New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
June 30,2020

Mumbai, Jun 30: Actor Aamir Khan on Tuesday issued a statement and confirmed that some of his staff members have tested positive for COVID-19, while the rest of his family members have tested negative.

Khan also announced that he was taking his mother for a COVID-19 test and urged his fans to pray for her test to come out as negative.

The '3 Idiots' star put out the statement on Instagram and said, "This is to inform you that some of my staff have tested positive. They were immediately quarantined, and BMC officials were very prompt and efficient in taking them to a medical facility."

Thanking the Brihanmumbai Municipal Corporation (BMC) for their precautionary steps, he added, "I would like to thank the BMC for taking such good care of them, and for fumigating and sterilising the entire society."

Informing about the health of his family members, the 'Thugs of Hindostan' actor added, "The rest of us have all been tested and found negative," and informed that, "Right now I am taking my mother to get her tested. She is the last person in the loop. Please pray that she is negative."

Thanking the BMC, and hospital authorities for their swift prompt, he added, "I would, once again, like to thank the BMC for the prompt, professional and caring manner in which they helped us. And a big thank you to Kokilaben Hospital and the doctors, nurses and staff there. They were very caring and professional with the testing process."

Aamir also urged his fans to be safe amid the coronavirus outbreak.

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News Network
May 19,2020

Washington, May 19: Actors Brian Austin Green and Megan Fox are going their separate ways after 10 years of marriage.

According to The Hollywood Reporter, 46-year-old Green, on Monday announced the news during an episode of his podcast 'With Brian Austin Green' where he emotionally opened up about the breakup with Fox.

The 'Beverly Hills 90210' star revealed that they simply grew distant at the end of last year while Fox was away shooting a film.

Green recalled Fox saying during the conversation they had after she returned from filming, "She said, 'I realised when I was out of the country working alone that I feel more like myself, and I liked myself better during that experience and I think that might be something worth trying for me.'"

Though feeling "shocked" and "upset" at first, Green admitted that he couldn't be upset with her for being honest.

He said, "Neither one of us did anything to each other. She's always been honest with me. I've always been honest with her. We've had an amazing relationship. I will always love her. And I know she will always love me and I know as far as a family what we have built is really cool and really special."

The 'Impact Point' star shared that they intend to "still do family vacations and holidays as a family and really make that a focus for the kids."

Green went on to say that it's hard to adjust to the change and he doesn't want himself and Fox to "be at odds": "She's been my best friend for 15 years and I don't want to lose that."

He added: "There's this sense of loss of, 'How do I go on with this big part of my life that I've always known and loved and shared changing?' What does that landscape look like? What does that life look like?' ... Megan and I talked a lot about it, and it's a big concern for both of us." Aware of the scrutiny around their age difference, Green defended Fox, saying "she's really a responsible person. ... She really loves the kids and cares about what their life and their experience is."

The couple share three children together 7-year-old Noah, 6-year-old Bodhi, and 3-year-old Journey, and Green said that they are only concerned about controlling how the separation will truly affect their children.

After photos circulated online of Fox and Machine Gun Kelly, whose real name is Colson Baker, hanging out -- Fox and Baker are co-stars in the upcoming film, 'Midnight in the Switchgrass,' Green said Fox and Baker are "just friends at this point."

He said, "She met this guy, Colson, on set. I've never met him. Megan and I have talked about him. I trust her judgment; she's always had really good judgment."

Green emphasised that despite what tabloids can say, he didn't want the public to categorise Fox and Baker as "villains or that I was a victim in any way."

Fox and Green started dating in 2004 and married in 2010. Fox had filed for divorce from Green in 2015, but the couple later reconciled.

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News Network
July 18,2020

Mumbai, Jul 18: Filmmaker and Yash Raj Films (YRF) chairman Aditya Chopra on Saturday recorded his statement with the Mumbai Police in connection with actor Sushant Singh Rajput death case, an official said.

Police have sought information about a contract signed between Rajput and YRF from Chopra who visited Versova police station this morning and left after four hours, the official said.

The "Chhichore" actor, 34, was found hanging at his apartment in Mumbai on June 14. No suicide note was found from the spot by the police.

The police are investigating allegations that professional rivalry, besides clinical depression, drove the actor to suicide.

Police are also trying to understand the reason behind Rajput ending his contract with YRF, the official said.

Earlier, the police had recorded statement of YRF's casting director Shanoo Sharma.

The police had recorded statements of 34 persons, including Rajput's family members and close friends like actors Rhea Chakraborty and Sanjana Sanghi, in connection with the case.

Maharashtra Home Minister Anil Deshmukh on Friday dismissed the need for a CBI probe into the death case of Rajput, saying the Mumbai police are capable of handling the matter.

On Thursday, Rhea Chakraborty demanded a CBI inquiry to understand what "pressures" prompted Rajput to take the extreme step of suicide.

Rajput starred in films such as Shuddh Desi Romance', Raabta, Kedarnath and Sonchiriya. But his most prominent role came as cricketer Mahendra Singh Dhoni in the biopic, MS Dhoni: The Untold Story.

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