PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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News Network
March 23,2020

Colombo, Mar 23: Sri Lankan batting great Kumar Sangakkara has said he is currently in self-quarantine, following his government's guidelines for those recently returning from Europe, which has now become the epicentre of the COVID-19 pandemic.

The authorities are concerned over people returning from the most-affected COVID-19 countries in Europe not registering with the police and practising isolation.

"I have no symptoms or anything like that, but I'm following government guidelines," Sangakkara told News First.

"I arrived from London over a week ago and the first thing was there was a news bulletin saying that anyone who had travelled from within March 1 to 15 should register themselves with the police and undergo self-quarantine. I registered myself with the police."

The former captain said this even as the government confirmed there have been at least three cases of recent returnees attempting to hide the novel coronavirus symptoms from authorities.

Both Sangakkara and his former teammate Mahela Jayawardene have been active on social media, urging Sri Lankans to avoid panic and to exercise proper social distancing, as the country went into curfew on Friday evening.

Sri Lanka has so far reported more than 80 active COVID-19 positive cases in the country.

Across the world, the number of infected has crossed three lakh besides a death toll of more than 14,000 people.

Meanwhile, former Australia pacer Jason Gillespie has also gone into a two-week isolation after returning from the United Kingdom.

Gillespie, who is the head coach at Sussex, had been in Cape Town with the team for a pre-season tour, which was cut short as a result of the coronavirus outbreak.

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News Network
January 28,2020

New Delhi, Jan 28: The Board of Control for Cricket in India (BCCI) is clear that while they have no problem with the Pakistan Cricket Board hosting the 2020 edition of the Asia Cup -- set to be a preparatory ground for the T20 World Cup in Australia -- the venue needs to be a neutral one as travelling to the neighbouring country isn't an option at present.

Speaking to news agency, a BCCI official said that the hosting rights is not an issue and it is just a case of picking a neutral venue as the Indian team wouldn't be travelling to Pakistan for the T20 tournament that will see the top Asian teams in action.

"The question isn't about the PCB hosting the tournament. It is about the venue and as things stand now, it is quite clear that we would need a neutral venue. There is no way that an Indian team can visit Pakistan to even participate in a multi-nation event like the Asia Cup. If the Asian Cricket Council (ACC) is ok with an Asia Cup minus India then it is a different ball game. But if India is to participate in the Asia Cup, then the venue cannot be Pakistan," the official said.

In fact, issues in obtaining visa for Pakistan players to come and play the 2018 edition of the Asia Cup in India was one of the major reasons why the tournament was shifted out of the country with BCCI hosting the event in UAE.

The official said that the PCB can do just the same and host the event in a neutral venue. "A neutral venue is always an option. BCCI did it in 2018," the official pointed.

Cricket returned to Pakistan after a decade when Sri Lanka toured the nation in 2019. While Sri Lanka was the first nation to play a full series in the country, Bangladesh is currently in the country as they just finished playing three T20Is. They will play a Test from February 7 to 11 and then play a one-off ODI before playing the second Test from April 5 to 9.

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Agencies
January 9,2020

Atlanta, Jan 9: Top tennis stars like Roger Federer, Rafael Nadal, and Serena Williams will be playing an exhibition match to raise funds for Australia's bushfire relief.

Apart from these three, Naomi Osaka, Nick Kyrgios and Stefanos Tsitsipas have also confirmed their availability for the match, CNN reported.

The match will be played on January 15 at Melbourne's Rod Laver Arena. The Australian Open Rally for Relief will be donating the proceedings from the ticket sales to the bushfire relief efforts.

Tennis star Maria Sharapova had also announced on Wednesday that she had left 10 signed pairs of her tennis shoes in her Brisbane hotel that members of the public could buy with a donation to the Australian Red Cross.

"Brisbane, I have signed ten pairs of my tennis shoes, left them at the @BrisbaneTennis
desk at the Westin Hotel, alongside a donation envelope for fire rescue efforts.They're yours to keep,we just ask you to donate AUD 300 a pair. All money going directly to Red Cross," Sharapova tweeted.

Earlier, former Australian spinner Shane Warne on Monday had announced to auction his Baggy Green cap to raise funds for victims of devastating bushfires in Australia.

Taking to Twitter, Warne made the announcement and posted a statement.

"The horrific bushfires in Australia have left us all in disbelief. The impact these devastating fires are having on so many people is unthinkable and has touched us all. Lives have been lost, homes have been destroyed and over 500 million animals have died too," Warne wrote.

"Everyone is in this together and we continue to find ways to contribute and help on a daily basis. This has led me to auction my beloved baggy green cap (350) that I wore throughout my Test career," he added.

Warne joined a growing list of cricketers to raise money for the bushfire victims. Australian players Chris Lynn, Glenn Maxwell and D'Arcy Short have already announced that they will donate AUD 250 each for every six they hit in the ongoing Big Bash League (BBL) to support bushfire victims.

Athletes from other sports too joined the movement as tennis stars Maria Sharapova and Novak Djokovic decided to donate 25,000 dollars each for Australia's bushfire relief fund.

Wildfires have been raging across Australia for months, killing 23 people, burning about 6 million hectares (23,000 square miles) of bushland and killing a billion animals.

Naval and air rescue operations were launched on Friday as mass evacuations of towns at risk of being engulfed by flames got underway.b

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