To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 19,2020

Zurich, Apr 19: Former Indian captain Bhaichung Bhutia was among the 50 footballers to take part in the FIFA's initiative to pay tribute to 'humanity's heroes' amid the coronavirus pandemic.

FIFA, in its statement, expressed gratitude towards all the healthcare workers and other professionals who are giving their all to ensure society continues to function in the face of the coronavirus.

"To all of these heroic people: football thanks you, football remembers you and football supports you," FIFA said in a statement.

FIFA shared a video on their official Twitter handle where footballers from present and past came been seen applauding the frontline workers.

The 50 fotballer were Bhutia, Holger Badstuber, David Beckham, Lucy Bronze, Gianluigi Buffon, Cafu, Fabio Cannavaro, Iker Casillas, Deyna Castellanos, Giorgio Chiellini, Charlyn Corral, El Hadji Diouf, Youri Djorkaeff, Han Duan, Magdalena Eriksson, Samuel Eto'o, Pernille Harder, Javier Hernandez, Luis Hernandez, Kaka, Harry Kane, Carli Lloyd, Harry Maguire, Diego Maradona, Marta, Vivianne Miedema, Ajara Nchout, Michael Owen, Mesut Ozil, Norma Palafox, Pavel Pardo, Park Jisung, Pele, Gerard Pique, Alexia Putellas, Sergio Ramos, Nicole Reigner, Wendie Renard, Roberto Carlos, James Rodriguez, Ronaldo, Bastian Schweinsteiger, Virginia Torrecilla, Yaya Toure, Marco van Basten, Danielle van de Donk, Ivan Vicelich, Arturo Vidal, Javier Zanetti and Zinedine Zidane.
"As footballers, we are used to receiving applause, but this time, we have the opportunity to show our appreciation for the many people who are risking their lives to protect ours," FIFA.com quoted Beckham as saying.

"You are humanity's heroes and we want to show that all of football supports you and everything that you do to defend all of us," he added.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 17,2020

New Delhi, Jun 17: Indian skipper Virat Kohli on Wednesday paid tributes to Indian Army soldiers, who were killed during the face-off with the Chinese troops in Ladakh's Galwan Valley.

Extending condolences to the kin of bravehearts, Kohli said, "No one is more selfless and brave than a soldier."

"Salute and deepest respect to the soldiers who sacrificed their lives to protect our country in the Galwan Valley. NO one is more selfless and brave than a soldier. Sincere condolences to the families. I hope they find peace through our prayers at this difficult time," he tweeted.

The violent face-off happened on late evening and night of June 15 in Ladakh's Galwan Valley as a result of an attempt by the Chinese troops to "unilaterally change" the status quo during de-escalation in Eastern Ladakh and the situation could have been avoided if the agreement at the higher level been scrupulously followed by the Chinese side, India said on Tuesday.

The Army confirmed that 20 soldiers were killed in the face-off, including 17 who were critically injured at the stand-off location and exposed to sub-zero temperatures in the high altitude terrain.

Indian and Chinese troops have disengaged at the Galwan area in Ladakh where they had earlier clashed on the night of June 15 and 16, Indian Army said.

Former cricketer Irfan Pathan tweeted, "We will always be indebted to our jawans of #IndianArmy who lost their lives in #GalwanValley #JaiHind."

Expressing similar sentiments, Indian batsman Shikhar Dhawan wrote, "A sacrifice that will never be forgotten by the nation. Heartfelt condolences to the family and loved ones of the Indian Army officer and the two soldiers. Saluting your bravery, Jai Hind! #GalwanValley."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 10,2020

New Delhi, Jun 10: Former India skipper Rahul Dravid has praised the batting of MS Dhoni during the backend of a match, saying that the wicket-keeper often played during the period as if the result did not really matter to him.

Dravid also said that in pressure-cooker situations, not worrying about consequences can help players bring out the best in themselves.

"You watch MS Dhoni play during the backend of a match when he was at his best, you always felt like that he is doing something really important to him but he is playing it like the result does not really matter to him," Dravid told Sanjay Manjrekar during a videocast hosted by ESPNCricinfo.

"I think you need to have that or you need to train for it. It is a skill that I never had. The consequences of any decision mattered to me. It would be interesting to ask MS Dhoni that is this something that has come naturally to him or did he work on this during his career," he added.

Dhoni made his ODI debut against Bangladesh in 2004, but he truly arrived in the series against Pakistan in 2005 when he scored 148 runs in the second ODI of the six-match series at Vishakapatnam.

He is the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy). Under his leadership, India also managed to attain the number one ranking in Test cricket.

He first led an inexperienced Indian side to the T20 World Cup triumph in 2007. He then took over ODI captaincy, but he had to wait for leading the Test side as Anil Kumble was doing the duties in the longest format.

Over his career, Dhoni has been reowned for his finishing skills and he is often viewed as the best finisher that the game has ever seen.

In December 2014, Dhoni announced his retirement from the longest format of the game.

Then in 2017, Dhoni handed over the captaincy reins to Virat Kohli in the 50-over format.

Dhoni was slated to return to the cricket field on March 29 in the IPL's opening match between CSK and Mumbai Indians. However, the tournament has been suspended indefinitely as a precautionary measure against coronavirus.

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni recently had to face criticism for his slow batting approach during India's matches.

Earlier this year, Dhoni did not find a place in the list of BCCI's centrally contracted players from October 2019 to September 2020.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.