New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
June 9,2020

Bengaluru, Jun 9: There’s no denying the fact that Sudeep is one of the most popular and sought-after names in Kannada cinema. The versatile actor has won the love of fans due to his ‘pan-India’ look and impressive selection of roles. A self-made star, he paid his dues before making it big in Sandalwood. The Bachchan actor had, some time ago, told Film Companion that his initial years in the industry were anything but easy.

 The mass hero revealed that his first two movies never saw the light of the day as they were abandoned midway. Following the setback, he finally made his Kannada debut with V Umakanth’s Thayavva and began a new chapter in life. Sadly, the film sank without a trace and was removed from theatres within three days of its release.

“My first two films did not see the light of the day while the third one did not see people,” he added.

Sudeep ultimately tasted success with the 2001 release Huchcha and the rest is history. Over the years, ‘Deepanna’ has starred in several commercially successful movies and proved that he is a certified ‘A-lister’. The star has also made an impact in non-Kannada movies like Rann and Eega, expanding his fanbase big time.

Coming to the present, Sudeep was last seen in the Bollywood biggie Dabangg 3 that did decent business at the box office. The actioner saw him share screen space with Salman Khan, giving fans a reason to rejoice. The cast included Arbaaz Khan and Sonakshi Sinha.

He will be turning his attention to the Kannada biggie Kotigobba 3, the third instalment of the Kotigobba series. The film, directed by Shiva Karthik, is one of the biggest movies of the year. It features Shraddha Das, Madonna Sabastian and Aftab Shivdasani in key roles.  He  will also be seen in the Anup Bhandari-directed Phantom.

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News Network
January 7,2020

Mumbai, Jan 7: Actor Anil Kapoor, who next will be seen onscreen in Malang, revealed that he always tells superstar Aamir Khan not to stop working with filmmaker Rajkumar Hirani.

Kapoor was interacting with the media at the trailer launch of Malang along with his co-actors Adtiya Roy Kapur, Disha Patani, Elli AvRam, film's director Mohit Suri and producers Luv Ranjan, Bhushan Kumar, Ankur Garg and Jay Shewakraman on Monday in Mumbai.

Anil Kapoor has worked with many directors and producers in his 40-year acting career.

Talking about camp culture in the Hindi film industry and praising makers of Malang, Kapoor said, "I feel we need producers like Ankur (Garg) and Luv (Ranjan). I have told Mohit (Suri) to continue doing films with them. I always tell Aamir Khan by calling him on the phone to say that you should not leave Raju Hirani (Rajkumar Hirani). Whenever I see films of both of them, I tell Aamir not to leave him."

He continued, "I feel whenever you make a good team then you should hold on to it. Team is very important and there are certain stars that come together to make something interesting and exciting."

Kapoor gave an example of Hollywood actors and filmmakers while backing his viewpoint.

"If you see Martin Scorsese, Robert De Niro, Leonardo DiCaprio they do so many films together. They can work with others, too, but they keep working with each other. There is some magic, obviously. You have to go with the casting but somewhere I feel teams should stand by each other," the actor added.

Malang stars Aditya Roy Kapur, Disha Patani, Anil Kapoor and Kunal Khemu in lead roles. It is scheduled to release on February 7.

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Agencies
April 25,2020

Thiruvananthapuram, Apr 25: Malayalam actor Ravi Vallathol, well-known for his acting in television serials and movies, passed away on Saturday at a hospital here, family sources said.

Vallathol, son of drama legend T N Gopinathan Nair and Soudamini, was the nephew of the famous Malayalam poet Vallathol Narayana Menon.

The veteran actor had appeared in around 50 Malayalam movies and more than 50 television serials starting from1986 with the serial 'Vaitharani' on Doordarshan.

Kerala Chief Minister Pinarayi VIjayan expressed condolences on the passing away of the actor.

"He had an extraordinary ability to immortalise the characters with a wide range of emotions," Vijayan said, adding that, his demise was a loss to both theatre, film and TV serial industry.

Opposition Congress leader Ramesh Chennithala also condoled the demise of the Vallathol.

Chennithala remembered Vallathol as a brilliant writer and social activist. Vallathol made his film debut in 'Swathi Thirunal' directed by the late Lenin Rajendran in 1987.

He had also played versatile characters in hit movies movies including Godfather, Mathilukal, Sargam, Vidheyan, Kottayam Kunjachan, Naalu Penningal, Idukki Gold among others.

He has penned more than 25 short stories among which two were adapted into television series.

He is survived by his wife Geethalakshmi.

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