New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
April 28,2020

Los Angeles, Apr 28: A top-secret documentary feature about former first lady Michelle Obama is set to start streaming worldwide on Netflix from May 6.

According to The Hollywood Reporter, the doc shares its title with Michelle Obama's best-selling 2018 memoir "Becoming" and recounts some of the same history of her life.

"Becoming", like the best documentary feature Oscar winner "American Factory", comes from Higher Ground, the production company run by former President Barack Obama and the former first lady, which has an exclusive pact with the streamer.

The documentary marks the feature directorial debut of cinematographer Nadia Hallgren known for her work on "Trouble the Water", the 2008 indie about a couple surviving failed levees, bungling bureaucrats, and their own troubled past and a portrait of a community abandoned long before Hurricane Katrina hit.

"Becoming" also picks up where that story left off by following her on the 34-city tour that she undertook while promoting her book.

"Those months I spent traveling meeting and connecting with people in cities across the globe drove home the idea that what we share in common is deep and real and can't be messed with.

"In groups large and small, young and old, unique and united, we came together and shared stories, filling those spaces with our joys, worries and dreams. We processed the past and imagined a better future. In talking about the idea of 'becoming,' many of us dared to say our hopes out loud," Michelle Obama said in a statement.

The former first lady also addressed the ongoing coronavirus pandemic.

"It's hard these days to feel grounded or hopeful, but I hope that like me, you'll find joy and a bit of respite in what Nadia has made. Because she's a rare talent, someone whose intelligence and compassion for others comes through in every frame she shoots.

"Most importantly, she understands the meaning of community, the power of community, and her work is magically able to depict it.

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News Network
July 9,2020

New Delhi, Jul 9: Several Bollywood celebrities including Anil Kapoor, Shatrughan Sinha and Anupam Kher mourned the demise of actor Jagdeep.

The veteran actor, whose real name was Syed Ishtiaq Ahmed Jafri, passed away on Wednesday. He was 81.

Anil Kapoor took to Twitter soon after the demise of the 'Sholay' actor and remembered working with him in 'Ek Baar Kaho.'

"Jagdeep Saab was one of the greatest actors of India...I was his huge fan & was lucky enough to have worked with him in Ek Baar Kaho & many more films...he was always extremely supportive & encouraging...sending my heartfelt condolences & prayers to my friend Javed & family," tweeted Kapoor.

Senior actor Anupam Kher also took to Twitter to express grief. He also recalled a conversation that he had with the late actor about how difficult it is to make people laugh.

"Ek Aur sitaara zameen se aasmaan mein jaa pahucha. #Jagdeep saab hindi film jagat ke eik bahut hi behtareen kalakar the. Eik hasya abhineta ke naate unka koi saani nahi tha. Eik party mei bahut saal pehle unhone mujhse kaha tha, "barkhurdaar! hasna aasan hai, hasaana bahut mushki hai," aapki kami bahut khalegi," tweeted Kher.

Shatrughan Sinha penned a long note for the departed actor on Twitter.

"Deepest condolences on the sad demise of veteran actor, comedian par excellence, iconic #Jagdeep. He was a great human being & very down to earth. I was not only his neighbour during my initial years but also bought my first car 'Austin' from him," he wrote.

"I had the privilege of working with him in many films including late & great #HarmeshMalhotra films & of course in #RatanMohan Jaggu. He will be remembered for the joys & laughter he brought on screen effortlessly, right from Hum Panchi ek daal ke to the epic #Sholay, entertaining us for almost 6 decades," he added.

Sinha ended the note by extending condolences to his family.

"We have lost one of the finest comedians....the great 'Sholay' of an actor 'Soorma Bhopali'! You will remembered through your legacy & will be fondly missed too. Heartfelt prayers & strength to his sons, wonder actor @jaavedjaaferi @NavedJafri & family. Rest in peace," tweeted Sinha.

Riteish Deshmukh and Genelia Deshmukh also took to Twitter to condole the demise of the veteran actor.

"Thank you #Jagdeep sahab for enriching our lives with laughter and happiness that will be cherished for a lifetime. Rest In peace Sir. Deepest Condolences to the family, friends and millions of his fans(just like me)," tweeted Riteish.

"Dearest @jaavedjaaferi @NavedJafri_BOO @MeezaanJ am extremely sorry for your loss. May god give you strength in this difficult time. Big hug," he added.

Riteish's wife and 'Jaane Tu Ya Jaane Na' actor Genelia tweeted, "RIP Jagdeep Sahab ... Remember shooting with you during Life Partner and cracking up with laughter all through the scene.. I consider myself extremely fortunate to have got that chance to work with you.. All my condolences to the family."

Actor Abhishek Bachchan also took to Twitter to express sorrow.

"May you rest in peace Jagdeep sahab. Thank you for filling our lives with smiles," he tweeted.

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News Network
January 13,2020

Mumbai, Jan 13: On the ongoing protests against new Citizenship Law, Bollywood actor Zeeshan Ayub said that everyone has been exposed and the common man has understood everything and the right-wing people cannot make a fool out of them by giving vague statements.

Talking to ANI, Zeeshan said, "Law is supposed to give the citizenship but the way in which the criteria have been changed is the trouble here."

Disagreeing to the continuous statements put forward by the BJP government that CAA is not a hindrance to the citizenship, the actor further said, Things are clear now, people have now understood the facts, the people and the intention behind are now exposed,.. they can't make a fool out of common people any more."

Zeeshan said it actually the other way round, those people are the ones who are misleading the general public by fluctuating their own statements. "Home minister said something, the next day something else is being said in the Ram leela..people are getting confused., the 'Ranjahanna' actor added.

He further said, "Earlier it was Hindu-Muslim propaganda, but that didn't work, so now you are making it a case between two political parties.. basically you are changing your own statements." When asked about his take on the ongoing JNU Violence, the actor said the members of the alleged political party itself have come out and explained their part in the case and yet no action has been taken.

The actor finally said that people should develop a sense of humanity.

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