New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
June 15,2020

Mumbai, Jun 15: Bollywood actor Shah Rukh Khan has paid a heartfelt tribute to actor Sushant Singh Rajput, who was found dead at his Bandra residence in Mumbai on Sunday.

Taking to Twitter, the superstar recalled the 'Kai Po Che' actor's "energy, enthusiasm, and his full happy smile."

Sushant, who was a big fan of Shah Rukh, was often compared to him as both the actors made a successful transition from the small screen to Bollywood without any Godfathers.

Sharing a throwback picture along with Sushant, Khan also noted how much the late actor loved him and asserted that he will surely miss him.

"He loved me so much...I will miss him so much. His energy, enthusiasm, and his full happy smile. May Allah bless his soul and my condolences to his near and dear ones. This is extremely sad....and so shocking!!," the tweet read.

Sushant, 34, committed suicide by hanging himself on Sunday, Additional Commissioner of Police Manoj Sharma confirmed. However, no suicide note has been recovered from Rajput's residence, as per the police and further investigation is underway.

As per the latest development, the body of the actor is brought to Dr RN Cooper Municipal General Hospital from his residence in Bandra.

The actor, who rose to fame with the 2008 television series 'Pavitra Rishta,' made his Bollywood debut with Abhishek Kapoor's 'Kai Po Che' in 2013.

One widely loved actor for his simplicity and humble nature, the actor gave hit movies to the entertainment industry, including MS Dhoni's biopic, where he played the cricketer on screen.

The star was last seen in Nitish Tiwari's 'Chhichhore,' alongside Shraddha Kapoor in 2019.

The news of the sudden demise of the actor left a bevy of his fans, and Bollywood celebrities in shock, triggering an outpouring of condolences.

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News Network
June 17,2020

New Delhi, Jun 17: Bollywood actor Hrithik Roshan expressed sorrow over the 'unrest' the country is facing, following the news of the Indian Army personnel being killed in a face-off with the Chinese in Ladakh's Galwan Valley was confirmed.

The 'Super 30' actor said that the situation of 'unrest' people are facing now and to know about the loss of lives in Ladakh has left him with a "heavy heart."

"Our defence stands tall on the ground. My highest respect to the martyred in the line of duty. Condolences & prayers for their families. May the departed & living find peace," the 'War' actor tweeted.

Signalling to the strength and showing support to the Indian Army, veteran actor Anupam Kher wrote on Twitter: "Bharatiya Sena Ki Jai. Jai Hind"

While, 'Golmaal' actor, Tusshar Kapoor tweeted: "More power to our heroes, our brave soldiers in all frontiers! RIP our martyrs!"

The violent face-off happened on late evening and night of June 15 in Ladakh's Galwan Valley as a result of an attempt by the Chinese troops to "unilaterally change" the status quo during de-escalation in Eastern Ladakh and the situation could have been avoided if the agreement at the higher level been scrupulously followed by the Chinese side, India said on Tuesday.

The Army confirmed that 20 soldiers were killed in the face-off including 17 who were critically injured at the stand-off location and exposed to sub-zero temperatures in the high altitude terrain.

Indian and Chinese troops have disengaged at the Galwan area in Ladakh where they had earlier clashed on the night of June 15 and 16, Indian Army said.

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News Network
July 16,2020

Washington, Jul 16: Actor Chris Evans, better known as 'Captain America', made a six-year-old boy's day by sending him a personalised video message lauding his heroic act of saving his younger sister from a dog attack.

According to The Hollywood Reporter, the aunt of the young boy (Bridger Walker from Cheyenne) posted on Instagram the story of how the boy saved his sister on July 9 and was horribly injured in the process.

She shared the story on the photo-sharing platform on Sunday and also posted few photos featuring the brother-sister duo as well as pictures of the injuries on Walker's face.

"After receiving 90 stitches (give or take) from a skilled plastic surgeon, he's finally resting at home," wrote the aunt (Nikki Walker).
"We love our brave boy and want all the other superheroes to know about this latest hero who joined their ranks," she added.

Moved by the young boy's story, Evans made a direct video message appreciating the boy for what he did, and how he is no less than a superhero.

He also promised to send the young kid an authentic 'Captain America' shield as a reward for his selfless, heroic act.

Evans' video message to the young boy was shared by the aunt on her Instagram profile.
In the video, Evans is saying, "Pal, you're a hero, what you did was so brave, so selfless -- your sister is so lucky to have you as a big brother.

Your parents must be so proud of you," Evans said in a video message that the family shared Wednesday. "Keep being the man you are, we need people like you. Hang in there, I know recovery might be tough, but based on what I've seen, I don't think there's much that can slow you down."

Towards the end, the 39-year-old actor told the boy he was sending the 'Captain America' shield to him, as the world needs more bravehearts like the little boy.

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