New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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Agencies
June 6,2020

Hollywood star Angelina Jolie feels discrimination and impunity cannot be justified in any way, and says she hopes people in the US can come together to "address the deep structural wrongs in our society".

The Oscar-winning star, who turned 45 on Thursday, also donated $200,000 to the NAACP Legal Defense Fund, reports people.com.

"Rights don't belong to any one group to give to another. Discrimination and impunity cannot be tolerated, explained away or justified. I hope we can come together as Americans to address the deep structural wrongs in our society," Jolie said.

"I stand with the NAACP Legal Defense Fund in their fight for racial equality, social justice, and their call for urgent legislative reform," she added.

Meanwhile, the actress celebrated her birthday amid lockdown with her six children -- Maddox, 18, Pax, 16, Zahara, 15, Shiloh, 14, and 11-year-old twins Knox and Vivienne.

The actress and activist has been active since the COVID-19 pandemic spread around the world and has donated to different organisations.

Jolie previously donated $1 million to No Kid Hungry, the organisation working to feed children during the COVID-19 pandemic.

"I knew that there were problems in America, that there was poverty, but I could not believe when I realised how many school children in America were dependent on a meal to not go hungry. I was so disgusted that we have gotten to this point as a country and that we would let the most vulnerable be in such a state. I can't imagine what it feels like for those parents," she said while opening up about her reason to get associated with the organisation.

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News Network
July 6,2020

Jul 6: Tony Award-nominated actor Nick Cordero, who specialized in playing tough guys on Broadway in such shows as Waitress, A Bronx Tale and Bullets Over Broadway, has died in Los Angeles after suffering severe medical complications after contracting the coronavirus. He was 41.

Cordero died Sunday at Cedars-Sinai hospital after more than 90 days in the hospital, according to his wife Amanda Kloots. “God has another angel in heaven now,” she posted on Instagram. “Nick was such a bright light. He was everyone’s friend, loved to listen, help and especially talk. He was an incredible actor and musician. He loved his family and loved being a father and husband.”

Nick Cordero entered the emergency room on March 30 and had a succession of health setbacks, including mini-strokes, blood clots, septis infections, a tracheostomy and a temporary pacemaker implanted. He had been on a ventilator and unconscious and had his right leg amputated. A double lung transplant was being explored.

Kloots, sent him daily videos of her and their 1-year-old son Elvis, so he could see them if he woke up, and urged friends and fans to join a daily sing-a-long. A GoFundMe page to pay for medical expenses has raised over $600,000.

“I tell him, I say, ‘You’re gonna walk out of this hospital, honey. I believe it. I know you can,’” she told “CBS This Morning” over the summer. ”‘We’re gonna dance again. You’re gonna hold your son again.’ My line is, ‘Don’t get lost. Get focused.’”

The lanky Cordero originated the menacing role of husband Earl opposite his estranged wife, played by Jessie Mueller, in Waitress as well as the role of Sonny in Chazz Palminteri’s A Bronx Tale. It was at Bullets Over Broadway where Cordero met his wife. The two married in 2017.

Cast members from “Waitress” — Jessie Mueller, Keala Settle, Kimik Glenn and songwriter Sara Bareilles — helped raise money for Cordero by covering his song “Live Your Life.” Sylvester Stallone sent a video with best wishes.

Kloots had said that it was difficult to tell whether Cordero understood what happened to him, but said he could respond to commands by looking up and down when he was alert.

Her husband played a mob soldier with a flare for the dramatic in Broadway’s Woody Allen 1994 film adaptation of Bullets Over Broadway, for which he received a Tony nomination for best-featured actor in a musical. He moved to Los Angeles to star in Rock of Ages.

On the small screen, Nick Cordero appeared in several episodes of Blue Bloods and Law & Order: Special Victims Unit, and he had a role in the film Going in Style.

Actor and guitarist for Bruce Springsteen, Stevie Van Zandt offered Cordero his first TV acting gig in the final episode of Lilyhammer. After he was hospitalized, Van Zandt teamed up with Constantine Maroulis and Vincent Pastore to make a video performing “Live Your Life.”

Cordero was last onstage in a Kennedy Center presentation of Littler Shop of Horrors. His off-Broadway credits include The Toxic Avenger and Brooklynite.

The coronavirus has sickened other Broadway veterans, including the actors Danny Burstein, Tony Shalhoub, Brian Stokes Mitchell, Gavin Creel, Aaron Tveit and Laura Bell Bundy as well as composer David Bryan. It has also claimed the life of Tony-winning playwright Terrence McNally.

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News Network
May 29,2020

New Delhi, May 29: Actor Pooja Hegde revealed that her Instagram account was hacked after unflattering memes about her colleague Samantha Ruth Prabhu were shared.

Samantha's angry fans are not buying her explanation and it has prompted a Twitter trend #PoojaMustApologizeSamantha.

On Monday night, Pooja put out a tweet that her Instagram had been hacked and was in the process of being retrieved. She urged her fans to not accept any invitations or pass out any personal information to the person asking.

She wrote, "Hi guys, so I've been informed by my team that my insta account has been hacked and my digital team is helping me with it. Please do not accept any invitations or pass out any personal information out to the person asking. Thank you."

An hour later, which she spent "stressing," the 'Mohenjodaro' star tweeted again to say the account was restored and that all activity in the while it had been hacked would be undone.

"Spent the last hour stressing about the safety of my Instagram account. Thanking my technical team for instant help at this hour. Finally, got my hands back on my Instagram Any message, follow back or post in d past hour from my account has been done will be undone. Ty," tweeted Hegde.

The 29-year-old actor announced that her feed has been cleaned up now. Her most recent Instagram post is now one on pet food that she posted three days ago.

In Pooja's tweets, there is no mention of Samantha.

According to the screenshots that are being circulated over social media, a meme of Samantha was posted from Pooja's account. It read, "I don't find her pretty at all."

This tweet has triggered Samantha's fans who have not been pacified by her explanation and are demanding that Pooja apologise, meanwhile Pooja's fans say she has nothing to apologise for.

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