To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
May 15,2020

New Delhi, May 15: Former England skipper David Gower feels Sourav Ganguly has the right "political skills" to lead the ICC one day and he has already displayed that as BCCI president, which is a "far tougher job".

The elegant left-hander is very impressed with Ganguly's leadership abilities and believes that he has what it takes to head the global body in the future.

"One thing I have learnt over the years is that if you are going to run BCCI, you need to be many, many things. Having a reputation like he (Ganguly) has is a very good start, but you need to be a very deft politician.

"You need to have control of a million different things," Gower said ahead of "Q20", a unique chat show for the fans presented by 'GloFans'.

Gower reckons being president of the BCCI is the toughest job imaginable in world cricket.

"And of course, you need to be responsible for a game that is followed by, I mean, should we say a billion people here in India," he said.

"We all know about the immense following for cricket in India. So it is indeed a wonderful thing to behold. Sourav has the toughest task imaginable in charge of BCCI, but so far I would say the signs are very good.

"He has listened, given his own opinion and has pulled strings gently," he said.

Political skills are a must in administration and that's where Gower finds his fellow left-hander ticking all the boxes.

"He is a very, very good man and has those political skills. He has the right attitude and can keep things together and will do good job. And if you do a good job as BCCI chief in the future, who knows?

"But I would actually say the more important job, to be honest, is running BCCI. Being head of ICC is an honour, there is a lot that can be done by ICC, but actually look at the rankings, look at where the power is heading up. BCCI is definitely the bigger job," he said.

On the cricketing front, Gower believes World Test Championship has given the format much-needed context.

"The idea of this World Test Championship has come about for one very simple reason that people are worried about the survival of Tests. Back in the seventies, eighties, I don't think we needed context to be fair.

"Test cricket was very much more obviously the most important format and if there was anything to be judged by, it was the performances in Test matches both as an individual and as a team.

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News Network
June 6,2020

New Delhi, Jun 6: Former West Indies pacer Michael Holding has come out in support of MS Dhoni, saying that the wicket-keeper batsman indeed wanted to win the match against England in the 2019 World Cup.

India's performance in the World Cup match against England last year has once again become a matter of debate as all-rounder Ben Stokes in his book titled 'On Fire' questioned the intent of the Indian side.

Stokes also said that Dhoni's intent was questionable as he did not go for big shots when India still had a chance to win the match.

However, Holding said that nowadays people tend to write anything in their books.

"Well, people will write anything in books these days, because people are a lot more free with their opinions and when they are writing books, they need to be making headlines at times," Holding said on his official YouTube channel.

"But, to be honest, a lot of people watching that game perhaps wouldn't have arrived to the same conclusion that Ben Stokes arrived at that India were not trying to win," he added.

Holding did say that it seemed like that India did not have the same intensity as they would have had if the match was a do-or-die match.

"It was not the game that India had to win, but I don't think anyone can say that was a team tactic to lose the game. I watched that game and it appeared to me as if India weren't putting up their 100 per cent, but I realised it was not the case when the expression on MS Dhoni's face told me that he desperately wanted to win, so I do not think it was a team decision to not try to win," the former Windies pacer said.

"But I don't think they went with the same intensity of wanting to win the game, say, if it was a do-or-die situation. If it was, we would have seen a different game," he added.

On his official YouTube channel, Holding also said that no team goes in with a set pattern in terms of chasing targets.

In the round-robin stage match against England in Birmingham, India failed to chase down the massive target of 338 and fell short by 31 runs.

That was the only game that India lost in the premier tournament last year before the semifinal loss against the Kiwis.

India's chasing approach, in particular of wicket-keeper batsman Dhoni, was criticised by many, including the fans at home.

As soon as Stokes mentioned Dhoni's lack of intent in his book 'On Fire', Pakistan fans started saying that India deliberately lost the match to knock out their neighbours.

However, Stokes clarified that he never said India lost deliberately and some people were twisting his words.

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News Network
February 9,2020

Potchefstroom, Feb 9: Defending champions India are overwhelming favourites to win a record fifth U19 World Cup title on Sunday but a tough fight is expected from first-timers Bangladesh in an all-Asian final.

If the India squad for the 2018 edition had the likes of Prithvi Shaw and Shubman Gill, who have expectedly gone on to play for the senior team, the exploits of opener Yashasvi Jaiswal, spinner Ravi Bishnoi and pacer Kartik Tyagi in the current edition have made them overnight stars.

Irrespective of what happens in the final, India have reinforced the fact that they are undisputed leaders at the under-19 level and the cricketing structure the BCCI has developed is working better than any other board in the world.

India, who walloped arch-rivals Pakistan by 10 wickets in the semifinal Tuesday, will be playing their seventh final since 2000 when they lifted the trophy for the first time.

Having said that, success at the U-19 level doesn’t guarantee success at the highest level as not all players have the ability to go on and play for India. Some also lose their way like Unmukt Chand did after leading India to the title in 2012.

His career promised so much back then but now it has come to a stage where he is struggling to make the eleven in Uttarakhand’s Ranji Trophy team, having shifted base from Delhi last year.

Only the exceptionally talented like Shaw and Gill get to realise their dream as the competition is only getting tougher in the ever-improving Indian cricket.

India probably is the only side which fields a fresh squad in every U-19 World Cup edition and since there is no dearth of talent and a proper structure is in place, the talent keeps coming up.

“The fact that we allow a cricketer to play the U-19 World Cup only once is a big reason behind the team’s success. While most teams have cricketers who have played in the previous edition,” India U-19 fielding coach Abhay Sharma said from Potchefstroom.

“It just goes to show that the system under the visionary leadership of Rahul Dravid (NCA head) is flourishing. Credit to BCCI as well that other teams want to follow our structure.”

Heading to the mega event, India colts played about 30-odd games in different part of the world. To get used to the South African conditions, they played a quadrangular series before they played their World Cup opener against Sri Lanka.

In the final, India run into Bangladesh, a team which too has reaped the benefits of meticulous planning since their quarterfinal loss at the 2018 edition.

Though the Priyam Garg-led Indian side got the better of them in the tri-series in England and Asia Cup last year, Bangladesh has always come up with a fight and fielding coach Sharma expects it would be no different Sunday.

They are a very good side. There is a lot of mutual respect. I can tell you that,” he said.

Considering it is their maiden final, it is a bigger game for Bangladesh. If they win, it will be sweet revenge against the sub-continental giants, who have found a way to tame Bangladesh at the senior level in close finals including the 2018 Nidahas Trophy and 2016 World T20.

“We don’t want to take unwanted pressure. India is a very good side. We have to play our ‘A’ game and do well in all three departments. Our fans are very passionate about their cricket. I would want to tell them, keep supporting us,” said Bangladesh skipper Akbar Ali after their semifinal win over New Zealand.

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