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New ad film focuses on pregnancy bias in corporate world

[email protected] (Agencies)
December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
July 6,2020

Mumbai, Jul 6: Mumbai Police on Monday recorded the statement of filmmaker Sanjay Leela Bhansali in connection with actor Sushant Singh Rajput's death.

The director arrived at Bandra Police Station on Monday morning to give his statement.

As per reports, late actor Sushant was approached by Bhansali for his 2013 film "Goliyon Ki Rasleela: Ram-Leela". However, Sushant could not take up the offer reportedly due to his contract with a production house. Later Ranveer Singh was signed for the role. The female lead was played by Deepika Padukone and the film turned out to be a commercial success.

Meanwhile, Mumbai Police has, over the past weeks, recorded statements of Sushant's family, staff, a few of his friends, and Rhea Chakraborty, besides filmmaker Mukesh Chhabra and actress Sanjana Sanghi who worked with the late actor in his upcoming last film "Dil Bechara".

Sushant Singh Rajput was found hanging in his Mumbai residence on June 14. The actor's postmortem report stated his death was a suicide.

Within a few days of the actor's death, a complaint was filed by advocate Sudhir Kumar Ojha in the court of Chief Judicial Magistrate in Bihar's Muzaffarpur. The case filed regarding the actor's death was against eight Bollywood personalities including Bhansali, Salman Khan, Karan Johar, Aditya Chopra and Ekta Kapoor.

Mumbai Police is investigating the death of the actor, though many fans on social media have been demanding a Central Bureau of Investigation (CBI) probe into the case.

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Agencies
August 4,2020

New York, Aug 4: National Award-winning documentary "Son Rise" and Geetu Mohandas-directed "Moothon" were among the films that took home the big honours at the 20th New York Indian Film Festival (NYIFF), which switched to a virtual edition this year amid the ongoing Covid-19 pandemic.

Over 45 feature-length narratives, shorts and documentaries from the Indian subcontinent were showcased at the festival’s virtual edition that ran for 10 days beginning July 24.

The films programmed were in various languages including Assamese, Bengali, Haryanvi, Hindi, English, Ladakhi, Maithili, Malayalam, Marathi, Nepali and Tamil.

The award ceremony for the festival was held virtually Sunday, with the filmmakers, cast, award winners and festival officials joining from across India and the US.

The award for the Best Documentary (Short) went to Saurav Vishnu-directed "Tailing Pond", which highlights the "horrifying effects of uranium extraction on the health of the indigenous population" of Jadugoda, Jharkhand.

"Son Rise" by Vibha Bakshi won the award for Best Documentary (Feature).

The documentary had won the National Award for the Best non-feature film in 2019 and was among the two centrepieces hosted by the festival this year. NYIFF called "Son Rise" “a powerful documentary about patriarchy in Haryana and efforts by a few good men to bring meaningful change in the society.”

The award for Best Short (Narrative) went to Sanat Ganu's "Arabian Nights". The narrative focuses on a child, his imaginary friend and a family that attends a conference where the attendees believe the earth is flat.

Director and scriptwriter Sudhanshu Saria accepted the award for Best Screenplay for "Knock Knock Knock". Saria’s screenplay “explores the lonely life of a man, an unlikely friendship that may or may not be real.”

Sanjana Dipu won the award for Best Child Actor for "Moothon" for her performance of a teenager in search of a brother.

Garggi Ananthan won the Best Actress award for her role as Kalyani in the film "Run Kalyani" and the Best Actor award went to Malayalam star Nivin Pauly for "Moothon". The award for the Best Director went to 23-year old Achal Mishra for "Gamak Ghar".

"Moothon" won the award for Best Film and its director Mohandas accepted the award for the film, which is "about love and loss that travels from the quiet, lush beaches of Lakshadweep to the mad hustle-bustle of the streets of Mumbai."

Produced by award-winning Indian film director and writer Anurag Kashyap, "Moothon" had premiered at last year’s Toronto International Film Festival.

NYIFF festival director Aseem Chhabra said that the process of searching for films for the festival began last fall and they were ready to showcase them to audiences in New York in April but had to change plans for the festival due to the pandemic.

"I know the best way to enjoy films is in a theatre with the audience and have live interactions, conversations. But the virtual festival is the next best option and in the process, we have been able to reach out to a much larger audience in the US, North America as well in several other countries.”

NYIFF said that a virtual edition expanded the reach of the festival and audiences from 95 countries were able to access and view the films.

Dr Nirmal Mattoo, Chairman of the Indo-American Arts Council, co-founder and owner of Atlantic Dialysis Management services, the largest private dialysis provider in New York State, said NYIFF works with an independent jury - filmmakers, film professors, writers and critics.

Indo-American Arts Council (IAAC), the leading cultural organisation, presents the festival.

"The Covid-19 pandemic has forced the closure of theatres but we believe that in such trying times arts, including films are even more important for the community’s well-being. So, this year we have decided to bring the films directly into your living rooms.” IAAC Vice-Chairman Rakesh Kaul had said.

The New York Indian Film Festival is the oldest Indian film event in North America. Over the years, the festival has held New York premieres of a wide range of films, many of them critically acclaimed, including "Monsoon Wedding", "The Namesake", "Slumdog Millionaire", "Shahid", "Dum Laga Ke Haisha" and "Gangs of Wasseypur". 

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News Network
February 24,2020

New Delhi, Feb 24: Indian Idol 11 winner is Bhatinda's Sunny Hindustani. Sunny, who mostly sang Nusrat Fateh Ali Khan's songs on the show, won the coveted trophy. The Bhatinda boy took home the Indian Idol 11 trophy along with the prize money of Rs 25 lakh, a car and a singing contract with T-Series.

Sunny's entry on the show was much-talked-about. His soul-soothing voice had mesmerised the judges on the audition day itself as he sang Afreen Afreen. He got a standing ovation and former Indian Idol 11 judge Anu Malik even said that he felt as if Nusrat Fateh Ali Khan himself was performing on the Indian Idol stage. His audition video had gone viral after Anand Mahindra shared it on social media.

On the finale night, Sunny sang a medley of songs, which included Mere Rashke Qamar and Halka Halka Suroor. Ayushmann got emotional seeing Sunny's journey on screen. He said, "Hum na actor bade self-obsessed hote hain. Humein lagta hai hamari struggle sabse achchi hai, sabse badi hai. Inke saamne toh kuch hai he nahi. Jahaan se aye hai, jitna hunar inke paas hai...mujhe lagta hai inki maa sabse ameer hain."

The first and second runner-up of the show Rohit Raut and Ankona Mukherjee got Rs 5 lakh each, while Ridham Kalyan and Adriz Ghosh who were fourth and fifth on the show, took Rs 3 lakh home. Every finalist also received Rs 1 lakh cheque from Lotus Herbals and gift hampers from the sponsors.

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