'Only two percent Indians saw 'Bajrangi Bhaijaan' in theatres'

November 18, 2015

Kochi, Nov 18: Superstar Salman Khan's blockbuster "Bajrangi Bhaijaan", which raked in over Rs.300 crore at the Indian box office, has been watched by a mere two percent of approximately 130 crore Indian population in theatres, says a cinema chain official.

baijaanAccording to reports, a staggering 74.5 million people, across India, tuned into the TV premiere of the film last month. But in a session on increasing footfalls in theatres at the ongoing Indywood Film market, it was revealed that only three crore and 21 lakh people have so far watched Bollywood blockbuster "Bajrangi Bhaijaan" in cinemas.

"It's startling to know only two percent of India's population has watched the film, which has collected over Rs.300 crore from Indian theatres. Even if we can increase the footfalls to five percent, it will hugely benefit the overall revenue of Indian cinema," said P.V. Sunil, director and CEO of Carnival Cinemas.

The reason, as Sunil points out, is that 50 percent of Indian population still has no access to cinemas.

"Seven screens cater to one million people in India vis-a-vis over 100 screens in US. As of today, only 15 percent of total screens in India constitute multiplexes while the rest are still single screen cinemas. Despite being the largest producer of films in the world, India still struggles to generate revenue because most people still have no access to screens," he said.

According to Devang Sampat, business head - strategy, Cinepolis India, one of the best ways to increase footfalls is to target tier-2, tier-3 and even tier-4 cities.

"We were the first to open a four-screen multiplex in Patna. The response has been extremely good and its average ticket price is same as that of Mumbai's. This means there are people with high spending capacity even in smaller cities," he said.

Sampat also pointed out that most multiplexes rely on malls, which is not a healthy trend.

"In places like Madhya Pradesh, people literally travel 50 km to watch movies. Why not we take the screens to them? Why not build multiplexes in these places? Indians don't watch cinema for entertainment; it's a culture for us," he added.

Technology too is a key driver in increasing footfalls, believes Sohan Roy, founder chairman and CEO of Aries Group of Companies.

Roy is also the chief promoter of AriesPlex SL Cinemas, which is south India's first double 4K projection facility here.

"Take the case of 'Baahubali', which ran houseful for 15 weeks in our cinemas. It was screened in 4K projection and the audience loved the experience. They watched it more than once. Technology plays a pivotal in drawing audiences for the overall experience in a cinema hall," Roy said.

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News Network
March 19,2020

New Delhi, Mar 19: Days after being diagnosed with COVID-19, 'Oblivion' actor Olga Kurylenko said that she is better as her fever has now gone.

The 40-year-old actor took to Instagram to share the health update with a picture of herself wearing a face mask.

"Hello everyone! I'm feeling better today. My fever is gone! I hear people can't figure out where I currently am. I'm in London!," she wrote in the caption.

The 'Quantum of Solace' actor also shared details about coronavirus with her Instafam.

"How do I know it's coronavirus and not just a flu? I did a test for coronavirus which came back positive. What are the medicines that doctors prescribed as treatment? NONE!" she wrote.

"I was told to take paracetamol in case my fever was too high and if I was in too much pain. However, I do take vitamins and supplements. Please note that these vitamins do NOT cure coronavirus but only help the immune system be stronger in order to fight!" Kurylenko added.

She also shared a detailed list of medicines that she is taking to deal with the condition.

The 'Oblivion' actor joined the growing list of entertainment figures who have contracted the highly contagious virus on Monday.

Other Hollywood personalities who were earlier diagnosed with COVID-19 are superstar couple Tom Hanks and Rita Wilson. The celebrity couple has been discharged from the hospital and are under quarantine at their home.

Other celebrities that are currently battling with the coronavirus are music producer Andrew Watt, 'Game of Thrones' actor Kristofer Hivju, and actor Idris Elba.

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Agencies
February 10,2020

Hollywood star Joaquin Phoenix finally ended his dry run at the Oscars as he picked up the best actor trophy for his performance in and as "Joker" at the 92nd Academy Awards.

The 45-year-old actor had earlier bagged a BAFTA, a Golden Globe and a Screen Actors Guild Award for his turn as a failed, unhinged stand-up comedian who descends into chaos.

In a lengthy and rambling speech, Phoenix touched upon racism, climate change and gender inequality. He also remembered his brother River Phoenix, who died of a drug overdose at the age of 23 in 1993.

