To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
May 19,2020

Karachi, May 19: Babar Azam wants to take a leaf out of Imran Khan's aggressive captaincy and besides cricket, he is also brushing up his English to become a "complete leader" like the World Cup-winning all-rounder.

Last week, the star batsman took over the reins of Pakistan's white-ball cricket after being appointed as the ODI skipper.

Azam, who was one of the world's leading batsmen across formats last year and already the T20 skipper, replaced wicket-keeper batsman Sarfaraz Ahmed as the ODI captain for the 2020-21 season.

"Imran Khan was a very aggressive captain and I want to be like him. It is not an easy job captaining the Pakistan team but I am learning from my seniors and I have also had captaincy experience since my under-19 days," Azam said.

He said that to be a complete captain one must be able to interact comfortably with the media and express oneself properly in front of an audience.

"These days I am also taking English classes besides focussing on my batting," he said on Monday.

The 25-year-old Babar said he was not satisfied with Pakistan's current standing in international cricket.

"I am not happy with where we stand and I want to see this team go up in the rankings."

Babar said captaincy would be a challenge for him but it would not affect his batting.

"It is an honour to lead one's national team so it is not a burden for me at all. In fact, after becoming captain, I have to lead by example and be more responsible in my batting."

Babar hoped the T20 World Cup is held this year in Australia as he wanted to lead his team in the ICC event.

"It would be a disappointment if the event was not held or rescheduled because I am looking forward to playing in the World Cup and doing well in it," he said.

About plans for Pakistan to fly to England in July to play three Tests and three T20 internationals amid the COVID-19 pandemic, Babar said a lot of hard work and planning would be required to make the players feel comfortable and safe.

"Touring England won't be easy. Health and safety of players is of great importance and the tour will only be possible when proper arrangements are in place," he said.

"Both England and Pakistan team fans, along with the cricketers, are missing cricket because of the pandemic."

"We will still try to perform to the best of our ability despite no support from the fans in the stadium," he added.

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News Network
March 27,2020

New Delhi, Mar 27: Batting maestro Sachin Tendulkar on Friday donated Rs 50 lakh to fight the COVID-19 pandemic, which has so far claimed 17 Indian lives and wreaked havoc globally.

Tendulkar's donation is so far the biggest contribution among India's leading sportspersons, some of whom have pledged their salaries while a few others have donated medical equipment to fight the dreaded outbreak, which has caused more than 24,000 deaths globally.

"Sachin Tendulkar decided to contribute Rs 25 lakh each to Prime Minister's Relief Fund and Chief Minister's Relief Fund in his bid to join the fight against COVID-19. It was his decision that he wanted to contribute to both funds," a source privy to the development, told PTI on conditions of anonymity.

Tendulkar has been associated with a lot of charity work and there has been umpteen times, he has taken up social causes, helped people, which has never been brought to public notice.

Among other prominent cricketers, the Pathan brothers -- Irfan and Yusuf -- donated 4000 face masks to Baroda police and health department while Mahendra Singh Dhoni, through a Pune based NGO, made a contribution of Rs 1 lakh.

Among athletes from other disciplines, wrestler Bajrang Punia and sprinter Hima Das are some of the prominent names to have donated their salaries in the battle against the dreaded virus which has led to a 21-day national lockdown.

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News Network
March 2,2020

Mar 2: Indian captain Virat Kohli was left frustrated and deflated as New Zealand won the second Test inside three days in Christchurch on Monday to sweep the series.

India started the day at 90 for six and were all out for 124, before New Zealand chased down the required 132 to win for the loss of three wickets in 36 overs.

It ended a disappointing tour for India and Kohli as New Zealand, who won the first Test by 10 wickets early on day four, wrapped up the series with ease.

New Zealand are now unbeaten in their last 13 home Tests, winning nine of them, and in the past decade their record as hosts is played 39, won 20, drawn 13 and lost five.

In the latest series, on traditional New Zealand green wickets, India managed scores of 165, 191, 242 and 124, reflecting the low contributions from Kohli of 2, 19, 3 and 14.

Kohli came to New Zealand as the world's top Test batsman and oozing charm as he described New Zealand as the “nice guys” of cricket.

But during the series he lost his top ranking to Australian Steve Smith and when Kane Williamson went for three in the first innings of the second Test the pressure showed when he gave the New Zealand skipper a very animated send-off.

There was further evidence of frustration when he was caught on camera yelling an obscenity at a group of New Zealand supporters on Sunday.

The end came quickly for India on day three as Tim Southee and Trent Boult tormented the batsmen with their variety of inswing and outswing deliveries targeting both sides of the stumps.

Hanuma Vihari was the first to fall, in Southee's second over, when he turned a legside delivery too fine and was caught by BJ Watling diving to his left.

Five balls later and with no addition to the score, India's other overnight batsman Rishabh Pant was caught behind off a Boult delivery that swung away.

Mohammed Shami was caught for five by Tom Blundell at deep mid-wicket and Jasprit Bumrah was run out when trying to give the strike to Ravindra Jadeja, who was unbeaten on 16.

Boult and Southee signed for most of the dismissals with Boult taking four for 28 and Southee three for 36. The swing pair accounted for 25 of the 40 Indian wickets in the series.

There was enough seam and swing available for India to keep the New Zealand batsmen guessing but Bumrah and Umesh Yadav were unable to apply consistent pressure and Mohammed Shami was troubled by a sore shoulder.

New Zealand coasted through a century opening stand by Tom Latham and Blundell before losing three quick wickets.

Latham notched his 18th half-century and second of the Test before he was caught behind off Yadav for 52, Kane Williamson had a short stay for five, and Blundell went for 55.

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