To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
May 11,2020

Mumbai, May 11: The French Open, which was postponed to September from May due to the novel coronavirus outbreak, could be held without fans, the organisers of the claycourt Grand Slam have said.

Roland Garros had been scheduled for May 24 to June 7 before the French tennis federation (FFT) pushed it back to Sept. 20-Oct 4 in a bid to save the tournament from falling victim to the COVID-19 pandemic.

Last week the FFT said all tickets purchased for this year's French Open would be cancelled and reimbursed instead of being transferred.

"Organising it without fans would allow a part of the economy to keep turning, (like) television rights and partnerships. It's not to be overlooked," FFT President Bernard Giudicelli told French newspaper Le Journal du Dimanche.

"We're not ruling any option out."

The tennis season was suspended in early March due to the pandemic and the hiatus will continue at least until mid-July with many countries in lockdown.

Wimbledon has been cancelled while the status of the U.S. Open, scheduled to take place in late August, is still unclear.

COVID-19 Pandemic Tracker: 15 countries with the highest number of coronavirus cases, deaths

The FFT was widely criticised when they announced in mid-March that the French Open would be switched, with players bemoaning a lack of communication as the new dates clashed with the hardcourt season.

Organisers said last week they had been in talks with the sport's governing bodies to fine tune the calendar amid media reports that the Grand Slam tournament would be delayed further by a week and start on Sept. 27.

The delayed start would give players a two-week window between the end of the U.S. Open, played on the hardcourts of New York, and the Paris tournament.

"The 20th or the 27th, that does not change much," Giudicelli said.

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News Network
January 27,2020

Los Angeles, Jan 27: Kobe Bryant, the 18-time NBA All-Star who won five championships and became one of the greatest basketball players of his generation during a 20-year career with the Los Angeles Lakers, died in a helicopter crash Sunday. He was 41.

Bryant died in a helicopter crash near Calabasas, California, a person familiar with the situation told The Associated Press. A different person familiar with the case confirmed that Bryant's 13-year-old daughter Gianna also was killed.

Both spoke on condition of anonymity because details of the crash had not been released publicly. The crash happened around 10 a.m. about 30 miles northwest of downtown Los Angeles.

Federal Aviation Administration spokesman Allen Kenitzer said it was a Sikorsky S-76 and it was not known what caused the crash. The LA County Sheriff's Department confirmed five dead in the crash, but had not released identities.

Bryant lived south of Los Angeles in coastal Orange County for much of his adult life, and he often used helicopters to save time and avoid Southern California's notorious traffic. Even as a player, he often traveled to practices and games by helicopter, and he kept up the practice after retirement as he attended to his business ventures.

The crash occurred several miles from Mamba Sports Academy, Bryant's basketball training complex in Thousand Oaks, California. Bryant, who had four daughters with his wife, Vanessa, dedicated himself to boosting women's sports in his retirement.

Colin Storm was in his living room in Calabasas when he heard ``what sounded like a low-flying airplane or helicopter.''

“It was very foggy so we couldn't see anything,'' he said. ``But then we heard some sputtering, and then a boom.''

A short time later the fog cleared a bit and Storm could see smoke rising from the hillside in front of his home.

Bryant retired in 2016 as the third-leading scorer in NBA history, finishing two decades with the Lakers as a prolific scorer with a sublime all-around game and a relentless competitive ethic. He held that spot in the league scoring ranks until Saturday night, when the Lakers' LeBron James passed him for third place during a game in Philadelphia, Bryant's hometown.

“Continuing to move the game forward (at)KingJames,'' Bryant wrote in his last tweet. “Much respect my brother.''

Bryant had one of the greatest careers in recent NBA history and became one of the game's most popular players as the face of the 16-time NBA champion Lakers franchise. He was the league MVP in 2008 and a two-time NBA scoring champion, and he earned 12 selections to the NBA's All-Defensive teams.

He teamed with Shaquille O'Neal in a combustible partnership to lead the Lakers to NBA titles in 2000, 2001 and 2002. He later teamed with Pau Gasol to win two more titles in 2009 and 2010.

Bryant retired in 2016 after scoring 60 points in his final NBA game.

Bryant looms large over the current generation of NBA players. After James passed Bryant on Saturday, he remembered listening to Bryant when the superstar came to speak at a childhood basketball camp.

“I remember one thing he said: If you want to be great at it, or want to be one of the greats, you've got to put the work in,'' James said. “There's no substitution for work.''

James later teamed up with Bryant on the 2008 U.S. Olympic team in Beijing.

“He had zero flaws offensively,'' James said. “Zero. You backed off of him, he could shoot the 3. You body him up a little bit, he could go around you. He could shoot from mid-range. He could post. He could make free throws. ... He was just immortal offensively because of his skill set and his work ethic.''

Bryant was a basketball superstar for his entire adult life. He entered the NBA draft straight out of high school in 1996 after a childhood spent partly in Italy, where his father, former NBA player Joe “Jellybean'' Bryant, played professionally.

The Lakers acquired the 17-year-old Bryant in a trade shortly after Charlotte drafted him, and he immediately became one of the most exciting and intriguing players in the sport alongside O'Neal, who had signed with the Lakers as a free agent. Bryant won the Slam Dunk Contest as an upstart rookie, and the Lakers gradually grew into a team that won three consecutive championships.

Bryant and Gasol formed the nucleus of another championship team in 2008, reaching three straight NBA Finals and eventually winning two more titles.

In 2003, Bryant was charged with attacking a 19-year-old employee at a Colorado resort. He had said the two had consensual sex. Prosecutors later dropped the felony sexual assault charge against Bryant at the request of the accuser.

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News Network
March 12,2020

New Delhi, Mar 12: No foreign player will be available for this year's IPL till April 15 due to visa restrictions imposed by the government to contain the novel coronavirus threat, a top BCCI source told PTI on Thursday, casting fresh doubts on the fate of the event.

"The foreign players who play in the IPL come under the Business Visa category. As per the government's directive, they can't come till April 15," a BCCI source told PTI on conditions of anonymity.

The government issued fresh advisory with a ban on all existing foreign visas, except a few categories like diplomatic and employment, till April 15 in the wake of new positive cases of novel coronavirus in the country.

India has reported 60 positive cases in the outbreak which has led to over 4,000 deaths globally.

The fate of the IPL itself will be decided on March 14 at the event's Governing Council meeting in Mumbai. "All decisions will be taken by the GC in Mumbai," the source said.

Having the IPL, starting March 29, played in empty stadiums is an option being explored.

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