"When he was 17, my brother wrote this lyric. He said, 'run to the rescue with love and peace will follow'," Phoenix said. At the Academy Awards and the entire Hollywood award season, Phoenix had emerged as an undisputed frontrunner even though he was up against the likes of Leonardo DiCaprio ("Once Upon a Time in Hollywood"), Adam Driver ("Marriage Story"), "Antonio Banderas ("Pain & Glory") and Jonathan Pryce ("The Two Popes").

An Oscar had eluded Phoenix for the most part of his career, despite his successful collaborations with Ridley Scott ("Gladiator"), James Mangold ("Walk The Line") and Paul Thomas Anderson ("The Master"), all of which had earned him nominations.

But as Arthur Fleck aka The Joker, Phoenix finally managed to break that jinx and became the second actor to win an Oscar for playing the DC comic book villain after the posthumous best supporting actor win to Heath Ledger in 2008.

As Joker, Phoenix took a deep dive into character, capturing its essence as well as maniacal spirit in both body and soul.

He lost 52 pounds to get into the physicality of Fleck and turned to a pathological disorder to get his distinct laughter right.

Phillips wrote the part keeping Phoenix in mind though the actor took some convincing to play the role.

Phoenix started the film's festival circuit tour on a positive note at Cannes last year that followed by stops at Venice and Toronto.

The film had also courted controversies, owing to its theme of gun violence in the movie as well as Phoenix's temperamental press tour that saw him walking out of an interview midway.

But critics and the fans loved the actor's riveting turn in the movie and his pointed speeches.

At the Golden Globes, he called out the industry for its insensitivity towards climate change and pulled up his peers for using private jets for travel, while at the SAGs, he joked how he would always lose a role to DiCaprio and asked Christian Bale to deliver a bad performance for once in his career.

In his acceptance speech at the BAFTAs, Phoenix acknowledged the lack of diversity in the nominations, calling himself a part of the problem. Phoenix's career most praised performances include "Signs ", "We Own the Night", "Two Lovers", "The Immigrant", "Her", "You Were Never Really Here" and "Inherent Vice".

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News Network
July 14,2020

Los Angeles, Jul 14: US officials on Monday found the body of "Glee" actress Naya Rivera in the Californian lake where she drowned last week during a boat trip with her four-year-old son.

Rivera's body was retrieved and an initial examination found no evidence of foul play or suicide, Ventura County Sheriff Bill Ayub told a press conference.

"We are confident the body we found is that of Naya Rivera," said Ayub, pointing to the location, appearance, clothing and condition of the body.

Her body was being taken to a medical examiner's office for a full autopsy and confirmation of her identity from dental records, though no other missing persons have been reported at Lake Piru, he added.

Rivera, 33, is believed to have accidentally drowned after renting the boat with her young son at the camping and recreational hotspot around an hour's drive northwest of Los Angeles.

She vanished on Wednesday afternoon, and a massive search involving divers, patrol boats and helicopters was launched after her sleeping son was spotted drifting alone in a boat on the lake.

The son later told investigators that Rivera had helped him into the boat before "he looked back and saw her disappear under the surface of the water," said the sheriff.

Ayub pointed to the lake's strong currents as a possible cause of a fatal accident.

"The idea perhaps being that the boat started drifting -- it was unanchored -- and that she mustered enough energy to get her son back onto the boat, but not enough to save herself," he said.

The lake has been closed to the public since Wednesday, with around 100 personnel, including the US Coast Guard and rescuers from neighboring counties, joining the search.

Search teams used footage from video messaging calls Rivera made from the boat before her disappearance, as well as interviews with her son, to scour portions of the lake bed for her remains over six days, with no success.

"We believe she was concealed within some of the shrubbery on the floor bed of the lake" before eventually floating to the surface due to natural decomposition, said Ayyub.

With less than one foot (30 centimeters) of visibility underwater in daylight, the recovery operation was a "complex search effort" even with use of sonar equipment, he said.

Rivera was best known for her role as high school cheerleader Santana Lopez in "Glee."

She starred for six seasons in the wildly popular musical television series set in a US high school that ended in 2015.

The "Glee" cast has been struck by tragedy before.

Actor Mark Salling took his own life in 2018, weeks before being sentenced for possession of child pornography.

Canadian castmate Cory Monteith died in July 2013 of an overdose of drugs and alcohol.

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