New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
May 10,2020

May 10: Azaan is an integral part of the faith, not the gadget, says veteran writer-lyricist Javed Akhtar, asking that the Islamic call to prayer on loudspeakers should be stopped as it causes "discomfort" to others.

In a tweet on Saturday, Akhtar wondered why the practice was 'halaal' (allowed) when it was, for nearly half a century in the country, considered 'haraam' or forbidden.

"In India for almost 50 years Azaan on the loud speak was Haraam. Then it became Halaal and so halaal that there is no end to it, but there should be an end to it. Azaan is fine but loud speaker does cause of discomfort for others. I hope that atleast this time they will do it themselves (sic)," Akhtar tweeted.

When a user asked his opinion on loudspeakers being used in temples, the 75-year-old writer said everyday use of speakers is a cause of concern.

"Whether it's a temple or a mosque, if you're using loudspeakers during a festival, it's fine. But it shouldn't be used everyday in either temples or mosques.

"For more than thousand years Azaan was given without the loud speaker. Azaan is the integral part of your faith, not this gadget," he replied.

Earlier in March, Akhtar had supported the demand to shut mosques amid the coronavirus outbreak in the country, saying even Kaaba and Medina have been closed due to the pandemic.

He had also appealed to the Muslim community to offer prayers from home in the holy month of Ramzan, which began on April 24.

"I request all the Muslim brothers that now that Ramzan is coming, please say your prayers but make sure that this doesn't cause problems to anyone else. The prayers that you do in the mosque, you can do that at home. According to you, the house, the ground, this all has been made by Him. Then you can do your prayers anywhere," he had said.

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Agencies
June 7,2020

Washington D.C., Jun 7: South Korean pop band BTS and their record label Big Hit Entertainment have donated USD one million to support Black Lives Matter.

According to Variety, the donation was transferred earlier this week, with Black Lives Matter confirming receipt to the label on Friday.

"Black people all over the world are in pain at this moment from the trauma of centuries of oppression. We are moved by the generosity of BTS and allies all over the world who stand in solidarity in the fight for Black lives," the outlet quoted Kailee Scales, managing director for Black Lives Matter as saying.

The widely lauded band, earlier on Wednesday, took to Twitter to show their solidarity with the people fighting against the social injustice.

"We stand against racial discrimination. We condemn violence. You, I and we all have the right to be respected. We will stand together," the tweet read.

The pledge of the donation from the Korean boy band and its label comes during a time when people and celebrities from the industry have come forward to demonstrate their support for the black community.

Several big names from the music and acting industry also observed 'Blackout Tuesday' earlier the week as a message of solidarity in response o the death of George Floyd, an African-American man in the United States.

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News Network
July 24,2020

New Delhi, Jul 24: With more than 50 movies under her credits and being one of the few actors from Bollywood to make a strong imprint in Hollywood, actor Priyanka Chopra started it all by winning Miss India 2000 pageant.

Chopra who is currently celebrating the completion of 20 years in the entertainment industry, on Friday looked back and reacted to the video where she was crowned as Miss India.
The' Fashion' actor shared a video on Instagram, where she is seen watching the throwback video. The 'Dostana' actor recalled winning the title and joked about her sense of style and poses back then.

Sharing the reaction video, she wrote: "Alright guys, we're doing this! I'm watching footage from my Miss India pageant in 2000! This is where it all began... If you've never seen these before, you are in for quite a treat. #20in2020 @feminamissindia."

Throughout the video, the 'Gunday' actor is seen casually commenting on her hairstyle, enacting her own movement on stage, and also recalled her luscious hair, which she now wonders where it all got lost.

However, she took a moment to appreciate the "clever and profound" answer she gave for the question that won her the crown.

While watching the winning moment, the 'Don' star noted how she never expected to win it. She explained that she had a train booked as she was to go back and take her board exams.

Going through the old photographs that run parallel to the video, she says: "These pictures are hard to look at." Pausing at a particular photograph, she laughs and says, "I don't even know how to do that pose."

"Well, this is where everything started. These are the pictures that sent me to Tinseltown," said the actor towards the end of the video.

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