New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
March 21,2020

Mar 21: Singer Sonu Nigam has decided to extend his stay in Dubai as he believes travelling amid the coronavirus outbreak can put people around him at risk.

The singer was in the Himalayas earlier and wanted to come to Mumbai for a concert scheduled for March 6 but it got postponed due to COVID-19 pandemic.

He then decided to head to Dubai to be with his wife and son and has been there since a few weeks.

"I am fortunate that my wife and my son are in Dubai. My son studies here and I keep travelling here a lot, Dubai is like my second base. But my father, sister are alone in India. I wanted to come back to India and be at my father's side but I realised that if I do that, I'll be exposing him to the risk of me carrying this virus, who knows the extent of the danger," Sonu told

The 46-year-old singer said everybody is taking precautions and he wants to ensure that the health of those around him isn't at risk.

"I thought let's not outsmart the virus. I thought it's better for me to stay for a bit (till things go normal). Coming back to India, and then going in quarantine will still be a risk.

"I came to Dubai and I thought I'll be able to go back to India but I didn't know it's going to be such an issue eventually. But we are fine here."

On Friday, singer Kanika Kapoor become the first Bollywood celebrity to test positive for the deadly virus in the country and has said she is under complete quarantine and medical care.

The UP police later booked the singer for negligence and committing acts that are likely to spread disease dangerous to life after she attended at least three gatherings in Lucknow, including a party where political leaders were present.

When asked if his decision of staying back was in anyway related to what happened to Kanika, Sonu said that wasn't the case.

"The last time I was contemplating coming to India was on March 16 night, but thankfully my flight got cancelled. Then from March 17, there was this regulation from the government of India that you have to go on a self quarantine for 14 days, compulsorily. I decided I shouldn't take a chance. Being a potential carrier is the worst thing," he said

In Dubai, the singer said the family is taking extreme precautions.

"We all are being safe, staying indoors, not gathering with many people. Careless people shouldn't be around you at this point, people who are too brash, that 'oh nothing will happen.' I don't allow such people in my vicinity. I'm.very hygiene conscious anyway." said the singer.

Sonu said he will be conducting a live music concert on his social media on Sunday.

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News Network
June 6,2020

New Delhi, Jun 6: Actor Ayushmann Khurrana took the internet by storm as he posted a picture of himself in the dark 'Joker' avatar on Saturday.

Artist Swapnil Pawar transformed Khurrana into the 'Joker' through his artwork which the actor posted on his Instagram.

"Do I really look like a guy with a plan? You know what I am? I'm a dog chasing cars. I wouldn't know what to do with one if I caught it ... I'm an Agent of Chaos!" Khurrana quoted a famous dialogue from the film 'Joker' in the caption.

The 35-year-old actor, who hasn't played an outright negative role in his career further revealed his fascination for negative characters in the caption.

"Sinister, menacing, evil, cold, conniving yet brilliant, genius - have always thought of playing a negative character like Joker. Thank you @swapnilmpawar for reading my mind and this incredible artwork!" he wrote.

Khurrana believes that though it is good to portray different roles and he would love to play a negative character but the message at the end should be positive.

"I will be happy to play a negative character. I would love to play a morally corrupt person. That will be out of my realm. But the message, at the end of the day, should be positive. I don't want to endorse wrongdoings on screen," he said.

The new look of the 'Article 15' actor won hearts as the post was flooded with scores of comments from his fans.

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Agencies
August 4,2020

New Delhi, Aug 4: Almost two months after the demise of late Bollywood actor Sushant Singh Rajput, actor Preity Zinta on Tuesday watched his last film 'Dil Bechara' for the second time and said it was an 'emotional roller coaster'.

The 'Kal Ho Na Ho' actor shared a picture of one of the scenes from the film on Instagram and thanked film director Mukesh Chhabra for doing justice to the 'Kai Po Che!' actor's last film.

"Saw #Dilbechara again Thank you @castingchhabra for doing full justice to Sushant's last movie," she wrote in the caption.
"It was surreal, a tearjerker and an emotional roller coaster all the way," she added.

She also praised Sushant's co-actor Sanjana Sanghi for doing a "fab job" in the film which happens to be her debut flick.

"@sanjanasanghi96 U and the rest of the cast did a fab job. Congratulations to all of you. #Bittersweet #MissU," the 45-year-old actor further wrote.

Produced by Fox Star Studios, 'Dil Bechara' has been adapted from the famous John Green novel 'The Fault In Our Stars.'

Rajput was found dead at his Mumbai's Bandra residence on June 14.

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