New ad film focuses on pregnancy bias in corporate world

December 4, 2015

New Delhi, Dec 4: Fashion portal Myntra whose ad film earlier this year dwelt on the 'social taboo' of homosexuality today released another short film starring Bollywood's Radhika Apte highlighting pregnancy-based discrimination at workplace.

raThe film titled "The Calling" for Anouk forms the sequel to the ethnic wear brand's trilogy of films "Bold is Beautiful" that dealt with other social issues such as single parenting, eve-teasing and women's relationship choices.

The new film is a tight narrative of two minutes that takes place in a drive after work when Uma, a senior architect drops her pregnant colleague Shaheen (played by Radhika Apte) home.

En route Shaheen confronts Uma on the discrimination she is facing at work due to her pregnancy, for which Uma (played by Shernaz Patel) is largely responsible.

By the end of the film, Shaheen eloquently delivers the message that she can manage both roles of being a mother and an architect with aplomb.

The two minute long film is set to be aired across digital platforms starting today.

"I truly believe in the brand's philosophy of celebrating the bold and beautiful attitude of Indian women. I loved the simple yet powerful script and felt myself being completely involved in narrating the story of a pregnant woman who takes her choices very seriously and defends them feistily. It's very important for women to do that," Apte said in a statement.

Apte attempts to personify women who when considering maternity are at their most vulnerable state of their careers, with many corporates handling a pregnant woman's insecurities in the most callous and discriminating manner.

Manish Aggarwal, VP,MARKETING , Myntra Fashion Brands, said, "Anouk is for the modern Indian woman of today. Taking the topical short film approach forward, we wanted to communicate the brand message of 'Bold is Beautiful' in a non- intrusive manner through a real, slice of life story."

The film, he said exemplifies how the Indian woman can voice herself, express her identity and craft her own destiny.

"It is more about individualism than feminism," he said.

Commenting on the new TV commercial, Abhishek Verma, Head, Myntra Fashion Brandssays said, "We see Anouk as the bridge between the old and the new, not just in terms of the apparel we design, but the attitude associated with the brand. All our short stories clearly bring out the essence of the brand while celebrating the modern Indian women."

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News Network
April 8,2020

Los Angeles, Apr 8: American folk legend John Prine has passed away due to the coronavirus complications. He was 73.

Prine, whose coronavirus diagnosis was revealed on March 17, died on Tuesday, his publicist told Variety.

His wife and manager, Fiona, had on April 3 posted on Twitter that Prine was severely ill after being admitted into intensive care unit of a hospital.

In a career spanning over half a century, Prine churned out heartfelt and unforgettable songs like Angel From Montgomery, Sweet Revenge and In Spite of Ourselves .

He was regarded as one of the greatest by many of his peers including Bob Dylan, Johnny Cash, Bruce Springsteen, Bette Midler and many other music legends.

Born on October 10, 1946 in Maywood, Illinois, the singer-songwritter emerged on the Chicago folk scene in the late 1960s, when he was discovered by country star Kris Kristofferson.

He is still remembered for his 1971 anti-war track Your Flag Decal Won't Get You Into Heaven Anymore , which came at the height of the Vietnam War and is still relevant to many till date.

In recent years, he had taken a step back from music but came back in 2018 with the album The Tree of Forgiveness . It was his first LP in 13 years.

Prine was a winner of two Grammy award for best contemporary folk albums -- The Missing Years (1991) and Fair & Square (2005). He was an inductee of the Songwriters Hall of Fame and also bestowed with Grammy Lifetime Achievement Award.

The news of his demise sent shockwaves across the music industry, with stars like Bruce Springsteen, Kacey Musgraves, Bonnie Raitt, Bette Midler and others paying their tributes to the legend.

Over here on E Street, we are crushed by the loss of John Prine. John and I were "New Dylans" together in the early 70s and he was never anything but the lovliest guy in the world. A true national treasure and a songwriter for the ages. We send our love and prayers to his family, Springsteen wrote in a post on Twitter.

While Musgraves posted, Heartbroken.

