New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
February 24,2020

New Delhi, Feb 24: Indian Idol 11 winner is Bhatinda's Sunny Hindustani. Sunny, who mostly sang Nusrat Fateh Ali Khan's songs on the show, won the coveted trophy. The Bhatinda boy took home the Indian Idol 11 trophy along with the prize money of Rs 25 lakh, a car and a singing contract with T-Series.

Sunny's entry on the show was much-talked-about. His soul-soothing voice had mesmerised the judges on the audition day itself as he sang Afreen Afreen. He got a standing ovation and former Indian Idol 11 judge Anu Malik even said that he felt as if Nusrat Fateh Ali Khan himself was performing on the Indian Idol stage. His audition video had gone viral after Anand Mahindra shared it on social media.

On the finale night, Sunny sang a medley of songs, which included Mere Rashke Qamar and Halka Halka Suroor. Ayushmann got emotional seeing Sunny's journey on screen. He said, "Hum na actor bade self-obsessed hote hain. Humein lagta hai hamari struggle sabse achchi hai, sabse badi hai. Inke saamne toh kuch hai he nahi. Jahaan se aye hai, jitna hunar inke paas hai...mujhe lagta hai inki maa sabse ameer hain."

The first and second runner-up of the show Rohit Raut and Ankona Mukherjee got Rs 5 lakh each, while Ridham Kalyan and Adriz Ghosh who were fourth and fifth on the show, took Rs 3 lakh home. Every finalist also received Rs 1 lakh cheque from Lotus Herbals and gift hampers from the sponsors.

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News Network
May 8,2020

London, May 8: Actor Florence Pugh says the most terrifying aspect of starring in the upcoming superhero film "Black Widow" was doing the Russian accent.

In the Marvel Cinematic Universe's stand-alone film, the Oscar-nominated actor plays Yelena Belova, a sister-figure to Scarlett Johansson's Natasha Romanoff/ the titular Black Widow who was trained in the Red Room.

"I was scared because my Russian accent was going to be out there and I didn't know what it sounded like.

"I'm also playing a character who no-one's seen before but they've read about her. I didn't know whether people were going to hate me!" Pugh told ELLE UK for its June issue.

The 24-year-old actor also said the idea of joining the MCU itself was quite "daunting".

"When you think of Marvel, it's big and daunting. Especially being a relatively small actor to look at it and go, 'Oh! I'm going to be a part of this', that's a big decision," she said.

"Black Widow", which was scheduled to hit the theatres on May 1, will now release on November 6 due to the coronavirus pandemic.

Directed by Cate Shortland, the film also stars David Harbour and Rachel Weisz.

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News Network
May 14,2020

Mumbai, Mar 14: Animal Planet has announced a new documentary "The Zoo: COVID-19 And Animals", which seeks to explore the effects of coronavirus on animals.

The special will see Dave Salmoni, Animal Planet’s big cat expert, talking to a number of experts, from the World Health Organization to wildlife biologists, in order to find out how COVID-19 is affecting animals and what pet owners can do to safeguard them.

The issue came to forefront when a four-year-old Malayan tiger tested positive for COVID-19 at Bronx Zoo in New York.

The documentary will feature chief veterinarian of Bronx Zoo, who will give an update on the big cats and their treatment, and also Dr Peter Embarek from WHO's COVID-19 Task Force, who works particularly on all aspects of the virus related to animals.

In a statement, Salmoni said, "When news about Nadia the tiger came out the questions immediately began; what about my pets? How do I keep my animals and family safe? We’re going to answer these questions and more through this documentary."

"We're speaking to a wide range of experts from the World Health Organization, to wildlife biologists, to veterinarians. We are at war with this disease and so we get down to the nitty-gritty, and discuss practical questions about daily lives with our pets," he added.

Sai Abishek, Director – Content, Factual & Lifestyle Entertainment – South Asia, Discovery, said, "We have been the forefront of busting myths around novel coronavirus with international documentaries. With this latest film, we take a hard look at how animals are being treated during such a crisis and the safety measures that can be taken to keep both, the people and their pets healthy."

"The Zoo: COVID-19 And Animals" will premiere on May 17 on Animal Planet, Animal Planet HD and Discovery Plus app.

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