 
Thursday, 8 Mar 2018

Priyanka mam, my mentor, my support system, my lifeline. Today whatever I am is because of her. I am Nirupama, Priyanka mam's student. She has achieved so much and I feel proud to say I am her student. I love you mam. Miss you so much.  To the team of coastal digest, you should write more articles on Priyanka Mam for she has used innovative teaching and done a lot in the field of education. 

 

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Media Release
January 9,2020

Education sector is set to witness one of the biggest changes in its history in the coming future in India. Emerging trends will help shift the curriculum from strictly marks based to one which takes into account a student’s overall development. Efforts are being made to make education more industry based as most of what students currently study is not something which they use when they join companies. 

The New Education policy aims to provide free education to girls, develop world class industrial workforce that is at par with global standards and provide spiritual learning for sound mental health. With the help of technological tools teachers will be able to instill and home more creative and independent thinking, problem solving and soft skills among children which have a direct impact on their ability to find good jobs in the corporate world.

Technology has already been the catalyst in overcoming some of these challenges and is now all set to underpin the emerging trends in education which will cater to the demand of individuals, learners, institutions and the industry in general. Some of the education trends powered by technology will be Augmented Reality and Gamification, Interest based learning, social and emotional learning, self paced learning, Internet of things (IoT), Block chain and the use of LTE chrome books. 

Here are the views of some of our education experts on the future of education industry in 2020 and beyond:

Dr. Narendra Shyamsukha, Founder & Chairman, ICA Edu Skills

Vocational training in India is all set to see a rise with many virtual and augmented reality simulations helping students learn and practice job skills that will result in direct employment. Vocational training courses will not only enable students to acquire different techniques but will come in handy if students want to get that extra skill which gives them an upper hand over other candidates while appearing for job interviews. Vocational training in institutes and schools will help reduce the burden on regular curriculum as education itself will become more diversified with students focusing not only on theoretical study but also on the other aspects. This will help those students in particular who have not completed primary or secondary education and have entered workforce age without these credentials.  Vocational courses require no particular experience and can be completed in a short duration and with greater use of technology in the coming years it will be way easier to impart the teachings that will enable students to get industry based jobs. 

Dr. RL Raina, Vice Chancellor, JK Lakshmipat University, Jaipur

The overall education system in India is all set to undergo a massive change in 2020 and beyond as both government-based and private educational institutions like schools and colleges will embrace technology to provide new methods of learning to students. Artificial Intelligence (AI) and Internet of Things (IoT), among others will equip students with skill sets and competencies that they can employ on the job and in the industries that they choose to work with. It is not news that India has an acute shortage of teachers at elementary, secondary and even at the higher levels of education. Ministry of Human Resource Development (HRD) of the Government of India states that there is a shortage of over a million teachers across the country. And, the usage of these new technologies in Indian classrooms is the need of the hour. The growing penetration of mobile phones in the country has helped students learn anywhere and at any time, which has prompted institutions to use digital tools for teaching as they help students learn at their own pace without feeling the pressure to match their peers. This will help every student form a basic understanding of the main concept which is crucial to the subject. The new trending technologies of today will also play a massive role in breaking down difficult concepts to students with the help of live examples, the details of which they can pay close attention to, thanks to unprecedented developments in Information and Communication Technology (ICT).  

Mr.Rachit Jain, Founder & CEO,Youth4Work

The New Year will be considered as a silver lining for the Indian job market. About 41% of respondents said the job market will be positive in the Year 2020. The major hiring trends for 2019 were automation, artificial intelligence and were more driven by niche skills, new-age positions and roles. Though the initial quarter of 2020 looks little gloomy since the GDP growth has gone down and the organisations are being cautious for their expansions or new initiatives, the second half of the year looks promising in terms of job opportunities of the companies resume looking at business expansion and new initiatives. In terms of salary and increments, various HR firms and experts believe the year 2020 will see a muted activity. According to the latest Q3 2019 Salary Budget Planning Report released by Willis Towers Watson, salaries in India are projected to rise 10 per cent in 2020, marginally higher than the actual increase (9.9 per cent) in 2019.

