PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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Agencies
June 7,2020

Mumbai, Jun 7: The Mumbai airport became home for a 23-year-old Ghanaian footballer for 74 days after he got stranded there due to the coronavirus-induced lockdown that led to cancellation of flights.

The ordeal of Randy Juan Muller reminded people of Tom Hank's character in the Hollywood film "The Terminal", and it ended after Yuva Sena, the youth wing of the Shiv Sena, reached out to help him.

Muller has now shifted to a local hotel and is waiting for airlines to resume operations so that he can fly home.

The Mumbai International Airport Ltd (MIAL) also provided him all help, including food, and allowed him to use the airport WiFi network to make calls, an official said.

Muller, a Ghana national who used to play for a club in Kerala, was scheduled to fly home by Kenya Airways flight when the lockdown was announced and he found himself stranded at the Mumbai airport.

"He would spend his time at the airport's fancy artificial gardens and somehow buy food from stalls and pass his time with the airport staff. Muller told me the airport staff was very helpful," Yuva Sena office-bearer Rahul Kanal said.

A security officer at the airport gave him mobile phone to call his family back home.

A Twitter user brought Muller's plight to the notice of Maharashtra Tourism Minister Aaditya Thackeray following which Kanal reached out to the footballer and helped him move into a hotel.

On Saturday, Muller thanked Thackeray and Kanal for their help.

"Thank you Aaditya Thackeray, Rahul Kanal. Thank you very very so much. I appreciate what you have done. Salute," he said.

Kanal in a tweet said when he met Muller at the airport, the latter cried with happiness.

"Have no words to salute his willpower and fight for survival in such circumstances at this age," Kanal said.

An official at the Mumbai International Airport Ltd said the footballer was provided all help.

"All personnel at the airport, including from MIAL and CISF, gave him every possible help during his stay at the airport. Besides food, he was also allowed to use the airport WiFi network to make calls. Airport staff would recharge his phone at their own expense," the official said.

The 2004 film "Terminal" of Steven Spielberg was about a man stranded at a US airport after being denied entry into the country and a military coup back home.

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News Network
May 30,2020

St John's, May 30: The Cricket West Indies (CWI) on Saturday announced a temporary 50 per cent reduction in salaries and cricket funding across the entire regional cricket system, effective from the start of July due to the ongoing coronavirus pandemic which resulted in the suspension of all the cricketing activities across the globe since March.

"This decision has been necessary in the face of debilitating economic challenges which have resulted from the impact of the COVID-19 pandemic. With no international cricket currently being played anywhere in the world, and with great uncertainty of when regular cricket activity will resume, CWI - like many other international sporting organisations worldwide - is facing a significant loss of income, whilst also being uncertain of the long-term impact of the crisis on our operations," the CWI said in a statement.

During Thursday's teleconference, CWI's Board of Directors received recommendations from the Financial Strategy Advisory Committee (FSAC). The FSAC was formed in April by CWI president Ricky Skerritt, to make recommendations on how CWI could best manage its resources in order to continue its core business over the next few months in view of the changing and uncertain economic environment created by the global pandemic COVID-19. These recommended measures followed close consultation with all stakeholders.

"Cricket is the beating heart of our region for many individuals, communities, and economies. This pandemic is hurting every West Indian and this decision to cut staff and player incomes has been a very difficult one to make; one that will impact so many members of the cricketing family around the Caribbean," Skerritt said.

"This business continuity plan, unfortunately, requires all stakeholders to make a huge sacrifice, but I am confident that it won't be long before CWI will be in a position to ensure that the sport we love can restart and be enjoyed once again by the thousands of cricket fans across the region and diaspora," he added.

CWI has kept staff, players, umpires and coaches on full-pay since the outbreak of COVID-19 and have tried our best to avoid any cuts for as long as possible. CWI hopes that these temporary measures will only be in place for not more than three to six months. These measures will also include a 50 per cent reduction in funding for Territorial Boards, Territorial Board Franchises and WIPA, as well as a 50 per cent cut in all retainers and allowances for Directors and Executive management.

Earlier in the day, CWI gave its approval for a 'bio-secure' Test tour to England.

West Indies were first slated to play three Tests against England in June, but the original starting date of the series was pushed due to the coronavirus pandemic. The England and Wales Cricket Board (ECB) is looking to go ahead with the series against West Indies in July and then the Three Lions will play three Tests against Pakistan.

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News Network
June 18,2020

Jun 18: Sri Lanka "sold" the 2011 World Cup final to India, the country's former sports minister said on Thursday, reviving one of cricket's most explosive match-fixing controversies. Mahindananda Aluthgamage, who was sports minister at the time, is the second senior figure to allege the final was fixed, after 1996 World Cup-winning skipper Arjuna Ranatunga. "I tell you today that we sold the 2011 World Cup finals," Aluthgamage told Sirasa TV. "Even when I was sports minister I believed this."

Aluthgamage, sports minister from 2010 to 2015 and now state minister for renewable energy and power, said he "did not want to disclose" the plot at the time.

"In 2011, we were to win, but we sold the match. I feel I can talk about it now. I am not connecting players, but some sections were involved," he said.

Sri Lanka lost the match at Mumbai's Wankhede stadium by six wickets. Indian players have strongly denied any wrongdoing.

Ranatunga, who was at the stadium as a commentator, has previously called for an investigation into the defeat.

"When we lost, I was distressed and I had a doubt," he said in July 2017. "We must investigate what happened to Sri Lanka at the 2011 World Cup final."

"I cannot reveal everything now, but one day I will. There must be an inquiry," added Ranatunga, who said players could not hide the "dirt".

Sri Lanka batted first and scored 274-6 off 50 overs. They appeared in a commanding position when Indian superstar Sachin Tendulkar was out for 18.

But India turned the game dramatically, thanks partly to poor fielding and bowling by Sri Lanka, who were led by Kumar Sangakkara.

Sri Lankan cricket has regularly been involved in corruption controversies, including claims of match-fixing ahead of a 2018 Test against England.

Earlier this month, the Sri Lankan cricket board said the International Cricket Council was investigating three unnamed former players over alleged corruption.

Sri Lanka introduced tough penalties for match-fixing and tightened sports betting restrictions in November in a bid to stamp out graft.

Another former sports minister, Harin Fernando, has said Sri Lankan cricket was riddled with graft "from top to bottom", and that the ICC considered Sri Lanka one of the world's most corrupt nations.

Former Sri Lankan fast bowler Dilhara Lokuhettige was suspended in 2018 for corruption relating to a limited-overs league.

He was the third Sri Lankan charged under the ICC anti-corruption code, following former captain and ex-chief selector Sanath Jayasuriya, and former paceman Nuwan Zoysa.

Jayasuriya was found guilty of failing to cooperate with a match-fixing probe and banned for two years. Zoysa was suspended for match-fixing.

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