To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
June 9,2020

Jun 9: Former West Indies skipper Darren Sammy has released a video, alleging racism within the SunRisers Hyderabad camp. Last week, Sammy had lost his cool after learning the meaning of the word "Kalu", which he alleged was directed at him during his Indian Premier League (IPL) stint with the SunRisers Hyderabad. The T20 World Cup-winning Windies skipper had said that he along with Sri Lanka player Thisara Perera were sometimes called that word when they played for SunRisers Hyderabad. However, Sammy did not specify as to who directed these slurs at him, but now the player has released a video, saying he will message all those who called him that word.

"I have played all over the world and I have been loved by many people, I have embraced all dressing rooms where I have played, so I was listening to Hasan Minhaj as to how some of the people in his culture describe black people," Sammy said in a video posted on his Instagram account.

"This does not apply to all people, so after I found out a meaning of a certain word, I had said I was angry on finding out the meaning and it was degrading, instantly I remembered when I played for SunRisers Hyderabad, I was being called exactly the same word which is degrading to us black people," he added.

Sammy said that at the time when he was being called with the word, he didn''t know the meaning, and his team-mates used to laugh every time after calling him by that name.

"I will be messaging those people, you guys know who you are, I must admit at that time when I was being called as that word I thought the word meant strong stallion or whatever it is, I did not know what it meant, every time I was called with that word, there was laughter at that moment, I thought teammates are laughing so it must be something funny," Sammy said.

"Now, I realise it was degrading, I will be texting you guys and I will ask you as to when you called me with that name, did you all mean it in any bad way or form? I have had great memories in all my dressing rooms, so all those who used to you call me with that word, think about it, let's have a conversation, if it was in a bad way then I would be really disappointed," he added.

The former Windies skipper has been a vocal supporter of the protests that are currently going on in the United States over the death of an African-American man named George Floyd.

Sammy had also made an appeal to the ICC and other cricket boards to support the fight against social injustice and racism.

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March 7,2020

Melbourne, Mar 7: He will be supporting Australia for sure but former pacer Brett Lee feels an Indian victory in Sunday's T20 Word Cup final could be a "start of a major breakthrough" for the women's game in the cricket-mad country.

India and Australia will lock horns in what is expected to be a blockbuster title clash at the Melbourne Cricket Ground.

"As an Australian, I'd love nothing more than for (Meg) Lanning's team to do the job. But if India were to win the World Cup for the first time, victory would do so much for women's cricket in a country that already adores the sport," Lee wrote in an ICC column.

"This could be the start of a major breakthrough, particularly with the amount of talent that is coming through."

The former speedster said Australia will have to look for ways to counter the in-form 16-year-old Shafali Verma.

"In Shafali Verma, India boast one of the most talented players in the world and you feel that for Australia to win the game, dismissing her will likely be their first job.

"I've been so impressed with the opener - it's staggering to believe she's only 16 with the confidence she has in her own ability and the way she strikes the ball so cleanly.

"She's such good fun to watch and I'm not sure the women's game has seen anyone like her for such a long time."

Shafali has been the star of the tournament, having amassed 161 runs at a strike rate of 161, consistently providing India solid starts, and that was not lost on Lee.

"To be the world's best T20 batter already shows just how far she has progressed in such a short space of time and the experience in this tournament will hold her in good stead for years to come.

"Even with the way she's played in Australia and her fearless brand of cricket, you still get the feeling she has more to come as well."

He reckoned Shafali may have another big score awaiting her.

"She's got a big score in her locker and there's probably no better place to do that than the MCG. Shafali is already a record breaker but if she can steer her side to their first Women's T20 World Cup title at just 16, then the sky really is the limit for her career."

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Agencies
January 25,2020

Headingley, Jan 25: England have become the first team in the world to score 500,000 runs in Test cricket. They achieved the feat during the ongoing fourth and final Test against South Africa being played at The Wanderers.

On Friday - the opening day of the Test match -- England captain Joe Root's single through the covers took the Three Lions to a landmark 500,000 run-mark in the longest format of the game. They achieved the feat in their 1022nd Test match.

Australia comes second in the list, with 432,706 runs in 830 Tests. India, meanwhile, are third, with 273,518 runs in 540 Tests, followed by West Indies (270,441 runs in 545 Tests).

In the third Test played at St George's Park in Port Elizabeth, England had become the first team to play 500 Test matches on foreign soil. Australia are the second team to play the most away Test with 404 matches they have played so far.

India have played 268 Tests on foreign soil in which they have won 51, lost 113 and 104 have ended in a draw.

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