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coastaldigest.com news network
June 29,2020

Dubai, Jun 29: Saeed bin Ahmed Al Lootah, a pioneering Emirati businessman and the founder of the world's first Islamic bank, is no more. He breathed his last on June 28.

Born in 1923, Saeed was instrumental in setting up the Dubai Islamic Bank (DIB) in 1975 to provide the community with a Sharia-compliant alternative to conventional banking.

He established several companies, organisations and societies, including the Dubai Consumer Cooperative. He also established the Islamic Education School in 1983 and the Dubai Medical College for Girls in 1986.

In 1992, Haj Saeed established the first College of Pharmacology in Dubai. Later he launched the Dubai Centre for Environmental Research, the Dubai Specialised Medical Centre, and the Medical Research Labs for health control and research into medicinal herbs and Islamic (Nabawi) medicine. He also set up an orphanage.

Saeed bin Ahmed Al Lootah was a self-made businessman who progressed from being a seafarer and trader to an accomplished tutor, author, economist, banker, entrepreneur, businessman and visionary community leader.

According to details available on the S.S. Lootah Group website, his "fervent adherence to the core values of education, cooperation and economy" helped empower "people to excel at everything they do".

"He realised the need to build permanent houses and ventured into construction. His 'capital' at that time were his skills, knowledge and hard work," the website said.

He laid the foundation of S.S.Lootah Contracting Company as a joint venture with his brother Sultan in 1956. "With the enduring values of education, cooperation and economy set as the foundations of his work, Haj Saeed started a number of businesses as well as not-for-profit education and research ventures, with an aim to serve the people of the UAE.

"Thanks to his vision and leadership, our home grown ventures continue to demonstrate unique values that extend well beyond its functional benefits - creating greater economic, social and environmental benefits for people in UAE and beyond."

Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, took to Twitter on Sunday to offer his respects.

Sheikh Mohammed said: "He was a trader who started with nothing. His touch is visible in several aspects of the Dubai economy."

Calling the deceased a "wise and smart man", Sheikh Mohammed said: "May Allah bless his soul and grant his family the strength to endure and persevere."

Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, also paid his respects. "He combined economic leadership with charitable work. He launched charitable educational institutions and sponsored many orphans. His memory will live on. May Allah have mercy on him and grant his family patience."

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coastaldigest.com web desk
June 9,2020

With the steep hike in excise duty in the past couple of months, an average consumer of petrol now pays over 275% in taxes to centre and states on a litre of the fuel.  The base price of petrol is just about Rs 18. The taxes are close to Rs 50 and the pump price is over Rs 72.

India imports 85% of all its crude oil demand.  After a steep hike in excise duty in the past two months despite a hold on daily price revisions by the oil public sector undertakings (PSUs), Indian consumers now pay 275% collectively in excise duty to state and centre. 

The central government hiked excise on petrol and diesel by Rs 10 and Rs 13 respectively last month. The excise duty on petrol is taxed around Rs 33-a-litre while the same on diesel it is Rs 32.

The Value-Added Tax (VAT) on both petrol and diesel is Rs 16.44 and Rs 16.26 respectively. Both the taxes together are around Rs 49 while it is sold at petrol pumps at 73-per-litre.

These two taxes cumulatively account for 69% of tax which is higher than anywhere else in the world. The same is taxed at 19% in the US, 47% in Japan, UK 62% and 63% in France. The government does not pass on the benefit of lower crude oil prices to the customer.

It is to be noted that Indian consumers continued to pay Rs 70-a-litre even when crude oil prices hit a paltry US $ 20-a-barrel on April 12.

Former finance minister and Congress leader recently took a jab at the Centre over rising prices stating, “Fuel selling prices raised twice in two days, following tax hikes two weeks ago. This time to benefit oil companies. Government is poor, it needs more taxes. Oil companies are poor, they need better prices. Only the poor and middle class are not poor, so they will pay”.

Comments

Lovely indian
 - 
Wednesday, 10 Jun 2020

Acche din for modi bakth....lets enjoy

 

you need only ram mandir and NRC

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