Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
April 12,2020

Los Angeles, Apr 12: Pop star Rihanna has asked her fans, who are demanding her to release her new album soon, to back off as her prime focus right now is doing her bit in saving the world from the coronavirus pandemic.

The Grammy winner was one of the first Hollywood personalities who pledged support towards the relief efforts in fighting the COVID-19 outbreak.

Rihanna has been teasing new for quite some time now and eager admirers got an earful from her during an Instagram Live. Her last studio album was 'Anti' which was released in 2016.

Taking a swipe at US President Donald Trump, the Barbadian singer said, "If one of y'all ask me about the album one more time when I'm tryna save the world, unlike y'all president....on sight."

Rihanna's non-profit organisation Clara Lionel Foundation (CLF) and Twitter CEO Jack Dorsey recently donated USD 2.1 million each to help victims of domestic violence in Los Angeles during the COVID-19 stay-at-home order.

Also CLF and and rapper Jay-Z's Shawn Carter Foundation donated USD 2 million to support undocumented workers, the incarcerated, homeless and elderly populations, and children of frontline healthcare workers in Los Angeles and New York City amid the coronavirus pandemic.

Earlier, Rihanna, through CLF, also donated USD 5 million to support Direct Relief, Partners In Health, Feeding America, the International Rescue Committee and World Health Organization's COVID-19 Solidarity Response Fund as they continue to fight the pandemic in the US, the Caribbean and Africa.

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Agencies
January 9,2020

Mumbai, Jan 9: A day after Deepika Padukone visited the JNU campus to express solidarity with students who had been attacked, her film "Chhapaak" made another splash on Wednesday over the name of its antagonist.

While Deepika was the focus of many a discussion on social media and beyond for showing up at a public meeting in the university, the film, based on the life of acid attack survivor Laxmi Agarwal, was also making news for quite another reason.

In what could well be a storm in a 'Twitter cup', "Nadeem Khan" and "Rajesh" began trending on the microblogging site after a magazine article claimed the name of the antagonist had been changed. By 4 pm, 'Nadeem Khan' clocked close to 60,000 tweets and 'Rajesh' close behind with 50,000.

In 2005, Laxmi was disfigured for life when a man called Nadeem Khan and three others allegedly hurled acid at her in Delhi's upscale Khan Market.

In the film based on her life, the narrative remains the same but the names have been changed. So, Laxmi is 'Malti' Agarwal and Nadeem becomes 'Babboo' aka 'Bashir Khan'.

On Wednesday, Swarajya magazine wrote an article headlined, "The Ways Of Bollywood: In Deepika Padukone-Starer Chhapaak, Acid Attacker Naeem Khan Becomes ‘Rajesh'." "As part of a backlash against Padukone's JNU 'meet and greet', social media users researched the names of the characters involved in the movie Chhapaak and conspicuously found the name of main perpetrator Naeem Khan absent," the article alleged.

But in the Meghna Gulzar directed film, there is no mention of any Nadeem or Naeem Khan. Moreover, Rajesh is the name of Malti's boyfriend.

Minister of State for Environment, Forest and Climate Change Babul Supriyo jumped into the controversy, saying it was another example of "absolute hypocrisy".

"...When you say all characters are fictitious and don't have any resemblance with living beings and all of that, this is absolute hypocrisy. When you change the name which also changes the religion, it has been done very deliberately," Supriyo told a TV channel when asked to comment on the controversy.

South Delhi BJP MP Ramesh Biduri also called for a boycott of the movie.

With Deepika grabbing attention by going to JNU, many appreciated her 'silent solidarity' but others criticised her for "supporting the Leftists" and said it was a promotional stunt ahead of the release.

"#BoycottChhapaak" was trending on Twitter as was "#ISupportDeepika".

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News Network
March 27,2020

New Delhi, Mar 27: By posting a stunning picture of herself, actor Kareena Kapoor Khan on Friday motivated people to stay strong during the tough times that the country is facing amid the coronavirus crisis.
The actor took to Instagram and posted a high-on-style picture of herself clicked from behind.
In the picture, the 'Jab We Met' actor is seen standing in front of make-up mirrors that had lights adding on to the shine of the picture.
"Nothing can dim the light that shines from within... Stay strong. We can and we will," she captioned the picture in which she is seen wearing a blue bodycon dress having puffy sleeves.
The glamourous picture received scores of comments from the celebrated actor's fans.
With the entertainment industry under shutdown, many celebrities are self-isolating them to prevent the spread of COVID-19.
The number of people who have tested positive for the coronavirus rose to 724 on Friday, according to the Ministry of Health and Family Welfare.

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