To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
June 6,2020

New Delhi, Jun 6: Former West Indies pacer Michael Holding has come out in support of MS Dhoni, saying that the wicket-keeper batsman indeed wanted to win the match against England in the 2019 World Cup.

India's performance in the World Cup match against England last year has once again become a matter of debate as all-rounder Ben Stokes in his book titled 'On Fire' questioned the intent of the Indian side.

Stokes also said that Dhoni's intent was questionable as he did not go for big shots when India still had a chance to win the match.

However, Holding said that nowadays people tend to write anything in their books.

"Well, people will write anything in books these days, because people are a lot more free with their opinions and when they are writing books, they need to be making headlines at times," Holding said on his official YouTube channel.

"But, to be honest, a lot of people watching that game perhaps wouldn't have arrived to the same conclusion that Ben Stokes arrived at that India were not trying to win," he added.

Holding did say that it seemed like that India did not have the same intensity as they would have had if the match was a do-or-die match.

"It was not the game that India had to win, but I don't think anyone can say that was a team tactic to lose the game. I watched that game and it appeared to me as if India weren't putting up their 100 per cent, but I realised it was not the case when the expression on MS Dhoni's face told me that he desperately wanted to win, so I do not think it was a team decision to not try to win," the former Windies pacer said.

"But I don't think they went with the same intensity of wanting to win the game, say, if it was a do-or-die situation. If it was, we would have seen a different game," he added.

On his official YouTube channel, Holding also said that no team goes in with a set pattern in terms of chasing targets.

In the round-robin stage match against England in Birmingham, India failed to chase down the massive target of 338 and fell short by 31 runs.

That was the only game that India lost in the premier tournament last year before the semifinal loss against the Kiwis.

India's chasing approach, in particular of wicket-keeper batsman Dhoni, was criticised by many, including the fans at home.

As soon as Stokes mentioned Dhoni's lack of intent in his book 'On Fire', Pakistan fans started saying that India deliberately lost the match to knock out their neighbours.

However, Stokes clarified that he never said India lost deliberately and some people were twisting his words.

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News Network
June 29,2020

Jun 29: The West Indies cricketers will sport a 'Black Lives Matter' logo on the collars of their shirts during the upcoming three-Test series against England to protest against racism in sports.

Skipper Jason Holder, who has voiced his support to the cause that has once again come to the forefront after the killing of American George Floyd, said in a statement on Sunday: "We believe we have a duty to show solidarity and also to help raise awareness."

The ICC-approved logo, designed by Alisha Hosannah, will be the one which featured in the shirts of all 20 Premier League football clubs since the sport's resumption earlier this month.

"This is a pivotal moment in history for sports, for the game of cricket and for the West Indies cricket team," Holder was quoted as saying by ESPNcricinfo.

"We have come to England to retain the Wisden Trophy but we are very conscious of happenings around the world and the fight for justice and equality. "As a group of young men, we know of the rich and diverse history of West Indies cricket and we know we are guardians of the great game for a generation to come."

Holder, who wants racism to be treated at par with doping and corruption, said they arrived at the decision to wear the logo after much thought.

"We did not take our decision lightly. We know what it is for people to make judgments because of the colour of our skin, so we know what it feels like, this goes beyond the boundary. There must be equality and there must be unity. Until we get that as people, we cannot stop," he said.

"We have to find some way to have equal rights and people must not be viewed differently because of the colour of their skin or ethnic background."

The West Indies players are likely to wear the shirts for the first time in this week's four-day warm-up match at Emirates Old Trafford, starting on Monday.

The opening Test of the series, which will mark the resumption of international cricket after the coronavirus-forced hiatus, will get underway at the Ageas Bowl in Southampton on July 8.

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Agencies
August 6,2020

New Delhi, Aug 6: The BCCI on Thursday suspended the IPL title sponsorship deal with Chinese mobile phone company Vivo for the event's upcoming edition amid heightened tensions in Sino-India diplomatic ties.

The BCCI sent out a one-line statement, without giving details, saying that Vivo would not be associated with the IPL this year. "The Board of Control for Cricket in India (BCCI) and vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020," the statement said.

Meanwhile, Vivo released its own statement saying that the two entities "have mutually decided to pause their partnership for the 2020 season".

Vivo won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore, approximately Rs 440 crore per annum.

The two parties are now working out a plan in which Vivo might come back for a fresh three-year period starting 2021 on revised terms.

However, a top BCCI official offered a different view. "Here we are talking about diplomatic tensions and you expect that after November, when IPL ends and before the next IPL starts in April 2021, there would be no anti-China sentiment? Are we serious?" a veteran BCCI official said on conditions of anonymity.

The anti-China sentiment in the country peaked after the violent face-off between the Indian and Chinese troops in eastern Ladakh. India lost 20 soldiers in the clash, while China also acknowledged unspecified casualties.

The stand-off at the Line of Actual Control (LAC) caused outrage across India with several calls for boycotts of Chinese companies and products.

The BCCI is now likely to float a tender for new IPL title sponsors as mandated by its constitution. The glitzy T20 league starts on Sept. 19 in the UAE, forced out of India due to the rising COVID-19 cases.

The new development is in stark contrast to what came out of Sunday's IPL's Governing Council meeting, where it was decided that Vivo, along with all the other sponsors, will remain on board.

This was after the BCCI had announced in June that all sponsorship deals pertaining to IPL will be reviewed in the aftermath of the clash in the Galwan Valley.

However, after Sunday's meeting, there was a huge backlash on social media about the BCCI holding on to Vivo.

Both parties then began thrashing out an amicable separation plan, at least for this season.

However, the end of this deal could spell losses for the franchises as they get a substantial share from the sponsorship pool. Half of the annual Vivo sponsorship money is distributed equally among eight franchises, which comes to Rs 27.5 crore.

"As of now, it will be very difficult for the BCCI to match the sponsorship amount at such short notice. Therefore, both BCCI and the franchises should be prepared to lose out on some money -- BCCI more but each franchise from Vivo's exit will potentially lose 15 crore," the official said.

"This year will be difficult for everyone but the show must go on," the official said.

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