Raitt, who recorded Angel from Montgomery in the 1970s, said he is feeling crushed after learning about Prine's demise.

Words can't even come close. I'm crushed by the loss of my dear friend, John. My heart and love go out to Fiona and all the family. For all of us whose hearts are breaking, we will keep singing his songs and holding him near, he wrote.

Midler shared a news link about Prine, saying, He's gone.

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Agencies
January 4,2020

Mumbai, Jan 4: After the Indian Institute of Technology (IIT) Kanpur constituted a panel to decide whether legendary poet Faiz Ahmed Faiz's poem 'Hum Dekhenge' is offensive to Hindu sentiments, filmmaker Shoojit Sircar had a cryptic take on the burning controversy.

"Best time for the rich & small businesses to make money as most of the population are engaged with a revolutionary poet named Faiz," Sircar said in a tweet.

The poem, penned down by the iconic poet in 1979, came into limelight again recently during the protests against CAA and NRC in IIT Kanpur.

Earlier on Thursday, senior lyricist Javed Akhtar rejected the claims about the poem being 'anti-Hindu'.

IIT Kanpur on Thursday had set up a committee to look into the issue.

The move came after a complaint that the students who took out a peaceful march in the campus on December 17 against the Citizenship Amendment Act and in solidarity with Jamia Millia Islamia students, sung it as a mark of protest, which hurt the sentiments of other communities.

The CAA grants citizenship to Hindus, Sikhs, Jains, Parsis, Buddhists and Christians who faced religious persecution in Pakistan, Afghanistan, and Bangladesh and came to India on or before December 31, 2014.

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News Network
June 27,2020

Patna, Jun 27: As Sushant Singh Rajput’s family tries to come to terms with his loss, they have decided to honour his legacy and celebrate his passion for cinema, science and sports.

In an emotional statement shared on Saturday, the Bollywood actor’s family remembered him as a “free-spirited” person who worked hard to turn his dreams into reality.

“He was free-spirited, talkative and incredibly bright. He was curious about just everything. He dreamed without restraints, and chased those dreams with the heart of a lion. He smiled generously. He was the pride and inspiration of the family,” the statement read.

Rajput, 34, known for films like Kai Po Che!, MS Dhoni: The Untold Story and Chhichhore, was found dead in his Bandra apartment on June 14, sending shockwaves in the film industry and elsewhere.

The family said that the actor’s untimely demise has created an irreparable void in their lives.

“We can’t bring ourselves to accept that we wouldn’t get to hear his easy laughs anymore. That we wouldn’t see his sparkling eyes again. That we wouldn’t hear his endless rants about science again. His loss has created a permanent, glaring void in the family that will never be filled.”

Thanking his admirers for being a constant support as they try and recover from the loss, the family added that Rajput, “truly loved and cherished every single one of his fans.”

The actor, who made the storybook transition from Patna boy to television and then the starry lights of the Hindi film industry, was the youngest of five siblings and is survived by his father and four sisters. His mother had passed away in 2002 when he was a young teen.

To honour his memory and legacy, the family has decided to set up Sushant Singh Rajput Foundation (SSRF) that will support young talents in cinema, science and sports.

His childhood home in Rajiv Nagar, Patna, will be turned into a memorial, where all his personal memorabilia and belongings, that include thousands of books, his Meade 14’’ LX-600 telescope, flight-simulator, will be on display for his fans and admirers.

The actor’s family, who used to fondly call him Gulshan, will also maintain his social media accounts as legacy accounts to keep his memories alive.

Rajput started his acting career with television after dropping out from Delhi Technological University in the early 2000s. He was one of the few talents to have made a successful transition to movies.

The actor made his Bollywood debut in 2013 with Kai Po Che!. In past seven years, he had featured in a number of hits including blockbusters Neeraj Pandey’s MS Dhoni: The Untold Story and Chhichhore by Nitesh Tiwari.

Tiwari’s 2019 hit was Rajput’s last theatrical release.

On Thursday, it was announced that Dil Bechara, which is the actor’s last movie he shot for, will premiere on Disney + Hotstar on July 24.

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